Scuba Diving Industry Magazine / Cline Group

10/20/2026

🕵️‍♀️ DEMA MEMBERS: There's only a few days left to cast your ballot for DEMA's Wave Makers Award. Please consider voting for our ad sales manager and podcast host, Britain Cline. Log into your DEMA member account to vote today.

The Wave Maker Award honors newer industry professionals who are em...

10/20/2026

🫂 Community-Based Programs In Dive Shops 🤿

Kayla McIntyre describes the importance of community outreach and partnership.

Want to learn more? Read below:
https://scubadivingindustry.com/expanding-the-pipeline-with-community-based-programs-by-kayla-mcintyre/

Entire communities remain largely untapped, not due to lack of interest, but lack of access, exposure, and clear entry points. by Kayla McIntyre, Dive Director, EECI/Entrepreneur Educational Center…

10/19/2026

🌊 Why Does DEMA Show Still Matter?

In 15 Days: Four days. Thousands of dive retailers, instructors, dive pros - training, gear & travel influencers. Opportunities you simply can't duplicate anywhere else in the industry.

William Cline, Publisher of Scuba Diving Industry Magazine, joins Steve Jamroz of Divers Alert Network (DAN) on DANCast to discuss why DEMA Show remains such an important event for dive businesses.

💬 "There's still no replacement for the DEMA Show."

It's not just about attendance numbers. It's about connecting with qualified buyers, strengthening business relationships, and bringing the dive industry together.

🤿 As DEMA celebrates its 50th anniversary in New Orleans, November 3–6, let's remember why this gathering continues to matter.

📍 Stop by and see us at Booth #126!

🎥 Watch the conversation and tell us: What makes DEMA Show valuable to your business?

Why is DEMA Show 2026 so important to the scuba diving industry? Wi...

10/19/2026

🤝 Using 'Octopush' to Bring Customers In 🐙

Gil Zeimer describes an up-and-coming underwater sport, and how dive shops can leverage it.

Want to learn more about Octopush? Read below:
https://scubadivingindustry.com/the-global-sport-of-octopush-can-help-you-add-more-customers-by-gil-zeimer/

It may be the world’s worst spectator sport, but it’s been growing in popularity for 70 years. by Gil Zeimer, ScubaStoryteller.com and Zeimer.com, San Rafael, CA. His first book, “Scuba Storyteller…

10/19/2026

🪸The Dangers of Underwater AI Photography And Conservation 🌍

Akex Brylske dives into the intricacies of AI generated photographs and the role they have in environmental awareness.

Want to learn more? Read below:
https://scubadivingindustry.com/balancing-ai-photography-and-conservation-in-diving-by-alex-brylske-ph-d/

How do we maintain trust when pictures themselves can no longer be trusted? by Alex Brylske, Ph.D., President, Ocean Education International Click here to read this article on our Flippingbook plat…

10/17/2026

🪸 DEMA's New CEO Listens and Looks Beyond 🤝

William Cline shares his insights and interview with the new DEMA ceo, Julie Anne Fabsik-Swarts.

Want to read more? Click below:
https://scubadivingindustry.com/demas-new-ceo-listens-and-looks-beyond-the-show-by-william-cline/

Julie is listening to our industry, and ready to help improve both the association and the show. William Cline, Publisher, Scuba Diving Industry Magazine and President, Cline Group Click here to re…

10/16/2026

🔥 When Fire Strikes, the Dive Community Comes Together! 🤿

What happens when a fire destroys your dive shop? For East Coast Divers, the answer was an incredible outpouring of support from the scuba diving community.

In this episode of Marketing Minutes, William and Britain Cline of Scuba Diving Industry Magazine sit down with Nicholas Fazah, Managing Partner of East Coast Divers, to share a powerful story of perseverance, resilience, and community.

After a devastating fire burned down their physical dive shop, fellow divers, customers, and supporters stepped up with donations to help keep the business going.

💙 It's an inspiring reminder that the scuba diving industry is more than just a business. It's a community that looks after its own.
🎥 Watch the episode here: https://www.youtube.com/watch?v=lnRjif47kVc
🌐 Learn more: https://ecdivers.com/
🤿 Subscribe FREE to Scuba Diving Industry Magazine: https://scubadivingindustry.com/subscribe-for-free/

East Coast Divers' inspiring story of perseverance and community. I...

10/16/2026

🤿 Are dive shops missing out on untapped merchandise opportunities?

Dive retail is about more than selling equipment. It's also about creating a lifestyle, building a recognizable brand, and offering products customers want to wear and use long after their dive.

On this episode of Marketing Minutes by Scuba Diving Industry Magazine, hosts William and Britain Cline welcome Benji Hassell, Co-owner of Fliptide Provisions, to discuss the opportunities dive retailers may be overlooking.

🌊 Discover how lifestyle merchandise can strengthen your dive shop's brand.
👕 Learn why product quality matters when selecting merchandise.
📦 Explore smarter inventory and stocking strategies to maximize sales while minimizing excess inventory.

Whether you own a dive shop, manage a retail operation, or want to expand your merchandise offerings, this conversation offers valuable insights into an often-overlooked revenue opportunity.

🎥 Watch the episode: https://www.youtube.com/watch?v=wxfIjexzgcw
🔗 Subscribe FREE: https://scubadivingindustry.com/subscribe-for-free/

Fliptide and Benji's critical marketing insights. In this episode o...

10/16/2026

Meet the 2026 Wave Makers Award Nominees!

Two emerging professionals. Two inspiring contributions to the diving industry. Now it's your turn to vote!

DEMA's Wave Makers Award recognizes professionals with five years or less of industry experience who are already making a meaningful impact.

Meet the 2026 nominees:

🎙️ Britain Cline
Cline Group Advertising | Scuba Diving Industry Magazine
Connecting dive businesses, amplifying industry voices, and sharing knowledge through media, podcasts, and industry outreach. 🤿 Ashley Hudson
Conch Republic Divers
Strengthening the diving community through mentorship, exceptional customer experiences, and a commitment to ocean conservation.

Your vote helps recognize the next generation of diving industry leaders.

Review their stories and videos, then cast your vote!

🗓 Voting closes October 26, 2026.

▶ MEET THE NOMINEES & VOTE

Meet the 2026 Wave Makers Award Nominees!Two emerging professionals. Two inspiring contributions to the diving industry. Now it’s your turn to vote!DEMA’s Wave Makers Award recognizes p…

10/15/2026

👀DEMA Members 👀
🌊🏆 VOTE FOR BRIT!

Our own Britain Cline is a finalist for the 2026 DEMA Wave Makers Award! Please consider voting for Brit!

The Wave Makers Award recognizes emerging professionals who are making meaningful contributions to the recreational diving industry.

Through his work connecting dive businesses, industry professionals, and marketing opportunities, Britain continues to contribute to the growth and visibility of our industry.

We are proud of his recognition and encourage our fellow DEMA members to support him!

🗳️ Voting is open now through October 26, 2026.

DEMA members can cast their votes by logging in to their Member Dashboard at https://www.dema.org.

🎥 Watch Britain's video:
https://www.youtube.com/watch?v=-X6QRx44d4I

Congratulations, Brit!