Dr. Adrian McIntyre

Dr. Adrian McIntyre Dr. Adrian McIntyre is an anthropologist, linguist, and internationally recognized authority on verbal communication.

Adviser to PR/Comms Leaders • Executive Branding • Podcast Strategy • Next-Gen Media Training • I help agency owners & their clients become visible, trusted and recommended by humans + LLMs 🎓Anthropologist/Linguist 🎤 Speaker on Communication & Culture He's a founding partner at Speed of Story, a strategic communications consultancy for PR agencies and marketing communications firms. Adrian has wor

ked at the intersection of SOUND + STORY since he was a kid. His broadcasting career began in 1978 at the age of five as co-host of The Happy Day Express, a weekly storytelling show that became the longest-running children's radio program in California history. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa working as a social science researcher, journalist, communications adviser and media spokesperson for two of the largest humanitarian relief agencies in the world. He earned a PhD in anthropology from the University of California, Berkeley and was a Fulbright scholar and National Science Foundation fellow. SPEAKING:
Adrian delivers compelling keynotes, breakout sessions and workshops on The Art & Science of Extraordinary Conversation, teaching people to communicate effectively and collaborate successfully by asking better questions and telling better stories. He's delivered 1,500+ stage presentations and written two speeches that were presented to members of the United Nations Security Council. MEDIA & PODCASTS:
His hundreds of media appearances have reached millions of people via news outlets such as the BBC, The Guardian, CNN, NPR, Fox News and the New York Times, as well as regional newspapers and radio stations throughout North America & Europe. He’s been active in podcasting since 2016, serving as host, producer or featured guest on more than 380 podcast episodes. CONSULTING:
Adrian helps agency leaders strengthen their positioning, sharpen their messaging and shore up their often inconsistent and ineffective lead generation programs. He trains agency new business teams on a set of distinct but complementary methods to increase visibility, boost credibility, and engage directly with right-fit prospects—leveraging technology without risking their reputation on spammy, automated outreach. We also lead Win Without Pitching workshops and provide sales training and coaching based on “The Four Conversations: A New Model for Selling Expertise.”

"Anyone who says that journalism is dead is just dead wrong."Dr. Battinto L. Batts Jr., Dean of the Walter Cronkite Scho...
09/04/2025

"Anyone who says that journalism is dead is just dead wrong."

Dr. Battinto L. Batts Jr., Dean of the Walter Cronkite School of Journalism and Mass Communication at ASU, is optimistic about the future of news ...
.. and so is the Knight Foundation, to the tune of $10.5 million. That's the sizable grant they've recently given to support the Knight Center for the Future of News at ASU.

Dean Batts and Professor Julia Wallace joined me and Abbie of on the Copper State of Mind podcast to talk about it.

As the old business models crumble and new technologies emerge, fresh thinking, innovative research, and deep community engagement are desperately needed.

Do YOU believe it's possible to create a sustainable future for the news industry?

Take a listen 🎧 and share your thoughts 👇

Episode 59: "Launching the Knight Center for the Future of News at ASU's Walter Cronkite School of Journalism and Mass Communication"

https://copperstateofmind.show

or wherever you get your podcasts, to coin a phrase ...

The oxygen was sucked out of the room for a minute by my opening statement. "Your personal stories are the greatest unta...
05/01/2024

The oxygen was sucked out of the room for a minute by my opening statement.

"Your personal stories are the greatest untapped asset in your business ... and nobody wants to hear them."

Sorry not sorry.

You've been lied to by the small army self-appointed "storytelling experts" that have come out of the woodwork over the past decade or so.

The world does not want you to Tell Your Story.

What I mean is that people almost never want to hear a story that's just about YOU.

They want to recognize themselves and their own humanity in the anecdotes and stories you share.

John Steinbeck, who knew a thing or two about storytelling, said it best: "If a story is not about the hearer he [or she] will not listen ... A great lasting story is about everyone or it will not last. The strange and foreign is not interesting -- only the deeply personal and familiar."

You've got to tell personal stories that are not about You, but about Us.

🫶

04/27/2023

The biggest challenge AI poses to humans is not what you might think.

It's not a threat to our lives or even to our livelihoods.

It's a challenge to the very foundations of our self-concept ... to our uncritical assumptions about the nature of humanity itself.

This isn't the first time this has happened, of course.

Nicolaus Copernicus, Galileo Galilei, and Charles Darwin, among others, have contributed to the de-centering (literally and figuratively) of humankind in The Grand Scheme of Things.

