Bootstrap Design Co.

09/24/2026

The Catalyst for What’s Next.

We collaborated with the New Hazlett Theater to build a flexible brand identity not only to celebrate two decades in the local creative scene, but also to move them forward into what’s next. Grounded in values of collaboration, curiosity, community, and growth, our strategy set out to build an identity that is as dynamic as they are.

At the core of the rebrand is an adaptable black box mark, directly mirroring the physical theater space and its ability to transform for any type of project. Every element of the system moves with that same fluid energy. A variable typeface allows the wordmark and headlines to morph across different use cases, while a series of submarks keeps the broader system cohesive.

To give the theater complete visual range, a black and white foundation is paired with bright, vibrant colors and gradients. The brand can command the spotlight on its own, or dial it back when needed for resident companies and co-productions.

Bold, creative energy informed every detail of this system, giving the New Hazlett an adaptable identity built for their next 20 years.

Swipe through to see the identity in action.

09/18/2026

Small by design. Formidable by reputation.

We teamed up with Gabriel Fera to bring a modern, high-performance edge to their rebrand. Design is a collaborative sport at Bootstrap, and we worked directly with their team to lay the groundwork with a brand strategy that informed every visual detail. Building with them made it easy to ditch predictable legal tropes for something truly unique.

The brand features a modern monogram lockup paired with a bold electric red and deep plum palette. Together with clean, strong typography, this visual system projects pure confidence, clarity, and control.

Swipe through to see the design breakdown in action.

05/15/2026

How do you reach the most digitally saturated generation in history? You give them something real to hold. Print is no longer a “traditional” medium. In 2026, it’s a differentiator.

It was a privilege to work with Carnegie Mellon’s School of Computer Science. We’re proud to help tell the story of their research, demonstrating a legacy of innovation that extends from Pittsburgh to every corner of the globe. It is truly a place where curiosity meets impact.

Camping Development
Print Design
Interior Branding





 
PrintIsntDead
TactileDesign

03/21/2026

“Hey, Bootstrap! We got chicken, donuts, and maybe some ice cream—what can you do with that?”

We started with a foundation of Southern charm and a heavy dose of sass, eventually landing on a name as sweet as tea, SugarBird Chicken & Donuts.

From there, we sprinkled in a modern twist, using familiar southern patterns and a bold color palette to bring the concept to life. The result is a brand that reimagines classic southern hospitality through a high-energy lens. SugarBird blends the soulful comfort of chicken and donuts with a bold, retro-pop aesthetic to create a vibrant social vibe.

SugarBird Chicken & Donuts Brand Strategy, Naming, & Visual Identity: Bootstrap Design Co.

02/12/2026

Now Open! .pgh named after the owners’ sons, this restaurant is a tribute to the next generation and the timeless traditions. When you dine with us, you’re part of the family story. Table 📸

02/08/2026

.pgh friends and family night. Congrats !

12/31/2025

The year can often feel like a blur when you’re in the thick of it, but it’s always rewarding to look back at the incredible moments, collaborations, and new projects that defined our 2025.

A sincere thank you to our clients, friends, and colleagues who made this year possible. We truly appreciate the opportunity to work with you.

See you in 2026!

09/23/2025

08/12/2025

We were thrilled to collaborate with on their brand refresh this summer. This iconic institution is a treasure trove of history, art, and design. Thank you for the privilege.

11/27/2024

Designing for community supported art is good for the soul. Thanks for trusting us with the 2025 season .