06/23/2026
You would never make a major capital investment without defining what a successful return looks like. So why do you do it every time you hire someone?
Human capital is the biggest expense in most businesses. And yet almost nobody looks at people through an ROI lens or gets clear on what a successful return actually looks like for each person in each seat.
In this conversation with Cameron Herold, Next Level Growth Founder Michael Erath teaches the concept that closes that gap. The Most Critical Outcome, one sentence that defines the single most measurable result a person must deliver to prove they are the right person in that seat. It tells the person in the role exactly what winning looks like. It gives leaders something concrete to coach to. And it stops the cycle of tolerating underperformance because the standard was never clear enough to hold anyone to.
If you cannot define the Most Critical Outcome for every seat in your organization right now, this book belongs on your desk. Five Obsessions of Elite Organizations. Available on Amazon and Audible. Link in the first comment.