But despite these scientific revolutions and evolutions, most human beings continue to do what we've always done throughout our relatively short existence as a species:

We remain ignorantly and arrogantly convinced of our own specialness.

After all, humans have Language.

We have Consciousness.

Despite overwhelming evidence that human behavior is largely unconscious and repetitive ...

Despite a small army of linguists, cognitive scientists, and philosophers telling us for decades that what we call reality is a linguistic construct ...

We've clung stubbornly to the notion that humanity is unique and special.

But now there are LLMs that can perform fantastical feats of fluency.

They can produce seemingly infinite combinations of meaningful and well-structured sentences.

We can chat with them, and they can write poetry, create art, and make music.

Some of it is even GOOD.

So once again, humanity is being confronted with the fact that we're not the center of the universe and that the Sacred itself is a phenomenon of language.

And that if machines can do what WE can do, then the stories we've told ourselves about ourselves aren't entirely true.

This will no doubt upset a lot of people, especially those whose power and authority and wealth (which all hinge on their ability to exploit the rest of us) are called into question.

The history of how such people responded to Copernicus, Galileo, and Darwin will repeat itself.

(Behaviors are patterns, after all ...)

When the dust settles, there will be a new scientific consensus, with new discoveries and new blind spots.

The majority of human beings will continue to sleepwalk from the cradle to the grave, unshaken in their convictions, while greedy powermongers (human and non-human alike) find new ways to exploit their naiveté and monetize their fear.

But not YOU.

Because you are unique.

You are special.

From stardust you came, and to stardust you shall return.

🫶

Almost everything you know about "active listening" doesn't make you a better listener.👂Leaning forward, nodding, mirror...
02/05/2023

Almost everything you know about "active listening" doesn't make you a better listener.👂

Leaning forward, nodding, mirroring? That's body language, not listening.

Mmm-hmmming and other nonverbal noises? That's polite grunting, not listening.

Maintaining eye contact? 👀

That's a staring contest, not listening.

Thinking about your body language, affirming noises, or eye contact?

That's self-absorption, not listening. 😂

But hey, it's not your fault.

You've probably never been taught how to really listen.

And you don't experience it very often from others either.

Most of what you "know" about listening is stuff you heard from someone who heard it from someone who heard it from someone ...

But do not despair. There's hope!

The first step in learning how to listen is to learn what ISN'T listening.

And now you know: body language, affirming sounds, and eye contact are all just external behaviors.

You can do all of them "perfectly" and STILL not be listening.

LISTENING is an INSIDE JOB.

It requires Intention and Attention.

The real effort and activity in "active listening" is about managing and focusing those ✌️ things.

🫶

Timeless wisdom.
01/22/2023

Timeless wisdom.

The amount of damage done to children by people who view "parenting" as a transitive verb -- something done TO a child -...
01/21/2023

The amount of damage done to children by people who view "parenting" as a transitive verb -- something done TO a child -- is incalculable.

Parenthood is a relationship.

It's a way of being, not a method of doing.

If you want kids to flourish, focus on connection not control.

❤️🧡💛💚💙💜

📷: Sebastián León Prado

Grateful to have been quoted in this wonderful article in PHOENIX magazine on the diverse subcultures and unique experie...
11/05/2021

Grateful to have been quoted in this wonderful article in PHOENIX magazine on the diverse subcultures and unique experiences available to us here in the Valley.

Sameness is seriously overrated. Difference is distinctly delightful.

So get out of your "cultural comfort zone" and engage! It's good for you, and good for humanity too.

Are you tired of division, isolation and the soul-numbing toot-toot of the global media calliope? Yeah, us too. We don’t expect the following 14-page magazine article to solve these things, but maybe something in it will resonate with you. A recipe for solid Valley citizenship, in seven simple and...

Yes, it's true ...I did ask the soft-spoken reverend if his interfaith group was open to Satanists.Not to be difficult, ...
11/05/2021

Yes, it's true ...

I did ask the soft-spoken reverend if his interfaith group was open to Satanists.

Not to be difficult, I promise, but to understand the limits and possibilities of "interfaith dialogue."

Rev. Fultz's answer, like the rest of this conversation, was both gracious and thought-provoking.

Quickly and easily listen to Conversation with the Rabbi for free!

Found him. Now what?
11/05/2021

Found him. Now what?

11/05/2021

The number of Fs I received between the 3rd grade and the second time I dropped out of college is a record of how much school fails people like me, not how much I failed at school.

Address

Phoenix, AZ

Telephone

+16029358279

Website

https://PHX.fm/

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