Social Media Factor

Directions Website

Social Media Factor We teach small businesses how to show up on social media. Courses, strategy and 10+ years of real experience. They just didn't know how.

Check out our FREE social media course for small business owners! Social Media Factor is a women-owned social media education company founded by Francia and Antonella Fonseca. We help small business owners, restaurants, beauty professionals, boutique owners, and local entrepreneurs build a confident, strategic presence on social media without the overwhelm. After 10+ years working in social media strategy, content creation and digital marketing across hundreds of businesses, we saw the same problem everywhere. Small business owners knew they needed to show up online. So we built the education we wish existed. Our course ecosystem starts with Social Media Jumpstart, a free course that gives you the foundation. From there, Social Media Factor Foundations takes you deeper into platform strategy, audience building and content creation built specifically for small businesses. We believe every small business has a factor, a unique quality that makes their community stop, pay attention and come back. Our job is to help you find yours.

📍 Based in the US and serving small businesses nationwide. Website: socialmediafactor.com

Your Instagram is losing you tables and you don’t even know it. 😱Here are 5 mistakes I see restaurants make all the time...
10/13/2026

Your Instagram is losing you tables and you don’t even know it. 😱

Here are 5 mistakes I see restaurants make all the time, and (of course) exactly how to fix them.

Save this!!! 🧡

YUP! 🚨 Meta now sells paid plans for business accounts. And they changed the whole game by offering a very useful tools ...
10/05/2026

YUP! 🚨 Meta now sells paid plans for business accounts. And they changed the whole game by offering a very useful tools for business powered by AI and even including strategy calls. It’s 4 tiers. $14.99 to $499 a month, per account.

Here’s a quick version I made for you my super busy-business owners! ➡️ Swipe through to see what each plan gets you!

🧡 Share with other businesses who need to know which plan to choose.



Right now (Oct 4) since they just launched this a couple weeks ago you can still TRY any plan for free for a month. As you know keep your eyes open and set a reminder so that they don’t charge you the following month if you decide to not move forward. Keep going ➡️

ATTENTION 👀 These prices are per account. So it’s $14.99 x each account you want in that plan. 💰👀

A good perk is that every tier includes Instagram Plus ⭐️ (I’m working on another post that tells you everything you need to know about Plus) 😉

Swipe to view each plan ➡️ one by one

Essential is a good one for small businesses just read very well and tell me, is there something you need they don’t cover in this plan??? 🤔

Advanced is another good one for local businesses that have multiple locations so it lets you geotag your profile in several locations. 🤔 Something to think about.
Swipe for Expert plan ➡️

Expert 🤔 Think of your business and how these tools or features fit (or not) The value of having 5 support cases a month means you’ll have access to Meta Business agents to help you solve issues. Is this something you see your business could benefit from?

Swipe for last tier ➡️

The biggest and newest thing here is CONTENT STRATEGY CALL EVERY 6 MONTHS 😱 So every 6 months they’ll sit down with you and your data and give you or your social media manager a guide for your strategy. That changes the game for a lot of businesses. It is ALL new though so we have to explore and see if it really is as good as it sounds! 🤷🏻‍♀️

We offer content strategy calls as part of our project work for businesses. Let us know if you need help! 🧡

Honest question and honest answer: Most small businesses won’t need the top tiers. 😅

Things to

09/24/2026

🙌 Merged 43 social media accounts into 1 official account per platform. This has been one of my most interesting and biggest projects! ❤️‍🔥

When this organization went national, they had 18 Instagram accounts, 18 pages, and 7 LinkedIn pages. They were all separate and their audience was spread out into smaller groups, dividing the reach and engagement onto different places.

I merged everything into 3 unified platforms.

Here is what happened:
👉 Audience grew from ~5,000 to 25,000 followers
👉 Brand messaging was unified into one organization
✅ 80% audience retention through the whole transition

The biggest thing I learned? This is not just a logistics decision. It is a community decision. How you communicate the change to your audience determines whether they follow you or quietly disappear.

I documented the whole process in a step-by-step guide on my blog ☺️ with the requirements needed per platform.

Link in the comments 👇

If you manage multiple accounts for the same brand: this is for you!

09/14/2026
Your bio does most of the talking for you passively. Make sure it has the right things. 👆 Save this and go fix yours tod...
09/04/2026

Your bio does most of the talking for you passively. Make sure it has the right things. 👆 Save this and go fix yours today!

Follow We keep it real and useful for small business owners!

09/03/2026

We are officially LIVE! 🎉 Woot woot!

Social Media Factor was created to give small business owners the clearest, most actionable social media education they can have. All realistic and practical strategies that each of you can build specifically for YOUR business.

No BS, zero overwhelm, everything clear and easy to follow.

This first course is absolutely FREE! So please help yourselves! You can find it on our website as Social Media Jumpstart. This course was designed to give you the foundation you need to show up on social media professionally and confidently.

✅ Free
✅ Watch it at your own pace
✅ Special for small business owners who are done wasting time and energy.

Link is in our bio. Go sign up! And also share this with a business owner who needs it. 🧡

I see the same 3 problems on many Instagram business accounts. And all of them are easy to fix 👌 They just require someo...
06/11/2026

I see the same 3 problems on many Instagram business accounts. And all of them are easy to fix 👌 They just require someone to point them out. Consider this point as me pointing them out. 💁🏻‍♀️

Save this and start fixing one thing today. Just one, do it in parts one 😉 ☝️ I promise you will feel the difference immediately.

05/28/2026

You could be losing customers… just because people don’t know where you are 📍

If your location isn’t on your profile, potential customers will leave and go somewhere else. It’s that simple.

📊 67%-81% of consumers check social media before visiting a business. You must make it easy for them to find you.

Follow for more simple marketing tips that actually bring customers in 🚀

DigitalMarketing location

Simple done right beats complicated done wrong. 🧡Most local businesses don’t need more content, they need clarity. ⚠️📱✔️...
05/19/2026

Simple done right beats complicated done wrong. 🧡

Most local businesses don’t need more content, they need clarity. ⚠️📱

✔️ Clear branding
✔️ Content that actually speaks to your customer 📸
✔️ And a simple next step people can take 📲

That alone puts you ahead of most. ‼️

Save this for later 📳 and share it with a business owner that needs to see it 🤳

AI is powerful… but only if you use it wisely ⚠️ 👀☝️ Here are some general rules:Don’t share sensitive or personal info�...
05/07/2026

AI is powerful… but only if you use it wisely ⚠️ 👀☝️
Here are some general rules:
Don’t share sensitive or personal info�Don’t blindly trust every answer�Always fact-check before you act
The smartest businesses aren’t just using AI… they’re using it correctly.
Follow us as we break down how to actually use social media (and AI) to grow! 😉 📲


Address

Philadelphia, PA
19335

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 9am - 5pm
Sunday 9am - 2pm

Alerts

Be the first to know and let us send you an email when Social Media Factor posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share