06/16/2023
📣 Attention, savvy shoppers! 👀✨ Let's dive into a current trend that's been making 🌊 waves
Companies subtly tweaking the size, service, or offering-LESS of whatever…and charging MORE. Now, here's an area where we all need to stay aware. 🚨
Here’s my world of caffeine addiction and passion for a good iced tea… Looks like same package on the store shelf, the prices have been climbing (as are prices for everything), and I gladly purchase this fantastic sweet nectar I could consume via a mainline IV! (Are you feeling the level of my iced tea addiction? 😂)
Is it just me?? Or have🤔
you been thinking to yourself… this used to last so much longer? I’m I using more? Did I forget that I used something all up? Am I crazy?? (Ok, no remarks from my children or close friends😂)
Well the truth stood tall in my fridge when I put away the bottles I had just purchased next to the ones that APPEARED to be the same product. (Purchased at same store, same shelf space, similar price as a few weeks before)…. BUT a very small change that I never would have noticed except it was not the same as the last couple bottles I had left from the last purchase!
💥
shape seems identical but contains 1 oz less 📦🤔 Sneaky, right? But is it manipulation or simply business survival?
Well, here's the thing… people are creatures of habit. We want to TRUST those companies and people they do business with and buy the products & services they 💕 love… I immediately felt deceived! Tricked! Manipulated!
😡
Until I didn’t!
😁
We live and learn
What did I learn?
🙋🏻♀️
Navigate this changing market with integrity! Get good at the “thing”… be the best and authentically set the prices and be up front
🙌🏻
Unless you are serving iced tea addicts like myself who got over this sneaky survival profit tactic quickly… served chilled over ice on my patio!!
Ok, back on topic…Understand that Consumers do not like SNEAKY tactics, and that combined with a mediocre service or product could equal a death sentence… ⚠️
So, my friends, whether your “thing” is a beverage, product, or service; be the best at the “thing”, be authentic and charge what you are worth🔑💡
Be better than average, break that bell curve! Proudly establish the price point and live up to the investment the customer makes🌟💪