07/07/2026
Investments that I have made in my business that have paid off (and what didn’t) as a freelance event planner and strategist for 8+ years:
📸: Cieri Photography & Video
Paid off: Forming my LLC, obtaining an EIN number, and creating a separate business bank account.
Didn’t pay off: Switching to be taxed as an S Corp…months before the pandemic (the irony of hindsight being 20/20)
Paid off: Buying my refurbished MacBook in 2017. Apple has phenomenal customer service, and for someone who did absolutely everything for her business, that meant a lot.
Didn’t pay off: Buying an iPad. To me, it’s a phone that’s too big to put into your pocket 😂 what’s the point!!
Paid off: Hiring a legal expert to write my contracts, who understood the nuances of my industry and offerings.
Didn’t pay off: Using a legal template 😬
Paid off: Investing my time, money and resources into showing up on LinkedIn consistently.
Didn’t pay off (yet!): Consistently investing in Instagram
Paid off: Investing in networking and showing up fully (not paying the dues and calling it a day!)
Didn’t pay off: Cold calling. Annoying for mostly everyone involved.
