The 20 MSP Group

05/28/2026

Wrapped a huge week in Dallas talking AI, growth, M&A, and the future of the MSP industry. The conversations at ✨MSP SUMMIT✨ were everything we'd hoped for. A lot to think about after this one…

🔗 Read the recap for key takeaways from last week's event

👉 https://hubs.li/Q04jh0TH0

05/27/2026

Most MSP owners don't have a growth problem. They have a systems problem.

And until that changes, everything else stays the same.

Swipe through and see if any of this sounds familiar. If it does, it might be time to have a different conversation about where your MSP is headed.

See what your MSP could become with The 20.
https://hubs.li/Q04hVQvG0

05/26/2026

Built for those who refuse to stay the same. 🏆

That's not just a tagline — that's the entire vibe of VISION '26.

If you've been watching from the sidelines, this is your sign to get in the room.

More revenue. More margin. More control. More options.

August 18–21, 2026
https://hubs.li/Q04hVCkp0

05/25/2026

Honoring the brave heroes who made the ultimate sacrifice for our freedom. This Memorial Day, we remember and thank you.

05/22/2026

Most MSPs think growth starts with sales. We disagree.

Growth starts with trust.

That’s why we’ve spent years building a brand that creates inbound momentum across every part of the business: clients, talent, partners, and even acquisition opportunities

Our CMO, Crystal Conkle, recently joined ZINFI for a conversation on “Brand as Leverage: Marketing in the AI Era.”

The discussion covers:
• Why brand is becoming the biggest differentiator in the AI era
• How trust accelerates growth
• Why inbound resonance beats buying attention
• And how The 20 built a marketing engine that helped support 44 MSP acquisitions in just 3.5 years

One takeaway we strongly believe: “The best growth engines don’t push harder. They pull stronger.”

Great conversation for MSP leaders thinking beyond traditional lead gen.

Watch here:

This is "Brand as Leverage: Marketing in the AI Era" by ZINFI Technologies Inc. on Vimeo, the home for high quality videos and the people who love them.

05/21/2026

The 20 is a proud sponsor of RejectionCon '26.

This is the event that gives a stage to the conversations most conferences aren't bold enough to have. Fresh perspectives, honest takes, and ideas that deserve to be heard — all while giving back to the Rural Technology Fund and supporting tech education in underserved communities.

May 26–28. Virtual. Worth every minute.

See you there.

05/21/2026

Who's afraid of raising rates?

*99% of MSPs look nervously around, then slowly raise their hands*

Our latest blog confronts the issue head on, with a clear diagnosis + solution.⬇️

05/20/2026

One of the most exciting moments at SUMMIT is back.

At SUMMIT, we will once again be honoring the Excellence in Managed IT Awards — spotlighting the top MSPs across North America who are raising the bar for service, ex*****on, and client impact in their markets.

We will be recognizing standout providers who have demonstrated:

• Consistent client success
• Operational excellence
• Strong growth and service performance
• A commitment to innovation and world-class IT delivery

Being named an Excellence in Managed IT award winner means you are not just keeping up — you are setting the pace in your area.

Winners will be announced live at SUMMIT. We cannot wait to celebrate the MSPs who are leading the way.

05/20/2026

Featuring Cytracom, a proud MSP SUMMIT sponsor helping MSPs simplify the way they connect, secure, and communicate with clients.

From voice and networking to security and compliance, Cytracom brings it all together in one platform built exclusively for the MSP channel so you can deliver more value without adding more complexity.

Make sure to connect with the Cytracom team at SUMMIT.

05/19/2026

Shining a spotlight on Pax8, a proud sponsor and one of the most powerful platforms MSPs can have in their corner.

From cloud marketplace access to AI-driven enablement, Pax8 is helping MSPs evolve beyond just managing services and into delivering real business outcomes for their clients.

If you're not already in their ecosystem, it's worth the conversation.

05/18/2026

Shining a spotlight on ThreatLocker, Inc, a proud MSP SUMMIT sponsor and a zero trust security platform built specifically with MSPs in mind.

From application control and ringfencing to endpoint protection and network access, ThreatLocker helps MSPs stop threats before they start and deliver enterprise-grade security to clients of every size.

Make sure to connect with the ThreatLocker team at SUMMIT.