FieryFX

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FieryFX Helping kitchen & bath designers stop running their business from memory & start putting AI to work FieryFX is a boutique marketing & consulting agency. How?

Expertise paired with data, technology and perspective is how FieryFX builds business assets and creates systems that get real leverage to grow and improve your business. We know running a business is hard work. But, there are "simple machines" available to help the hard work yield more results. We help growth-oriented businesses harness websites, analytics, smart business & technology to expand their reach and impact… with ease. Using our proprietary framework, companies first get clear on what success looks like. Then we use, remodel or reinvent their existing processes, technology and systems to set them on the path to achieving success. Getting value from technology is 30% the tech, and 70% how it is used. We don’t believe in business as usual. Instead, we help you ignite the value of your...

Time - Make the right decision easier and faster. Know for a fact that all the effort you're expending is building momentum in the right direction. It all starts with a plan. Effort - No business can grow without adding capacity. Automation is exponential capacity. Focus on the places in your business where you add the maximum value and let the robots help do the rest. Impact - Every business is in the business of results. Make sure that what you are doing with your time, money & technology is converting into real business & results. Start on the journey to doing more with less by tuning into my podcast Elevated with Brandy Lawson: FIeryFX.com/Podcast or anywhere you listen to podcasts.

10/16/2026

When was the last time I talked to that person?
Did they read the proposal?
Is it time to follow up?

If those questions live in your head instead of your tools, your system is making you work harder than it should.

Without email integration in your CRM, conversations scatter. A client texts, emails your designer, DMs you on Instagram. Nobody has the full picture. Context lives in four apps and your memory.

When everything connects in one place, you open a contact and see the complete history — every message, every touchpoint, in order. Your team can jump in without a briefing. The "did they read it" question has an actual answer.

That's not a nice-to-have for a business managing multiple clients at different stages.

Got an AI question that needs an expert answer? Ask Brandy live on October 20. Free, 45 minutes, recording included.

https://fieryfx.com/ama?utm_source=facebook&utm_medium=social&utm_campaign=ama-2026-10

Voyage Phoenix just published a feature on Brandy Lawson, and it starts in Montana.Great-grandparents who homesteaded. P...
10/15/2026

Voyage Phoenix just published a feature on Brandy Lawson, and it starts in Montana.

Great-grandparents who homesteaded. Parents who left the farm to open a restaurant the year she was born. A dad who wrote the restaurant's payroll program on a green-screen computer with two floppy drives.

Two decades in tech. A layoff in 2012. One website for a former colleague... and the business she was building turned out to be the job she kept looking for.

The interview covers the long road to FieryFX: the coach she argued with, the four years of "should-ing" all over herself, and the moment the company picked one kind of client with one kind of problem and went all in.

Also in there: the three apps Brandy can't work without, and the book she recommends to every business owner.

Read the full interview: https://voyagephoenix.com/interview/hidden-gems-meet-brandy-lawson-of-fieryfx

10/13/2026

"So who's covering the electrical move?"

You know you talked about it. You can see the moment. Standing in the garage, box of pulls in your hand, and the two of you worked it out.

Where that conversation lives now: a text from March, an email thread with four people on it, a DM you answered from the car, and your memory of the garage.

Four places, and not one of them is an easily referenced record that can be shared. So the version that wins is whoever sounds more certain, and today that isn't you.

That can change with 1 message, sent within an hour of every meeting:

Decided: [the thing]
Change order: [amount, or none]
Ordering [day] unless we hear otherwise.

Client gets it. Project manager gets copied. Ninety seconds, and the "he said, she said" doesn't even enter the chat.

Screenshot it. Send it to whoever else in your business should be sending it. →

Got an AI question that needs an expert answer? Ask Brandy live on October 20. Free, 45 minutes, recording included.

https://fieryfx.com/ama?utm_source=facebook&utm_medium=social&utm_campaign=ama-2026-10


10/09/2026

A spreadsheet is a fine place to start. Just don't stay there too long.

Here's what the arc usually looks like: someone smart gets tired of the limitations and starts building. Adding formulas, automations, color-coding, conditional logic. It's impressive. It works — for a while.

Then changes start taking longer. Things break and don't get fixed quickly. The spreadsheet becomes fragile in direct proportion to how complex it gets.

And then the person who built it leaves. And they probably never documented how any of it worked.

The more resources you pour into turning a spreadsheet into a CRM, the more you're invested in something that was never designed to do that job. The complexity isn't a sign it's working — it's a warning sign.

A real sales system tracks leads by quality and quantity, shows you where things stall, and doesn't fall apart when the person who built it takes a vacation.

Got an AI question you keep putting off? Ask Brandy live on October 20. Free, 45 minutes, recording included.

https://fieryfx.com/ama?utm_source=facebook&utm_medium=social&utm_campaign=ama-2026-10

It's National Kitchen and Bath Month! Showrooms are getting some well-deserved attention. New displays. Fall photos. The...
10/06/2026

It's National Kitchen and Bath Month! Showrooms are getting some well-deserved attention. New displays. Fall photos. The IG feed is showing some gorgeous spaces.

Then somebody asks where the Delgado job stands and you get three answers from three people.

Where's the source of truth?
If it exists at all, it is in eleven tabs and a color code somebody invented three years ago. Yellow means something. What... no one remembers.

Spreadsheets aren't the problem. The problem is that the business runs at the speed of whoever built it. And she takes vacations. →


10/02/2026

It's hard to know something could be better when you've only ever known the way it is.

Sales systems are one of those places.

They get built out of necessity in the early days and then just run — unquestioned — until something goes wrong or an outside perspective comes in.

The cost of a system that was never designed, just assembled? You can't see it from inside it.

Here's what an intentional sales system actually gives you:

Oversight. You can see every stage from first conversation to close — and spot where things stall before they cost you a project.

Predictability. You stop guessing at the month ahead and start knowing what's coming.

Most K&B businesses have never had either. Not because they're doing it wrong. Because no one told them to build it on purpose.

The Sales Superpower Quiz at fieryfx.com/superpower shows you where your sales process works and where it leaks — in about five minutes.

09/29/2026

Your new designer is three weeks in and she's spent most of it waiting.

Waiting to be close enough when a client pushes back on price. Waiting to catch the end of a close, half a consultation, the tail of a conversation that started before she walked over.

She's learning your business the way people learned trades in 1950. By being nearby and hoping.

Six months before she helps to generate more than she costs. Six months of your best salesperson pulled off the floor to explain the same thing again.

The situations she needs aren't rare. The price objection, the spouse who isn't sold, the timeline conversation, the change order nobody wants to bring up. They happen every week in your showroom. Stop letting her find them by accident and put her in the room on purpose.

Nobody learns a trade quickly by standing near it. →


09/25/2026

What's actually broken in your business?

Maybe you think you know. Maybe it's not what you think.

Maria came to me convinced she needed new proposal software. Proposals were taking too long. Seemed straightforward.

When we dug in, we found something completely different.

That's almost always how it goes. The symptom points one direction. The real problem is somewhere else. And the fix you're considering won't touch it.

The first question — before any tool, any hire, any new process — is deceptively simple:

What specific problem are you trying to solve?

Not the category. Not the feeling. The specific, observable thing you can point to and say: this is where it breaks.

New episode of Elevated out now — link in bio.

Not sure where your business is losing ground? The Sales Superpower Quiz at fieryfx.com/superpower identifies where your sales process works and where it doesn't — in about five minutes.

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Phoenix, AZ
85016

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Tuesday 9am - 5pm

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