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02/03/2023
07/11/2017

Do you know the answer to this one question?

If you're organization can't answer this one question...you're in trouble.

06/15/2017

If you're a business owner, you've probably heard about Facebook advertising, but you probably
have no idea how it can help you grow your business.

This video will take you beyond likes and boosted posts into the seriously profitable underworld of Facebook direct response advertising.

Watch the Facebook Advertising Blueprint for Business Owners below.

06/29/2016

As marketers were taught that people want to buy cures...but today I give you a new commandment.

People don't want to buy a cure, they want to buy a bandaid.

This is controversial, but after years of consulting, coaching, digital, offline, I have found that people would rather buy short term bandaid solutions instead of the actual cure.

That's why there are thousands of info products in the weightloss industry. Nobody wants a cure, just the feeling that they are doing something to change.

That's why they buy 6 courses, and join 4 gyms over a 2 year period, or why P90x actually has all of their stuff on demand so people can try whatever they want without feeling like they are stuck in something.

I know that's contrary to the feel good stuff out there. But, the sooner you embrace that and give them what they want, the more money you make.

Give them good products, give them the cure, but don't get frustrated when they don't do what you tell them or get the results they hoped for.

There is a sense of security most buyers subconsciously get from not totally solving their problem. This helps them form an identity of striving for, but never totally reaching their goal or sabotaging the results they get.

Think on this.

05/08/2016

My favorite quote this morning:

"Your cash flow problem isn't going to end up being mine" - Melissa Krivachek

If you lower your prices to work with people who can't afford you, you won't have a business. You'll have their cash flow problem.

05/06/2016

[Patience] If you're not patient, Facebook will absolutely kick your butt. You'll be stressed, freaking out and thinking this whole Facebook thing is a scam.

It's NOT Facebook...its NOT your customer...its probably NOT even your offer.

Let's be honest...it's probably you.

Keep calm. Stay patient and resolve yourself to the fact that you can do this!

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Phoenix, AZ

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