Bootstrap Design Co.

03/21/2026

“Hey, Bootstrap! We got chicken, donuts, and maybe some ice cream—what can you do with that?”

We started with a foundation of Southern charm and a heavy dose of sass, eventually landing on a name as sweet as tea, SugarBird Chicken & Donuts.

From there, we sprinkled in a modern twist, using familiar southern patterns and a bold color palette to bring the concept to life. The result is a brand that reimagines classic southern hospitality through a high-energy lens. SugarBird blends the soulful comfort of chicken and donuts with a bold, retro-pop aesthetic to create a vibrant social vibe.

SugarBird Chicken & Donuts Brand Strategy, Naming, & Visual Identity: Bootstrap Design Co.

02/12/2026

Now Open! .pgh named after the owners’ sons, this restaurant is a tribute to the next generation and the timeless traditions. When you dine with us, you’re part of the family story. Table 📸

02/08/2026

.pgh friends and family night. Congrats !

12/31/2025

The year can often feel like a blur when you’re in the thick of it, but it’s always rewarding to look back at the incredible moments, collaborations, and new projects that defined our 2025.

A sincere thank you to our clients, friends, and colleagues who made this year possible. We truly appreciate the opportunity to work with you.

See you in 2026!

09/23/2025

08/12/2025

We were thrilled to collaborate with on their brand refresh this summer. This iconic institution is a treasure trove of history, art, and design. Thank you for the privilege.

11/27/2024

Designing for community supported art is good for the soul. Thanks for trusting us with the 2025 season .