CSE Web Solutions

12/20/2012

Jing is a game-changer - start using this great tool today that allows you and your company to communicate more efficiently and effectively.

10/14/2012

A couple of weeks ago, I wrote an article on my personal blog of the latest Google algorithm update coined the EMD (Exact Match Domain) update. But just how did this latest Google algorithm change effect local businesses? The short answer is it depends. If you used the EMD method exclusively to rank for geo-targeted keywords, chances are pretty good you were in fact affected at some level, maybe worse. I have never subscribed to the EMD theory for my clients, at least on a large scale. As ...

10/07/2012

There's no doubt our current economy has certainly made many business owners skittish, especially if means committing to something that requires an investment of time, money or both to realize an ROI. But based on on the the latest trends, small business owners are ready to commit big-time to making 2013' the year to carve out their piece of the pie.

Are You Ready For The Coming SMB Marketing Boom?

searchengineland.com10/1/12

Without a doubt, 2012 has been an insane year for small busi...

10/07/2012

Customer reviews are one of the strongest signals to send to search engines http://www.csewebsolutions.com/using-reviews-to-advance-your-online-presence/

Online user reviews are increasingly becoming the de facto standard for measuring the quality of local businesses online.

10/07/2012

EMD's no longer effective http://www.danderoeck.com/google/google-algo-rollout-reduces-emds-to-supplementals/

08/13/2012

BIA/Kelsey has the pulse on the SMB market.

Image source: http://finance.yahoo.com/news/...From Yahoo! Finance: CHANTILLY, Va., July 24, 2012 /PRNewswire/ --Â BIA/Kelsey is gathering top digital media and marketing leaders at SMB Digital Marketing 2012 , Sept. 17-19 in Chicago, to examine the latest business models, ...

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08/12/2012

The jury is still out on any SEO benefits of hCards. The search engines nowadays (speaking primarily of Google of course) are very sophisticated and certainly smart enough to determine the actual location of your business. That said, I think the hCard simplicity and structure warrants consideration for your website.

To make your hCard, use the hCard Creator using XHTML mark up to identify somebody or some place. Use the hCard and embed it on your site. The search engines are able to read th...

08/12/2012

This is the first of many articles on Small Business Search Engine Optimization (SEO) articles designed to help the business owner take action, massive action, and begin their quest for success using a relatively new and largely untapped marketing source, the Internet.

Search Engine Optimization is a fairly new discipline, considering the actual media has been in full swing for less than a decade. Gone are the days of relying solely on Yellow Pages, Radio or even Television to drive targeted ...

08/12/2012

For quite some time now, I’ve been using an RSS syndication tool called Yahoo Pipes, and I have to say, it’s the best around, especially if your goal is to mash feeds. Combining RSS feeds is certainly nothing new. And, there are other, probably simpler ways including Feed Blendr, RSS Mix and FEEDcombine. But without a doubt, Yahoo Pipes provides you the most in terms of features and functionality.

There are two examples of using Yahoo Pipes (RSS mash ups) right on this website. There firs...

08/12/2012

One of the most important factors of any successful small business SEO campaign comes in the form of a tandem that must be ever present - content and linking. And as the ole' SEO adage goes "Content is King and Links are Queen." Well, we can even embellish on that famous quote with perhaps "Content is King, Links are Queen and we all know who reigns supreme in the kingdom." It all comes down to relevance. If you produce good content, others will link to your site. Self fabricated linking wo...

08/12/2012

By now, most everyone knows that the Yellow Pages have been severely hurt by sheer growth and velocity the Internet has given us. Online marketing using search engine optimization, social media, and email marketing methods to name a few, is now the best way to reach and engage the masses. And, well, the Yellow Pages, has become passe.

To prove my point, just take a look at the facts provided by Google. First, the popularity Yellow Pages garnered from 1800 to 2000, complements of Google Boo...

08/12/2012

Google recently released Boost, an advertising model designed specifically for businesses to establish a formidable position within Google Maps and/or paid listings. Boost is the Adwords version for local advertising designed specifically for business owners that do not have the time nor the inclination to manage laborious advertising campaigns.

Below, is a snapshot of how Google Boost looks. Note the blue push vs. red push pin signifying Boost.

What is Google Boost?

Boost is a “hands...