SnowStorm Solutions Meryl Snow

02/02/2026

I’m still pinching myself! 🏆 I am beyond thrilled to share that I’ve been named the recipient of the 2026 Michael Roman Lifetime Achievement Award by Catersource.

This industry has been my world for a long time, and to be recognized with an award named after Michael Roman, a true mentor to us all- is incredibly special.

To everyone who has been a part of this ride with me: thank you.
I can’t wait to celebrate with you all in Los Angeles this March at Cater+Event

I've shared the full announcement link in the first comment below! 👇

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11/24/2025

Hi everyone, I hope your holiday week is off to a great start.
I wanted to share a resource I’ve been working on that may be helpful for owners who’ve been thinking about their next chapter, whether that’s 2 years out or 10.
The catering landscape has changed dramatically in the last few years. For the first time, buyers are placing real value on things like:
• venue relationships
• client pipelines
• operational systems
• liquor licensing
• brand equity
• team leadership
• transferability (not owner dependency)
These shifts are creating real exit opportunities for established catering companies, but only for owners who prepare intentionally.
I’m hosting a free Sell Smart webinar to walk through what buyers are looking for today, the most common mistakes that reduce valuation, and how to position your business long before you’re ready to sell.
If you think it would benefit you or your team, you’re welcome to join.

👉 Registration link: https://meryl-snow.mykajabi.com/sell-smart

A webinar created specifically for catering owners who want clarity around valuation, exit timeline, and positioning and to understand the current buyer landscape.
Your attendance is completely private. No names, no business
details, nothing visible to other attendees.

Gobble, Gobble
Meryl

Send a message to learn more

11/24/2025

Hi everyone, I hope your holiday week is off to a great start.
I wanted to share a resource I’ve been working on that may be helpful for owners who’ve been thinking about their next chapter, whether that’s 2 years out or 10.

The catering landscape has changed dramatically in the last few years. For the first time, buyers are placing real value on things like:
• venue relationships
• client pipelines
• operational systems
• liquor licensing
• brand equity
• team leadership
• transferability (not owner dependency)
These shifts are creating real exit opportunities for established catering companies, but only for owners who prepare intentionally.
I’m hosting a free Sell Smart webinar to walk through what buyers are looking for today, the most common mistakes that reduce valuation, and how to position your business long before you’re ready to sell.
If you think it would benefit you or your team, you’re welcome to join.

👉 Registration link: https://meryl-snow.mykajabi.com/sell-smart

A webinar created specifically for catering owners who want clarity around valuation, exit timeline, and positioning and to understand the current buyer landscape.
Your attendance is completely private. No names, no business details, nothing visible to other attendees.
Gobble, Gobble
Meryl

A strategic roadmap for off-premise catering owners who want to increase business value, attract qualified buyers, and exit on your terms — without stress, guesswork, or regret.

07/15/2025

BIG LIFE UPDATE (and a little surprise!)

After decades in the hospitality and sales world, I’ve officially stepped into retirement.
Well… semi-retirement. Let’s be real, I wasn’t built for sitting still.

So Andy and I started something new:
🎥 Boomer Reboot: Life After 60- our YouTube channel where we’re documenting the hilarious, honest, and unexpected parts of this next chapter.

From identity shifts to power tools, downsizing to deep thoughts (and a few disasters in between), we’re figuring it out as we go—and bringing you with us.

If you’ve ever wondered what really happens after the career ends…
Come laugh, relate, and maybe cringe with us.

👉 BIG LIFE UPDATE (and a little surprise!)

After decades in the hospitality and sales world, I’ve officially stepped into retirement.
Well… semi-retirement. Let’s be real—I wasn’t built for sitting still.

So Andy and I started something new:
🎥 Boomer Reboot: Life After 60 — our YouTube channel where we’re documenting the hilarious, honest, and unexpected parts of this next chapter.

From identity shifts to power tools, downsizing to deep thoughts (and a few disasters in between), we’re figuring it out as we go—and bringing you with us.

If you’ve ever wondered what really happens after the career ends…
Come laugh, relate, and maybe cringe with us.

👉 https://www.youtube.com/?sub_confirmation=1

Thanks for all the support over the years. I’m not gone—I’m just getting interesting

Welcome to Boomer Reboot: Life After 60 , where reinvention gets real (and hilarious). We're Meryl and Andy, a long-married couple navigating retirement, identity shifts, DIY chaos, and spontaneous adventures in this new chapter of life. From city living to beekeeping to figuring out who we are now,...

06/03/2025

I didn’t expect this part of my life to feel so… unfamiliar.

I had a career I loved, a full calendar, and a clear identity.
Then everything changed — and I wasn’t ready for how that would feel.

This one felt personal. If you've felt this too, let me know.

(Just say “YES” if you want the link — happy to send it.)

Send a message to learn more

04/24/2025

Happy Birthday to me! You know what's worse than endless birthday selfies? Me talking endlessly about my YouTube channel that has ZERO TRACTION.

Please, for the love of all that is holy and frosted, click that link in the comments below, subscribe to my channel and maybe even leave a like & a comment. 🙏

It’s lonely over there in YouTube land. Every new subscriber is a tiny little birthday balloon lifting my spirits.
XXOO

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04/16/2025

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03/31/2025

Retirement isn't about slowing down-it's about new experiences!

Please comment so I know my FB peeps are on YouTube.

Retirement isn't about slowing down-it's about new experiences! Today we'l embrace the adventure at the Farm Show. Join us as we step out of the city and int...

01/17/2024

Thinking back, having a coach and consultant from the get-go would've been a game-changer for my business. Imagine a consultant shaping a solid foundation and helping me dodge those early pitfalls.

Coaching and consulting serve different yet complementary roles in helping a company achieve its goals and address various challenges. Here's an explanation of why a company might need both coaching and consulting: Consulting: Specialized Expertise: Consultants bring specialized knowledge an

08/01/2023

https://www.merylsnow.com/blog-1/its-not-science-fiction-its-sales

If I were to ask you, “What does the future of sales look like in the special events industry?” what would you say? I’ll give you a hint. It includes the word “artificial.” I don’t know about you, but I always thought that artificial intelligence (AI) was something from the future—or a...