Cline Group / Scuba Diving Industry Magazine

Cline Group / Scuba Diving Industry Magazine Advertising, Marketing, Research, and Consulting in the Scuba Diving Industry. Publishers of Scuba Diving Industry® Magazine a magazine for Dive Professionals.
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Producers of Level Up, Marketing Minutes and From Behind The Counter video podcast series. Cline Group Advertising was founded in 1990 as an international advertising and marketing consultancy, with many areas of expertise. From high-technology to web-commerce to sports marketing, Cline Group provides value services with proven results. According to company president William Cline, ”Cline Group is

unique - we have had the pleasure and experience of working with a very diverse group of clients ranging from foreign governments to small start-ups. We are set apart as our entire focus is on producing work that generates business - not awards.”

Cline Group is highly respected in the specialty sports marketing arena - having produced a national traveling sports pavilion that exhibited at large outdoor events all over the nation. With tens of millions of exposures, in 50 markets, Cline Group’s event experience is substantial and impressive. Services offered by Cline Group include; consumer marketing and advertising design; strategic tourism planning; consumer and B2B research; events marketing; and internet strategic services including website design and management. Cline Group is fortunate to have been written about in THE WALL STREET JOURNAL, FORTUNE and ENTREPRENEUR magazines, plus numerous newspapers and specialty sports magazines.

Scuba’s Next Happy Hour? From Mocktails to Mask Straps by Cathryn Castle Garcia"Instead of beer flights and wine tasting...
06/15/2026

Scuba’s Next Happy Hour? From Mocktails to Mask Straps by Cathryn Castle Garcia
"Instead of beer flights and wine tastings, many are choosing kombucha bars, crafted mocktails, functional beverages, and alcohol-free social events."
https://online.flippingbook.com/view/35390053/16/

Marketing “Scuba Curious” to the “Sober Curious” Consumer by Cathryn Castle Garcia, Owner, ClearStoryCoach.com, The Azores Click here to read this article on our Flippingbook platform. FOR DECADES,…

Now is the Time to Make Time for Training by Jeff Cinciripino"Training can sometimes be an easy casualty when you are at...
06/15/2026

Now is the Time to Make Time for Training by Jeff Cinciripino
"Training can sometimes be an easy casualty when you are attempting to optimize your schedule. After all, it may be difficult to see the immediate value when you are pressed for time."
https://online.flippingbook.com/view/170534758/14/

Training Sharpens Staff & Improves Customer Service byJeff Cinciripino, JeffCinciripino.com, Former Owner of Scuba Shack, Rocky Hill, CT SMALL BUSINESSES ALWAYS SEEM strapped for time. There is…

Undiscovered Diving at Clearwater Paradise Resort, Guanaja, Honduras on Marketing Minute Scuba Show"We think (Guanaja) i...
06/13/2026

Undiscovered Diving at Clearwater Paradise Resort, Guanaja, Honduras on Marketing Minute Scuba Show
"We think (Guanaja) is a gem that has been undiscovered, and we have a 20 person, all-inclusive, boat-access-only resort, and the diving is spectacular."
https://www.youtube.com/watch?v=DCppfJRSfKc

In this episode of Marketing Minutes, we meet Laurie Smith from Cle...

Don’t Suffer from FOA (Fear of Accounting) by Jeff Cinciripino"I had a fear of accounting. I would pick up a book on acc...
06/13/2026

Don’t Suffer from FOA (Fear of Accounting) by Jeff Cinciripino
"I had a fear of accounting. I would pick up a book on accounting principles to try to overcome that fear only to get to page 2 and be completely lost. I was financially challenged with double-entry bookkeeping."
https://online.flippingbook.com/view/35390053/14/

Dive Shop Accounting 101: Review the Basics by Jeff Cinciripino, JeffCinciripino.com, Former Owner of Scuba Shack, Rocky Hill, CT Click here to read this article on our Flippingbook platform. I HAV…

