We help optimize business owners, small or established business owners in helping business owners reach their goals for growth, stability, and long-term success. Erica Sanchez
Franchise Executive | Former COO & Franchisor of a MedSpa | Franchise Broker | Brand Builder
Erica Sanchez is a nationally respected franchise executive, franchisor, and franchise broker with more than 15 years of experience building, scaling, and monetizing multi-unit and franchise brands across healthcare, wellness, beauty, and food service. She is the Former CEO & Franchisor of VJUV MedSpa, where she led the company’s expansion from three corporate locations into a 13-unit franchise system spanning medical aesthetics, pelvic health clinics, and wellness-based medspa models. Under her leadership, Erica lead the entire company and franchise platform including the national marketing infrastructure transforming VJUV into a scalable, investment-grade brand positioned for regional and national growth. Erica also co-founded Pain Recovery Studio, a wellness and recovery brand focused on non-invasive pain management and performance recovery and successfully exited the business after building its operational and revenue foundation. Previously, Erica bought her license to operate Arizona as a Franchisee with Franchise Creator, where she sourced, qualified, and closed franchise investors for multiple emerging and established brands, helping accelerate nationwide expansion. Today, Erica operates as an Independent Franchise Broker and Strategic Franchise Developer, where she connects qualified franchise investors with high-performing franchise systems while advising founders on franchise design, valuation, capital strategy, and scalable growth. Before founding and franchising her own brands, Erica held senior leadership roles within some of the largest franchise systems in North America, including:
• Vice President of Sales — Amazing Lash Studio
• District Manager — Elements Massage
• Director — Massage Envy
Across these platforms, she led multi-state operations, franchise sales, and performance optimization, supporting hundreds of locations and generating millions in systemwide revenue. Having served as a corporate executive, franchisee, franchisor, and broker, Erica brings a rare 360-degree view of franchising. She is known for aligning brand strategy, unit economics, and investor performance to build systems that scale — and sell. Today, Erica helps entrepreneurs turn great businesses into high-value franchise platforms and helps investors identify opportunities that deliver long-term enterprise value.
