Angelica Ross Copywriting

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Pittsburgh, PA
Angelica Ross Copywriting

Providing you with daily copy for your online business. Tell your business story better, stop half-assing your marketing, connect with the right people.

Get ready for one gal's thoughts on the advertising industry, DIY projects, work, and life in general all served up with a healthy dose of sarcasm. I love sharing my stories and hearing other people's stories, so if you read something that hits home with you, let me know! Whether you're another blogger or a reader, say hi and stick around for a while.

07/31/2020

Let's talk about stories. Writing stories in particular.⁠⠀
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I believe that we are able to heal ourselves through stories. Being able to write about things or somehow creatively express yourself allows you to know yourself even more.⁠⠀
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Armed with a journal and your favorite pen, you can process whatever you happen to be going through. ⁠⠀
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Because it's just you and the page. There's no hiding, no running away.⁠⠀
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If you're someone with trust issues (hello, typical Scorpio here) the page is the only place you know you're safe... at first. Then, you can start opening up to others.⁠⠀
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Forming a relationship with yourself first is the best way to learn how to form relationships with others.⁠⠀
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It also is how you can learn to express your feelings and make a true connections.⁠⠀
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When you start to open up to others with that story, you'll find commonalities that lead to genuine feelings for another human.⁠⠀
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Story is what MAKES those deep solid connections.⁠⠀
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What are you waiting for? Grab a pen and get to writing!⁠

07/30/2020

Unpopular opinion: all copywriting is conversion copywriting.🔥🔥

If you write copy online to tell people about your business (and sell them on it)…. Congrats, you’re a conversion copywriter! 🤦🏻‍♀️

AKA a copywriter.

Because “copy” inherently sells something.

So, you want to write clear, compelling copy (that sells something)?

Have a plan and a goal for each thing you produce and share with the world.

Even if it’s just “to form a touchpoint and highlight my personality” in a specific post, that connection will lead to to trust and making your people feel valued.

Then, when you ask for the sale, it’ll be natural and people will be like “YES of course, take my money!”

See, all roads lead to conversions. So everything you post is copy….that sells. So all copywriting is conversion copywriting. Get it?

Good. Class dismissed. @ Pittsburgh, Pennsylvania

05/06/2020

When was the last time you stopped to smell the roses? OK SUPER CHEESY BUT LOOK HOW PRETTY. Not as cute as Jingle, obviously, but not bad.

05/04/2020

You can. You will. You must. (Sometimes said before walking into the kitchen for water and ending up with coffee instead. That pull is strong!) Regardless...today: you can, you will, and you must.

05/01/2020

Thank you for loaning ebooks so I could read this gem. If I like a book enough, I buy it. , welcome to the shelf! 📚 Have you read Untamed yet?

04/28/2020

I learned a new trick the other day. It's called "make a damn decision already."⁠⠀
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Totally new concept. Never heard of it. I'm pretty sure my headstone will read, "Idk, whatever you think."⁠⠀
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BUT THEN, I realized I wasn't drinking enough water...⁠⠀
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(funny, coffee doesn't count toward the daily water intake. It's water..just with things that want you to be happy in it. But whatever)⁠⠀
⁠⠀..so I decided I'd be the kind of person who drinks my daily allotment of water.⁠⠀
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Then, I started doing this for other things.⁠⠀
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I'm the kind of person who...⁠⠀
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🙋‍♀️moves my body once a day.⁠⠀
🙋‍♀️drinks water instead of making another cup of coffee until it's acceptable to crack into some wine.⁠⠀
🙋‍♀️walks Jingle even though it's cold and he's whining at me to go faster, mom, jeez.⁠⠀
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(It's mostly the annoying stuff that you know you *should* do, but somehow build it up to be a MOUNTAIN of energy to do it.)⁠⠀
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When you decide you're the kind of person who does this, full stop, you do it.⁠⠀
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CRAZYTOWN, I know!⁠⠀
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What kind of person are you being today?⁠⠀

04/13/2020

Bleeding Hearts — symbolize deep, unconditional love.
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I mean, so do donuts, but these don’t spike your blood sugar... 🤷‍♀️
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These are hands-down my favorite flower. We had them planted by the door at my childhood home and I legit wanted pierced ears so I could wear dangly earrings that look like these. Naturally, they were the first thing I planted at my house.
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Call me sentimental or maybe just a bleeding-heart😏😏😏
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Do you have a favorite? (I’m talking flower or donut here. I don’t judge!)

03/24/2020

Seems like it would be bad form to skip posting a Jingle picture on , even though he’s not *technically* a puppy. Only time he doesn’t look like he’s plotting something evil is when he’s snoozing.

03/21/2020

What makes you feel hopeful?

For me, it’s:
• Seeing the first flowers

• Spring walks with Jingle (full of warm sun, gusty wind, and Jingle whining at me to walk faster)

• That first hot cup of coffee for the day

03/17/2020

What are you missing by not sharing your business story (aka “marketing” yourself)?⁠⠀
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CONNECTIONS! People! Potential clients.⁠⠀
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Marketing raises awareness - people know you⁠⠀
Marketing raises reputation - people think you’re pretty sweet⁠⠀
Marketing raises curiosity - people want to know what you can do for them⁠⠀
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And of course, this isn’t just a one-way convo where you’re shouting at people about how awesome you are. It’s a conversation.⁠⠀
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You’re connecting on a real level so people are genuinely intrigued by you and what you do. This is true whether you’re a graphic designer or own a brewery. (Granted, what you can do for them is get them drunk, but there’s more than that!)⁠⠀
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When you get to know someone (really know them, like, as a real person), you feel invested in them and want to see them succeed⁠⠀
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(assuming you're a good, kind person)⁠⠀
⁠⠀..and the way to form relationships is to share your story.⁠⠀
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When I say "market yourself," what does it make you think of?⁠

03/16/2020

Ron Swanson would be living his best life right now.⁠⠀⁠⠀

Tell me I'm wrong.⁠⠀

03/05/2020

I believe in the power of words. When we connect with others through our stories, we learn about ourselves, we learn about others, and we can heal parts of ourselves.

(Yes, even parts we didn’t know needed to feel that relief of healing and connection.)

I run my business for this freedom.

(Freedom in the “free” sense of the word; I can do as I please.)

But also freedom to release pieces of me through my words. AND to give others their own freedom.
�When I work with clients to uncover their stories and use them to create a blog or social media posts, they get a piece of their freedom back.

It a) helps them heal and create the same connective power in their souls

And b) allows their business to flourish and create ripples in their community just as mine allows me to do.

Words connect. They heal. They bond.

Words are power.

Address

Pittsburgh, PA

Website

http://angelicaross.co/

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