Working with ‘Golden’ Divers by Margo Peyton"By catering to their evolving needs, dive shops, resorts, and operators can...
06/13/2026

Working with ‘Golden’ Divers by Margo Peyton
"By catering to their evolving needs, dive shops, resorts, and operators can foster lifelong participation, create multi-generational experiences, and ensure the industry's growth."
https://online.flippingbook.com/view/170534758/26/

Margo Continues Her Series: Working with Seniors by Margo Peyton, co-owner Kid’s Sea Camp, Columbia, SC Kids Sea Camps has certified over 8,000 youth as divers and offers travel programs for famili…

The Captain’s Real Job: Leadership, Not Just Navigation by William Cline"If extraordinary service is a system, not a per...
06/12/2026

The Captain’s Real Job: Leadership, Not Just Navigation by William Cline
"If extraordinary service is a system, not a personality trait, then the boat captain is the first and most visible expression of that system in action."
https://online.flippingbook.com/view/170534758/22/

Second in a 12-Part Series: Delivering Extraordinary Service William Cline, Publisher, Scuba Diving Industry Magazine and President, Cline Group IF EXTRAORDINARY SERVICE IS A SYSTEM, not a personal…

Why Documented Training Standards Matter in Dive Litigation by Al Hornsby"In such cases, the instructor’s or store’s his...
06/12/2026

Why Documented Training Standards Matter in Dive Litigation by Al Hornsby
"In such cases, the instructor’s or store’s historically established procedures likely may come under criticism, especially if they are inconsistent or vulnerable to challenge because of long-term inconsistency or poor quality."
https://online.flippingbook.com/view/35390053/12/

Four Ways to Avoid Litigation in Dive Training by Al Hornsby, owner, Al Hornsby Productions, SingaporeAl is regarded as one of the industry’s most experienced risk management litigation executives.…

Marketing Minutes by Scuba Diving Industry Magazine: Guest Sarah Jane Harlan, Clearly Cayman"We do pride ourselves on ou...
06/12/2026

Marketing Minutes by Scuba Diving Industry Magazine: Guest Sarah Jane Harlan, Clearly Cayman
"We do pride ourselves on our valet diving service. It really does take the hard work out of diving."
https://www.youtube.com/watch?v=X6C3vN98ztw

Luxury Valet Diving in the Cayman Islands | Clearly Cayman Resorts ...

The world’s leading scuba diving organization joins Jordan’s international blue economy platform in Aqaba through region...
06/11/2026

The world’s leading scuba diving organization joins Jordan’s international blue economy platform in Aqaba through regional programming, training initiatives, and industry engagement.

Amman, Jordan — 11 June 2026 —Aqaba Blue: Ocean Future in Action), Jordan’s international platform for the blue economy, has announced PADI as a Presenting Partner for its inaugural edition taking place in Aqaba from 9–12 September 2026. Through the partnership, Aqaba Blue: Ocean Future in Action will host PADI’s regional forum and regional awards program, alongside joint marketing initiatives and a series of PADI-led training activities during the event.

Aqaba Blue: Ocean Future in Action brings together international stakeholders across the marine, science and technology, tourism, water sports, and dive sectors under the umbrella of Jordan’s blue economy agenda.

The world’s leading scuba diving organization joins Jordan’s international blue economy platform in Aqaba through regional programming, training initiatives, and industry engagement. Amman, Jordan …

Understanding the Signals in Front of Us - William Cline"January has a way of forcing honesty. The calendar turns, the n...
06/11/2026

Understanding the Signals in Front of Us - William Cline
"January has a way of forcing honesty. The calendar turns, the noise quiets, and what remains is reality. For the dive industry, that moment matters."
https://online.flippingbook.com/view/421810635/4/

Cline Group’s 3 Year State of The Industry Study and a Look to 2026 William Cline, Publisher, Scuba Diving Industry Magazine and President, Cline Group January has a way of forcing honesty. T…

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