04/17/2026
is a 1,300+ room hotel in the heart of one of the most visited places on earth. The hotel has been part of the fabric of Times Square since its inception as Hotel Lincoln in 1927.
, one of the leading hotel management and investment firms in the industry, brought Cohere in to lead a full rebrand of the property and its on-site café and bar, working in close collaboration with their in-house creative team.