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Cohere Cohere is a creative studio committed to building conscious brands.

Cohere is a creative agency with the mission to revitalize our urban environments through placemaking projects.

A new digital home for Cross Street Partners.For decades, CSP has been putting its values into practice and expertise to...
09/09/2026

A new digital home for Cross Street Partners.

For decades, CSP has been putting its values into practice and expertise to work to make complicated projects possible, from bringing new life to neglected historic properties to advancing the vision of nonprofit and for-profit clients.

CSP trusted Cohere to translate the breadth of that work into a new website, one that feels true to the diverse, creative, and vibrant energy of their team and projects.

It was a collaborative process fitting for a company that believes its strongest asset is the strength of its relationships. We’re proud to have built this one together.

07/24/2026

After the city-owned grocery store we worked on was named one of Fast Company’s World Changing Ideas for 2026, we felt even more passionate about sharing this project and looking for ways to bring the public-private partnership model to more cities across the country.

Azalea Fresh Market | Atlanta Grocery is already on track to open its second location. An idea that was initially met with skepticism has become a model for addressing food deserts in a way that’s sustainable, replicable, and rooted in the needs of the neighborhood. The city made the project possible, a local operator runs it day to day, and together they created something built to last.

Our 15 years of experience working on adaptive reuse projects brought us to this moment. The building that became Azalea was an existing historic landmark in downtown Atlanta, and we worked alongside the Mayor’s Office of Atlanta, Invest Atlanta, Savi Provisions, and neighborhood residents to bring it back to life as a grocery store.

Before we got to work, we asked the community what they wanted to see. One of the biggest requests wasn’t just for a grocery store, but for a place to grab quick, affordable, healthy food. That conversation led to a flexible second floor with plenty of seating, a local coffee shop, and a grab-and-go counter for prepared meals.

There were plenty of creative challenges along the way, and we’re excited to keep bringing this model to more places.

Everyone is talking about Zohran’s proposal for a city-owned grocery store in NYC right now. Some people think it’s radi...
06/29/2026

Everyone is talking about Zohran’s proposal for a city-owned grocery store in NYC right now. Some people think it’s radical. When we helped pitch this same model in Atlanta, people said the same thing.

Azalea Fresh Market | Atlanta Grocery just made Fast Company’s World Changing Ideas list, 191 projects recognized for making the world more accessible, equitable, and sustainable. They are already opening a second location, which proves this out of the box idea really works!

Cohere led the strategy, interior design, and brand design. Another amazing layer to this story is the building itself. Azalea sits inside the Olympia Building in Atlanta’s Five Points, a former Walgreens, and the same landmark where Coca-Cola’s formula was first developed. Adaptive reuse has been at the center of our work for over a decade and this project is a perfect example of why. You do not always need to build something new. Sometimes the building is already there, it just needs the right team to revitalize it and to go out to the neighborhood it inhabits and ask how it can be of service.

Downtown Atlanta went without a grocery store for decades. A neighborhood full of office workers, university students, and residents with no real access to fresh food. Access to fresh, locally grown food in food deserts is a wellness issue and it rarely gets treated like one. We are thrilled to have been recognized and that we get a platform to tell this story and help recreate this model across the country.

Link in bio for the full Fast Company story.

 is a 1,300+ room hotel in the heart of one of the most visited places on earth. The hotel has been part of the fabric o...
04/17/2026

is a 1,300+ room hotel in the heart of one of the most visited places on earth. The hotel has been part of the fabric of Times Square since its inception as Hotel Lincoln in 1927.

, one of the leading hotel management and investment firms in the industry, brought Cohere in to lead a full rebrand of the property and its on-site café and bar, working in close collaboration with their in-house creative team.

Baltimore’s first matcha studio.  grew Equitea from a CPG brand to a Baltimore pop-up into a vibrant,  designed space, b...
04/10/2026

Baltimore’s first matcha studio. grew Equitea from a CPG brand to a Baltimore pop-up into a vibrant, designed space, breaking the mold of what wellness can look like. Made for ceremony, recognized by GOOP, and already a community hub.

Photos by .co

Standing on Market Street since the early 1800s, The Lewisburg Hotel has long been a place of rest, conversation, and ga...
03/11/2026

Standing on Market Street since the early 1800s, The Lewisburg Hotel has long been a place of rest, conversation, and gathering — and apparently, the occasional foiled holdup. Cohere designer Mac Warren’s identity for its next chapter feels like an archive of the town itself — that deep forest green against cream, the blackletter logotype, monograms pulled from Pennsylvania Dutch folk tradition.  

Since 1834, opening its next chapter in 2026.Opening 2026.

Designer: .warren
Strategy: .v.marshall

11/30/2025

We are thrilled by the overwhelming interest in bringing more city-owned grocery stores to life! With grocery prices skyrocketing, this model is not only practical but essential.

The teams who brought the first downtown ATL grocery store in 20 years —Invest Atlanta, Savi Provisions and Mayor Andre Dickens, —collaborated on this public-private partnership to enhance access to fresh food. By focusing on areas with food insecurity, limited private investment, and abandoned properties, city-owned grocery stores can create a significant positive impact.

We invite you to share your thoughts below to help us identify the best future locations and key players for this initiative in your communities!

🎉 We made a bold move on our 15th birthday. 15 years. 400M square feet of transformed space. Countless stories of adapti...
11/13/2025

🎉 We made a bold move on our 15th birthday.

15 years. 400M square feet of transformed space. Countless stories of adaptive reuse and collaboration.

We’re celebrating by asking you to join in our shared passion for design with impact on the IRL map of the cities we love.

💡 To creatives with interest to join our coalition for the next city-owned grocery store project (and our pipeline of work) - we need you!

👉 Tag a creative who needs a reminder that their work makes a difference, and could be added to our database of talented people for our pipeline of projects. We’ll pick one lucky tag to send a thank-you gift and we’ll be left with a damn good team for freelancing in the future!

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1021 Hamilton Street
Philadelphia, PA
19123

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