Pennovia

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Pennovia, Consulting Agency, Philadelphia, PA.

Pennovia offers advice, training, and solutions to brands and business leaders on socially sensitive markets and provides social cause-based recommendations for communications, public relations and training.

07/03/2021

One easy way to gain access to government contracting networking and general opportunities is by joining our lead list.

Join our lead list and follow along for more government contract information!

06/30/2021

Here are some tips to remember when you are networking with the government:

Dos:
👍🏻 Know your business really well before going into any meeting or networking situation
👍🏻 Understand what the government is looking for and make sure your product aligns (ex. 9 oz, 6 oz)
👍🏻 Talk about ease of access and important details

Donts:
👎🏻 Talk about the user experience
👎🏻 Offer samples
👎🏻 Treat them like a consumer

It is extremely important to make sure your product aligns with the current needs of the government. Too often businesses who want to break into the space come in unprepared to cater to the needs of the government and end up wasting both time and money in the process.

DM us if you are having trouble marketing to the government.

06/26/2021

My Grandpop is gone.
The original “Mick” McKeown passed away last week at the age of 94.

Every one liner I use…
Relationship I enjoy…
Story I tell…

Yep, they started with him.

See my Grandpop was old school. He loved people, he loved sales and he loved the hustle.

Those are three things I still thank him for today.

Back in the day, he sold 5 houses in one night. Must be some kinda record. He thought maybe selling homes might be his thing.

It was.

For another 70 years.

He was a guy who wore an armor of positivity. And that protected him from the bs of life.
Now I’m finally ready to pick up his armor and hustle on.

As a gov/con expert, I combine DC insider knowledge, salesmanship and the right relationships to win BIG for my clients.

But I have a long way to go to match up to the original Mick. He taught me three things that I still use everyday:

Sales is more than just a job. It’s an artform.

Do one or two things well and there’ll always be a place for you in the market.

Competition is irrelevant when people like you and know you care.

The world is different to what he knew when he was my age. People are more self-absorbed than ever. Especially in business.
They just want the sale.

I was taught better than that. And I’m thankful.
Cheers to you Mick 🥃

06/21/2021

You don't have to attends a govcon themed bachelor party, but you should attend govcon events!

In order to network effectively and obtain credibility it is necessary for you to be where the action happens, and that is at these events:

List of July GovCon Events 2021:

Esri User Conference: July 12 – 15, 2021 | Virtual
Government Finance Officers Association (GFOA) of the United States and Canada Annual Conference: July 12 – 23, 2021 | Virtual
Points of Light Conference: July 14 – 16, 2021 | Orlando, FL with a virtual option
AHEAD Conference, Equity & Excellence: Access in Higher Education: July 19 – 30, 2021 | Austin, TX with a virtual option
Annual Conference on Independent Living: July 19 – 30, 2021 | Virtual

Especially with everything being virtual there is no excuse to not remain relevant in this space by participating! For a full list click the link in the bio!

https://bit.ly/3g5PHrb

06/19/2021

Do not directly email the government unless it is of extreme importance or value.

I know that everyone wants to be heard and listened to when it comes to your product, but if you try to forcefully add yourself to the conversation you will be forgotten so instead of sending direct emails, join lead lists and list servs that are relevant to your product in the government and slowly network to gain credibility and knowledge in the space.

06/16/2021

NEWSFLASH: In govcon, LinkedIn is the only social media that matters.

A lot of businesses pride themselves on having a presence on every platform, creating a higher following or sustaining engagement, but remember that B2G is not like B2C, they do not care about the minutae, they care about details.

That being said, it is important for your business to be thoughtful on social media, especially LinkedIn. It is wise to communicate and engage on relevant topics that apply to your B2G thought leadership and to connect with important linchpins in the government space.

06/14/2021

Now that you have your product, how do you get it in front of the government?

Targeting the government contracting space can be an extremely tricky. There is a fine line of do's and dont's that you must follow to build relationships instead of breaking them. Here are a few tips when navigating the B2G space ⬆️

It can be tempting to directly reach out to the government through emails, posts, and advertisements, but doing so is more destructive than productive so instead try to network within the space through lead lists, forums and trainings!

06/12/2021

How do you get into the room where it all happens?

Simple answer: Wherever the government is, be there.

There are people called industry liasons in every branch of the government. Utilize them as a resource, introduce yourself, create value for them and allow them to notice you in an indirect and straightforward manner.

Message me for for information on networking with the government.

06/09/2021

The most complicated part of government contracting is communication, this is why 👇

When you are communicating with the government you cannot approach them like your traditional B2C consumer. The more direct, knowledgeable and memorable your product is the better. You don't need to message them or personally write them little emails.

The best thing you can do to communicate with the government is establish a website and blog so that you can showcase your product without selling your product.

DM us for more information.

06/07/2021

How do you establish thought leadership in the govcon space?

When the government chooses to work with a certain business over another it is usually for two reasons: they have a better product or they are more knowledgeable about the subject matter.

So how can you find your edge?

✨ Networking groups
✨ Training events
✨ Product or service specific blogs

Comment below, what sets your business apart in the govcon space!

06/05/2021

One thing you need to know about the government is that they do not communicate on traditional channels.

That being said, it is still possible to build relationships with the government through:

🤝 Lead lists
🤝 Listservs
🤝 Government Forums

If you are trying to obtain a government contract, but you are not sure how to reach them in the correct setting, message me for more information.

06/01/2021

We are heading into June, which means it is time to build your government contracting foundations!

You learned how to identify opportunities in April and how to identify government terms in May, now it is time to build up your business to showcase your government expertise and knowledge.

This is by far the hardest part of government contracting. You can have all of the tools with the right offering, but if you are not marketing yourself correctly to the government you will fall short of your contract opportunities.

So this next month we will teach you how to sell yourself to the government, and how to network with other businesses and professionals in the space so that you can partner or secure government contracts successfully!

Click the link in the bio to book a discovery call to see how you can market yourself more effectively.

Address

Philadelphia, PA

Website

http://pennovia.com/

Alerts

Be the first to know and let us send you an email when Pennovia posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Pennovia:

Shortcuts

Want your business to be the top-listed Business in Philadelphia?