02/12/2026
Quick thought for sales teams in restoration (or any service business):
Close rate is important… but it’s not enough.
If the only thing you’re measuring is conversion %, you’re managing outcomes instead of behavior.
In this short video, I break down three leading KPIs I like for sales roles:
Estimate → Job Close Rate (clear accountability)
Pending Sales Lacking Interaction (forces follow-up)
Estimate Approved → Contract Authorization Cycle Time (measures speed)
If a file sits in pending sales with no interaction, that’s not a pipeline — that’s a guessing game.
Curious what you all are tracking that actually changes behavior week to week. Always looking to learn from what others are doing well.
👇 Full breakdown in the video below
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