Tape It Up Transfers

09/30/2024

We've delivered a lot of finished digitizations on Western Digital (WD) and SanDisk products. While most of them have been SanDisk thumb drives, meaning nothing will change for you; this is worth noting if you received a Western Digital drive and need support from them moving forward.

08/29/2024

It’s official: Tape It Up Is now a service division of C.J. Malm Productions!

Obviously, no ownership has changed hands, and everything is operationally the same. Please see our last post for more on how the business will benefit from these name changes.

08/17/2024

Another (boring, logistical) update from Tape It Up Reproductions founder, C.J. Malm:

This Monday marks 8 years since I first launched this page - marking my first foray into sole proprietorship. That is, the first time I took it seriously enough to register my business name, get a Tax ID and a business bank account... big people stuff like that 😊

At that time, Tape It Up was meant to be my entrepreneurial focus -- digitizing analog media and enhancing it for the best possible playback quality. In time, I was able to use the brand for some semi-pro audio production and marketing work, while helping my brother Cory Malm get started as a professional musician. That, along with my experience as a DJ and event host, led me to launch Party It Up Pittsburgh as an offshoot project, 5 years ago this month. And despite the pandemic stunting the project's growth in its infancy, Party It Up has rapidly become the most successful solo business venture that I've ever embarked on.

At the same time, Tape It Up is quickly being scaled down. It's become clear that most people don't need or want significant enhancements to their transferred media - and the touch-ups that took hours of manual labor in 2016 can now be done with AI filters and simple editing software. Not to mention, it's becoming more difficult and costly to maintain tape playback gear, which is no longer being manufactured; and the tapes themselves are rapidly deteriorating, wearing more heavily than ever on the aging machines. This makes the business lean more towards the "labor" aspect in the phrase, "labor of love."

I long contemplated a formal sunset of Tape It Up... but restoring these priceless home recordings remains a passion of mine, and many people still reach out to me as an individual that they can trust with their irreplaceable tapes, films, photos, etc.

So, I've made the following two decisions, which I'll be rolling out through the end of 2024:

1) "Tape It Up Reproductions," as a service, will be rebranded to "Tape It Up Transfers," effective immediately. Operations will continue much as they were described in my post from late 2023.

2) "Tape It Up Reproductions" will be retired as my 'fictitious name,' meaning that phrase will no longer represent the overarching business that represents what I offer as a media & entertainment professional. Both Tape It Up Transfers and Party It Up Pittsburgh will remain operative as "service divisions" of the new business -- whose name I will announce once I have it formalized. ( I think most of you will be VERY familiar with this new name! 😉 )
This process involves a lot of formalities for legal / tax / banking purposes ... so bear with me as I trudge through those ever-so-fun waters.

Thank you all, from the bottom of my heart, whether you've trusted me with your amazing projects ... been patient as I struggle with an exhausting work / life balance ... or just simply followed the page. Each of these is a level of support that I deeply appreciate.

Oh -- and don't worry. A new business name doesn't mean a new page to follow. Your notifications are safe from me ... THIS time! 😁

Send a message to learn more

12/29/2023

Here’s our founder talking about our New Year’s resolutions! (Though, point of clarification, we HAVE upgraded our film scanner to 1080p since this was recorded.) 😉

12/20/2023

Well, 2023 was a wild ride for Tape It Up!
We’d like to thank the select few clients who were able to wiggle their conversion projects into our VERY limited availability this year.
In addition to relocating our production facility to Hampton Township, we’ve taken this time to reflect on our performance over the last seven years, and what this new era of the business will look like.
As a husband and wife team, Tape It Up has always been intended as a “side hustle” in our spare time. But our son will be two in January, our second-born is due in April, and our mobile DJ business is expanding greater than we ever could’ve anticipated. Needless to say, our spare time isn’t what it was seven years ago. But we also acknowledge the value in preserving your priceless photos and recordings, especially for our local friends who are understandably nervous about mail-order companies.
So starting in 2024, we’ll begin offering all of our same services at a more realistic pace. We’ll only be taking in one order at a time, regardless of format, and will complete each one within our means before accepting further orders. (A waitlist will be generated to make sure we follow up on all inquiries.) For customers who need their projects completed by a hard deadline, we will offer a premium Rush Delivery service whenever feasible. And basic media repair, such as tape splicing, will continue to be made available at a fair rate.
Each of these adjustments will allow us to maintain a healthy work-life balance while still providing all of the same services at competitive prices.
Thank you to everyone who’s supported us since 2016, but especially this year during this important transition. We look forward to helping you Modernize Your Memories.

09/20/2023

We appreciate everyone's patience. Personal obligations & health issues delayed the full relaunch. Stay tuned for updates!

07/09/2023

How can a video be so nostalgic when it’s a week old and I’ve also never seen it?? 🤩

06/27/2023

Almost ready! MESSAGE US the details on your project and we'll formally get you on the waitlist. Orders start in a week or two!

06/08/2023

Confession time: Did you ever tape over something super important -- either accidentally or on purpose? 😳
We're putting the finishing touches on our conversion studio! Hope to test gear & start taking orders in a couple of weeks! 😄
Photo credit: 90s WWE

05/25/2023

We're getting closer to reopening! Just need to assemble some furniture and then we can start plugging in equipment. Stay tuned!