Natasha Toney

Christian | Consultant | Creative / Content marketing strategist for solopreneur

I use my story to help multicultural women create content that markets an impactful message online and helps them become a voice of value. Simplify Your Strategy - A simple 10-page resource for content creators and entrepreneurs who simply want to create content and elevate their brand, consistently: bit.ly/syshandbook

09/02/2024

1-yr ago, I decided to stop 🛑 everything. And I had a heart to heart with myself around my brand and my impact.

I came to the conclusion that now more than ever I need community. Not just to help others in their journey but for me to maintain accountability in my own; and I needed to do that from my identity and the season that I am in.

So, after months of gathering myself together, being pulled on my heart by God, I’m launching the Beyond The Content Newsletter - a series of strategic brand insight from a spiritual perspective.

❌ this is not a typical branding and business newsletter about content creation & the latest marketing trends

✅ this is an opportunity to learn how to embrace our gifts, allow God to lead us in our efforts, and align ourselves and our platform with His provision - meaning His purpose.

This newsletter will be delivered in 6-week cohorts, so in every season you and I will the opportunity to elevate our mindset and faith.

The first cohort launches this Monday, September 9th.

To join me on this journey, tap the link in the bio 😊

08/17/2024

I decided to breakup with my therapist…

It was obvious that it’s time and my therapist confirmed it. In the short time that I received services and support my growth has been amazing.

I feel it, I’m experiencing it, and I am going to fully embrace this version of me as I get ready to turn 33.

It took me 2-yrs to finally invest in therapy but only 6-months to shed parts of my identity that wasn’t serving me and align more with who God is shaping me up to be.

What are you currently putting off that you know will help you grow?

07/28/2024

This isn’t a PSA to cause you to fear, but to empower you to continue to launch, plan, or start that idea and project. And do all that you can to not just get things off the ground but keep them moving forward.

I declare that these last 5 months will be transformational for you and for what God has called you do.

11/27/2023

It’s true, the marketplace is saturated…

At this point, almost every avenue or pathway has been discovered by someone. There’s so many coaches, consultants, strategists, speakers, etc.

And there’s this misconception that in order to stand out in a crowded place to win over people you have to focus on “up leveling your influence”.

But this is the wrong mindset to have…

Influence by definition is the capacity to have an effect on someone’s behavior.

That means if a person doesn’t find you interesting enough there’s little capacity to have an effect on them.

On the other hand, impact is defined by the action of one thing coming into contact with another to have a strong effect on it.

See the difference?

The capacity you need to influence anyone is a result of your impact.

This Sunday, Dec 3rd @ 6PM EST, I’m hosting a LIVE 45-minute workshop, where I’m sharing the mindset and methods you need to prioritize within your content marketing strategy in order to see an immediate impact in your brand.

To join me live, simply drop the word “impact” in the comments and I’ll share the signup link, directly.

11/23/2023

Taking ownership over your value will be key to creating more impact over the next 6-12 months.

And on Dec 3rd, I’m sharing in my 45-min workshop, how to claim ownership over your value and focus on activating & elevating your impact OVER staying in the rat race of trying to grow your (social) influence.

To join me LIVE for the “Impact Over Influence” Workshop, simply message me or comment the word - impact & I’ll send you the link to register for free.

11/12/2023

Dear Solopreneur: You don’t have to try every strategy that comes across your screen.

Just like me, you’ve have been online for a long time. And have seen many shifts with marketing and social media, and what it means to be build & grow your presence and impact. And at times, you can find yourself feeling desperate to try and all strategies that you see and hear.

But with each strategy and method that’s introduced to you, you have to ask yourself clarifying questions:

▪️Does this strategy make sense for me and the stage or level that I am currently on?

▪️What will implementing this strategy do my capacity - maximize it or minimize it?

▪️How does this strategy align with my overall vision & mission?

The beauty of being a solopreneur is that you get to decide what strategies YOU will use. And when a strategy doesn’t make sense, you have the permission to not apply it.

11/09/2023

Dear Solopreneur: It’s time that your story, your message, hits the marketplace.

If you want to see an immediate impact in your content marketing and brand presence, you need to position your value properly.

Simply DM me the word ➡️ playbook and I’ll send you a copy of my Positioning Playbook that breaks down the 4 key moves you need to make to bring your message, your mission to the forefront.

10/24/2023

Your gifts/talents weren’t meant to simply grow your influence online & build a massive following.

It’s important to separate your daily marketing activities with your overall mission.

Why do you continue to post the content? Why do you continue to host the community? Why do you continue to create space in your calendar for 1:1 calls/sessions?

What do you feel morally responsible to do?

On the blog, I’m sharing why having a mission is imperative to creating impact.

10/22/2023

In an era where making your mark and creating impact should be easy; it often feels difficult to stand out, be seen, heard and valued.

And everywhere you turns there’s content on how to grow your influence. Eventually, you buy into the idea that you need to consider yourself more than what you are or abandon your mission in order to make a difference.

When you’re on track to be a change maker, to create the ministry or community, and to be a leading voice for the work you do, you don’t need random tactics & hacks to follow. Creating impact requires intention.

Inside my 9-pg guide called Positioning Playbook, is the 4-step framework you need to help you better articulate & communicate your value to the people you are called to serve.

You can get started using this guide when you DM me or comment the word “playbook”.

08/29/2023

Dear Solopreneur - Perfecting your content isn’t required…

Disclaimer: this post may seem like the perfect IG post, but it’s literally an example of what you see on social media.

The reason why you’re having a hard time creating impact and experiencing momentum in your solo business is because you are spending time:

▪️planning new social media templates

▪️waiting for the perfect day when it’s sunny outside, your hair is done and you’re dressed nice just to show your face, online

▪️ scrolling social media for validation and motivation to keep pursuing your God-given mission and idea

▪️joining 30-day content challenges and buying content calendars/organizers

Hacks and methods may be a quick solution, but you need an aligned approach to help you confidently market your message and creating momentum in your business, ultimately creating impact.

If you message me the word, solo, I’ll send you a complimentary copy of the Solopreneur Playbook - and you can finally get started taking control of your content marketing and confidently market your message and position your expertise.

08/23/2023

You want to know the #1 way you undermine your impact?

Choosing to operate within your limits.

Let me explain…

Normally, your family and friends are likely the first ones to be clients, customers or members of your community.

They’ll like your posts, join your LIVEs, buy your products, watch your YouTube videos, leave encouraging comments, even give you advice or ideas. But with all this “support” you still don’t feel seen, heard, and valued for what you do.

And that’s because you’re choosing to operate within a limit:

▪️you’re choosing to believe that your value is only valuable to your immediate circle

▪️you’re choosing to believe that your gift is only a present to the people who know you

▪️you’re choosing to create content for the (5) people who know you and then say your content isn’t working

Choosing to operate within your limits means you’re choosing to limit your overall impact.

In my upcoming webinar, “AIM” - I’m teaching solopreneurs how to market their expertise beyond their immediate circle and actually deliver the value. DM me, to register for this free webinar.

08/22/2023

The best part about being a consultant is that I don’t have to be in your industry in order to help you create impact.

As a consultant, I work alongside solopreneurs like you to help you:

▪️find your lane & uncover ways for you to turn your ideas into impact

▪️package your knowledge/know-how into a 3-5 step framework

▪️present your expertise; stand apart and attract, align, and serve your ideal community

Being a solopreneur is not for the faint at heart; which is why I create space to connect with solopreneurs to help them strategize, simplify, and streamline their business.

DM me “solo” to learn how working 1:1 can help you in your current season of business.

Address

Philadelphia, PA

Website

http://www.natashatoney.com/

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