paul howell : Design

paul howell : Design phD is a branding and design studio helping organizations and individuals uncover and tell their truths in beautiful and meaningful ways.

phD x Stance: As part of our work for Stance, we designed a modular display typeface based on the S and A in the logo to...
02/13/2020

phD x Stance: As part of our work for Stance, we designed a modular display typeface based on the S and A in the logo to complement the identity and add visual interest.

02/13/2020

We approached the visual identity for Stance as a living, dynamic entity. The mark consists of simplified S and A forms extruded into a series of dimensional constructs representing different building envelopes and topologies. Permutations of the logo appear across communications materials.

phD x Stance: Visual identity for Stance Architecture, an architecture studio working at the intersection of contemporar...
02/11/2020

phD x Stance: Visual identity for Stance Architecture, an architecture studio working at the intersection of contemporary design, digital fabrication, and computational modeling.

We developed a custom typeface for BCA based on the letterforms we developed for the logo. Used on personal communicatio...
12/23/2019

We developed a custom typeface for BCA based on the letterforms we developed for the logo. Used on personal communications such as note cards and announcements, the high contrast type adds a bespoke quality to partner communications and helps further differentiate BCA from other Realtor groups. @ Scottsdale, Arizona

As part of our work for BCA, we designed a full suite of materials from listing presentations and client swag, to signag...
12/20/2019

As part of our work for BCA, we designed a full suite of materials from listing presentations and client swag, to signage and communications collateral.

Identity work for Bushong Christian Almquist, a high-performing team of realtors within Sotheby’s specializing in luxury...
12/20/2019

Identity work for Bushong Christian Almquist, a high-performing team of realtors within Sotheby’s specializing in luxury properties. As a group with tens of millions of dollars in inventory under contract, the principals sought to differentiate their growing brand. phD developed an identity system that separates them from and positions them favorably against other Realtor groups while complementing the existing parent brand identity.

Identity work for Bushong Christian Almquist, a high-performing team of realtors specializing in luxury properties. As a...
12/20/2019

Identity work for Bushong Christian Almquist, a high-performing team of realtors specializing in luxury properties. As a group with tens of millions of dollars in inventory under contract, the principals sought to differentiate their growing brand from the Sotheby’s while also respecting Sotheby’s identity guidelines. phD developed an identity system that separates them from and positions them favorably against other Realtor groups while complementing the existing Sotheby’s parent brand identity.

From the archives: Our mark for Ganymede Design Group, an environmental and exhibit design consultancy. Ganymede is Jupi...
12/06/2019

From the archives: Our mark for Ganymede Design Group, an environmental and exhibit design consultancy. Ganymede is Jupiter’s largest orbiting moon and the largest of all moons in the solar system.

From the archives: Event identity and collateral for Handbags for Hope, a charity auction of designer handbags for St. J...
12/05/2019

From the archives: Event identity and collateral for Handbags for Hope, a charity auction of designer handbags for St. Jude Children’s Hospital to raise funds for pediatric cancer research and treatment. @ Phoenix, Arizona

From the archives: A proposed mark for Royalty Advocate, a software applications that tracks and reconciles royalty paym...
12/03/2019

From the archives: A proposed mark for Royalty Advocate, a software applications that tracks and reconciles royalty payments and locations for holder of oil, gas and mineral rights. Completed in collaboration with our friends at Off Madison Ave.

Our work for Original Gravity addressed a variety of customer touchpoints, from wearables to interior graphics, to packa...
11/21/2019

Our work for Original Gravity addressed a variety of customer touchpoints, from wearables to interior graphics, to packaging and exterior building signage, shown here.

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