03/27/2024
Pleasure to be interviewed by Kendra Barnett for this piece in on Boeing’s troubles. A new CEO is necessary but just a first step.
https://www.thedrum.com/news/2024/03/26/boeing-ceo-plans-his-exit-pr-pros-warn-there-s-still-turbulence-ahead
Regaining the trust of airlines, consumers, shareholders and regulators won’t be as easy as tweaking a comms strategy, PR experts say. It demands an organizational overhaul.