09/15/2026
You donāt inherit a reputation. You earn the right to carry it.
By the time Jordan and Colter came along, Stout Charolais was already well underway.
They grew up in this operation. Around the cattle, the sale and the buyers who came back year after year. What started as their dadās lifeās work eventually became theirs too.
Jordan has now been back on the ranch full time for around 12 years and Colter for about 3⦠and these days, much of the day to day operation is in their hands.
And while a lot has changed over the years, theyāve never felt the need to reinvent what has worked for nearly five decades.
Why fix what isnāt broken?
The fundamentals are still the same. Good cows. Functional cattle. Performance that matters. And the understanding that your name and reputation go home with every bull you sell.
But carrying something forward also means making sure it continues to get better.
Jordan and Colter spend countless hours researching genetics, studying pedigrees, bringing new bloodlines into the herd and paying attention to what cattlemen are looking for. They know what works in their cow herd, but they also understand these bulls have to go out and work in someone elseās.
Theyāve brought new buyers to Stout Charolais while continuing relationships with families who were buying bulls from Jerry long before Jordan and Colter were the ones answering the phone.
That matters.
Because growth isnāt just selling more bulls. Itās earning a new customerās trust while never taking a longtime customerās trust for granted.
And now their own kids are growing up in the middle of it⦠moving cows, working cattle, spending long days in the windrower and learning the ranch the same way their dads did:
By doing it.
Jerry built the foundation.
Jordan and Colter have taken what he built and continued to study it, strengthen it, grow it and carry it forward without losing sight of what made Stout Charolais successful in the first place.
Nearly five decades later, thereās more reach. New genetics. New customers. New ideas.
But the standard behind the STOUT name hasnāt changed.
Built Stout. Bred to Perform.