10/12/2026
Your best salesperson probably knows more than they realize.
They know when a conversation has potential.
They know when an objection is real and when it's a stall.
They know when to keep going, when to slow down, and when an opportunity simply isn't a fit.
A lot of that knowledge gets dismissed as “instinct.”
But instinct is often experience that hasn't been documented yet.
The goal isn't to turn your strongest salesperson into a script everyone has to follow.
It's to uncover the thinking behind what they do well.
What are they noticing?
What decisions are they making?
What standards are guiding those decisions?
Once you can see that, you can teach it.
And that's the shift:
You stop relying on one person's sales instinct and start building sales judgment across the team.