The Motherhood Inc.

The Motherhood Inc. We build influence with purpose: Real stories. Real impact.
šŸ“² The most trusted influencer marketing agency since 2006

For more than a decade, The Motherhood has been creating meaningful opportunities to connect brands with key consumers through our network of smart, passionate and diverse influencers - in every niche, consumer segment and with a wide variety of editorial focus and expertise. Our smart, strategic, fresh campaigns drive engagement, increase sales, improve reputations, identify insights and generate

rich, searchable online content that lives on and sparks deep loyalty among consumers online. The Motherhood brings a wholly unique package to the table, backed by decades of combined global PR experience and the deep knowledge and understanding of influencer marketing. Influencer application to join the network: https://www.themotherhood.com/join-our-network/

06/17/2026

In today’s Team Thoughts: VP of client services Deanna discusses how influencer marketing should be an always-on, coordinated ecosystem. People want human-generated content, and that content feeds your brand to the AI algorithm to get discovered šŸ’”

People show up for content that adds value to their lives. And the creators who genuinely serve a community are what sep...
06/01/2026

People show up for content that adds value to their lives. And the creators who genuinely serve a community are what separates those who build lasting influence from those who simply accumulate followers.

When brands create the conditions for creators to bring their full selves to the work, that’s when the magic happens. It’s a strategic choice that serves creators, audiences and brands simultaneously.

Read more from Cooper Munroe’s latest Agency Council article. Link in bio/story!

05/27/2026

Welcome to our new content series! We don’t just follow the conversation, we’re starting it. And that happens every week around the table at our team meeting. Welcome to The Motherhood Team Thoughts!

Today we’re recognizing our fearless leader Cooper Munroe. Please join us in congratulating her, as she’s a recent grad of the 10,000 Small Businesses Program! šŸ‘šŸ†

05/14/2026

No two consumer (or buyer) journeys look alike. These days, the funnel has changed so rapidly that it has essentially ā€œmutatedā€ into a messy maze of touchpoints, especially in B2B.

Have you checked out the Marketing Mashup yet? Our CEO Cooper Munroe sat down with the great Jonathan Kersting to discuss the learnings at the latest session where they go over the ever-changing funnel. Watch the recap in our story and stay tuned for the next in person event!

Video care of the Pittsburgh Technology Council and TechVibe

Your people are your most powerful marketing channel āš”ļøAccording to Sprout Social’s 2026 social media content strategy r...
04/08/2026

Your people are your most powerful marketing channel āš”ļø

According to Sprout Social’s 2026 social media content strategy report, consumers want brands to prioritize human-generated content the most. šŸ¤

Your employees are posting with or without you. Our employee-generated content training service turns employees into credible storytellers, helping remove barriers, instill confidence and set parameters for online sharing, creating brand visibility and building your reputation.

Are you using your employees for content?

If you’re local to Pittsburgh, join us for these upcoming events! Links in stories  Marketing Mash Up: Diving into the w...
03/03/2026

If you’re local to Pittsburgh, join us for these upcoming events! Links in stories

Marketing Mash Up: Diving into the world of AI content creation followed by a new segment, ā€œGroup Therapyā€ to tackle your real-world marketing questions and dilemmas with the group.

& Present: Unfiltered Leadership: Strategy & Power Moves for Marketing Decision-Makers, a women’s history month panel. Tickets are selling fast!

It was a morning of coffee, connection and (self) care! ā˜•ļøšŸ’ŒThank you to all who came out to our creator coffee and a big...
02/10/2026

It was a morning of coffee, connection and (self) care! ā˜•ļøšŸ’Œ

Thank you to all who came out to our creator coffee and a big thanks to our speaker Brea Schmidt of & for her amazing presentation, ā€œSelf-Love is Self-Care: How to Stop Abandoning Yourself for the Algorithm.ā€

More events to come! If you’re a Pittsburgh creator and want to be on our email list, send us a DM

2025 was a year of transition and challenge, but also a year of impact. We’re proud to help shape the stories of these a...
12/22/2025

2025 was a year of transition and challenge, but also a year of impact. We’re proud to help shape the stories of these amazing brands and organizations, and we look forward to more good influence in 2026.

And a big thank you to our amazing influencer partners who helped bring these campaigns to life this year! Too many of you to tag ā¤ļø

Happy Holidays from your team at The Motherhood! šŸŽ‰

Welcome to the massive opportunity of Employee-Generated Content (EGC), and why Pittsburgh's tech companies need to pay ...
12/16/2025

Welcome to the massive opportunity of Employee-Generated Content (EGC), and why Pittsburgh's tech companies need to pay attention. Excited to be featured on Pittsburgh Technology Council

Welcome to the massive opportunity of Employee-Generated Content (EGC), and why Pittsburgh's tech companies need to pay attention.

12/10/2025

Yesterday we had the privilege of cooking breakfast for the families staying at The Ronald McDonald House! šŸ³šŸ„ž

The mission of The Ronald McDonald House Charities (RMHC) is to provide a way for families to stay close to their children receiving medical care.

It was an honor to be a part of their morning! Thanks for having us

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