04/01/2026
I tell my team all the time: I don’t want us to be a vendor. Law firms have enough vendors. They have people who send them a bill and a spreadsheet of keywords once a month.
I want us to be partners. And I know that sounds like a buzzword, so let me tell you what that actually looked like for us recently.
We’re working with a client right now who is obsessed with a very specific niche. He’s so passionate about helping families in this niche that he actually wrote a book on the topic.
Now, a standard SEO agency would probably just take that book, find some keywords, and post a few blogs. But we got into the weeds with him. We actually helped him copyedit the book. We sat down and turned his chapters into video scripts so his team could start filming high-level content that actually captures his voice.
But here’s the part I’m most proud of. Our content team reached out, with permission, of course, and interviewed one of his actual clients.
Why? Because if we’re going to write content that resonates with these families, we need to understand what they’re actually going through. We wanted to hear about the trials, the stress, and the challenges they face.
We’re researching this niche every single day. We want our client to feel 100% confident that when people see his marketing and read his content, they’re understanding his vision.
The goal isn't just 'growth' in the abstract. The goal is getting him more of these specific cases so he can help more of these families. That’s the difference between a vendor who manages a project and a partner who shares your mission.
If that’s the kind of energy you want behind your firm... we should probably talk. I’m Alex, and this is how we do things at We Do Web.
