EMarketing Innovation

10/09/2020

Time, money, and energy are the finite resources that you need to distribute across your digital marketing strategically to get the most effective campaign. | http://emarketinginnovation.com/blog/use-your-digital-marketing-resources-wisely/

09/03/2020

It's important to reinvigorate your content because if you aren't genuinely passionate about sharing your expertise, others won't be inspired to pay attention or want to learn more. | http://emarketinginnovation.com/blog/is-your-content-becoming-redundant/

Is Your Content Becoming Redundant? September 3, 2020 Leave a comment That’s funny . . . I don’t remember being absent minded!? Meeting the demands of a consistent digital marketing campaign can lead content creators into becoming repetitive. This is especially true for trainers, consultants, an...

07/28/2020

If marketing automation is a high risk / high reward aspiration, why do a majority of companies feel that they will overcome past failures to finally achieve this holy grail? | http://emarketinginnovation.com/blog/is-marketing-automation-worth-the-effort-for-your-company/

06/18/2020

Rather than halting your marketing that has sales aspirations, it might be better to refocus on providing free value immediately that positions you for a sale in the future. | http://emarketinginnovation.com/blog/is-marketing-targeting-sales-now-or-sales-in-the-future/

05/19/2020

Digital marketing calls-to-action need to be shifted to appeal to audiences who are unexpectedly dealing with new problems and concerns than they had before the pandemic. | http://emarketinginnovation.com/blog/the-right-offer-during-the-covid-19-downturn/

04/07/2020

Effective communication requires discipline in stating needed information specific to your organization without regurgitating notices that are widely available or running on with unessential content. | http://emarketinginnovation.com/blog/over-communicate-in-a-crisis-with-purpose/

02/27/2020

Think critically as you consume digital marketing ideas and participate in social or online platforms that can set ignorance and inspiration on equal ground. | http://emarketinginnovation.com/blog/when-what-you-know-isnt-accurate/

Think critically as you consume digital marketing ideas and participate in a social or online platforms that can set ignorance and inspiration on equal ground.

02/13/2020

Simplifying complex sets of data is helpful to get digestible metrics. However, simplifying metrics often leads to oversimplifying the information which results in lazy and unproductive digital marketing decisions. | http://emarketinginnovation.com/blog/sometimes-simple-digital-marketing-analytics-are-too-simple/

Simplifying metrics often leads to oversimplifying the information which results in lazy and unproductive digital marketing decisions.

01/30/2020

It’s important to keep a list of your active digital marketing assets and review them periodically for content updates and administrative access. | http://emarketinginnovation.com/blog/review-your-digital-marketing-for-outdated-information/

It's important to keep a list of your active digital marketing assets and review them periodically for content updates and administrative access.

01/16/2020

Personal style can and should co-exist with professional communications to make them more authentic and engaging. | http://emarketinginnovation.com/blog/leverage-your-personal-style-for-improved-digital-marketing-content/

Personal style can and should co-exist with professional communications to make them more authentic and engaging.

01/02/2020

It's critical that digital marketers set a marketing priority hierarchy so that top producing activities aren't left undone. | http://emarketinginnovation.com/blog/set-your-digital-marketing-priorities/

It's critical that digital marketers set a marketing priority hierarchy so that top producing activities aren't left undone.

12/19/2019

It's not uncommon for digital marketers to find that digital marketing technology is really smart about delivering on its intended purpose, but applies its capabilities without any common sense. | http://emarketinginnovation.com/blog/digital-marketing-technology-might-be-smart-but-it-has-no-common-sense/

It's not uncommon for digital marketers to find that digital marketing technology is really smart about delivering on its untended purpose, but applies its capabilities without any common sense.