Profile Impressions

07/02/2025

A few weeks ago, a client told me, “I have a great career, strong credentials, and tons of experience… but my LinkedIn messages rarely get responses. What am I missing?”

I took one look at her profile and knew the answer. 𝗜𝘁 𝘄𝗮𝘀 𝗳𝗹𝗮𝘄𝗹𝗲𝘀𝘀...𝗯𝘂𝘁 𝗳𝗹𝗮𝘁.

The experience section read like a resume. The posts were polished but impersonal. There was nothing that hinted at who she was as a leader, a thinker, or a person.

𝗣𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀. Before they accept a request or respond to a message, they’re looking at more than your credentials. They want to know:

🔹 What do you stand for?
🔹 What’s your business philosophy?
🔹 Why do you do what you do?

One of the simplest ways to create an immediate connection? 𝗪𝗿𝗶𝘁𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗲𝗿𝘀𝗼𝗻. Your 'About' section is the perfect place to tell your story in your own words.

When you share your experiences, insights, and lessons learned in your own voice, your profile and content become more engaging, relatable, and human.

Because at the end of the day, LinkedIn isn’t just a platform for job searching, it’s a platform for relationship building. And relationships start with authenticity.

05/09/2023

If you feel like you're stuck in a long cycle of waiting to hear back after applying for a job, you're not alone. It seems like recruiters and hiring managers have their own time zone, where one day is equivalent to a week in the real world.

As a job seeker, the hiring process can be extremely frustrating. I’d like to help by shedding some light on the timeline; even after you interview with the hiring manager, there are many steps that need to be taken before you are offered the role.

Recruiters and hiring managers often review large pools of candidates, conduct multiple rounds of interviews, and coordinate with various teams within the company. Additionally, they need to conduct background checks, reference checks, and negotiate salary budgets, all of which can take time.

It can be tough to wait, but I encourage you to be patient and stay positive. If you don't hear back right away, it doesn't necessarily mean you weren't selected for the role. Sometimes, it simply means that the hiring process is still ongoing, or that the team is taking the time to carefully consider all their options.

In the meantime, continue your job search and keep your options open. It’s fine to follow up with the recruiter or hiring manager after a reasonable amount of time has passed.

Landing the right job takes time and effort, but with patience and perseverance, you'll find the perfect fit.

01/13/2023

Writing a resume can be an intimidating process, but it doesn't have to be. A good resume starts with a good strategy; here are 10 tips to get you started!

09/16/2022

You may need to rethink your personal branding strategy to ensure that you stand out from the herd.

The Great Resignation has dominated headlines and changed the dynamics of the hiring relationship. But what will happen if a recession replaces the Resignation?

09/16/2022

I'm grateful for the positive feedback—I really enjoyed working with this smart and interesting client!

05/23/2022

Hire top‑quality freelancers for your next project from the largest and most trusted freelancer site. Learn how you can get even more done with increased productivity and find out why 90% of our customers rehire.

10/17/2019

The new feature lets you organize events and invite others within your LinkedIn network

07/23/2019

LinkedIn is helping freelancers and small business leaders share services they provide right on their profile. They’ve started rolling this feature out this week to those who have a Premium Business subscription in the U.S. This fall, LinkedIn plans to make this available to all small business leaders and freelancers in the U.S.

Introducing Open for Business, a marketplace that helps business owners and freelancers get discovered. With the world's largest professional network, make sure your business can be found.

06/18/2019

The new feature gives users advice on how to answer tricky interview questions. It also lets them practice in real time.

03/27/2019

Do you know someone currently looking for a new job? The reality is that over 70 percent of resumes submitted online are never viewed by a human.

Optimizing your resume for the Applicant Tracking System keeps it from getting buried in the system. The key to an optimal ATS resume is understanding what the systems (and the recruiters who use them) are looking for.

Join Lalena Kennedy as she presents on Optimizing Your for the - there are still some seats.

Register here: www.bit.ly/PAGCG4thThur

02/11/2019

LinkedIn — the social network for the working world with close to 600 million users globally — says that video is the fastest-growing format on its platform alongside original written work, shared news and other content. Now it’s taking its next step in the medium in earnest. This…