Hot Dish Advertising

Hot Dish Advertising The leading, full-service FranFocused™ and BrandFocused advertising and marketing agency. No matter what the world brings our way.

Bringing strategy, digital and creative expertise to 500+ franchise and consumer brands for 24+ years. We are a full-service advertising agency that can do anything your brand needs to stand out in the crowd. There is a lot of competition out there and to be heard above the din, you need an agency partner that can strategically peel back the layers of white noise and directly engage both the consumer and your franchise prospects.

09/04/2026

Today we're celebrating Riley Rassman's fourth anniversary at Hot Dish!

As AE, Riley brings curiosity, strategic thinking and a genuine passion for helping clients succeed. She's always looking for ways to add value, asking thoughtful questions and finding solutions that move projects, partnerships and brands forward.

Just as importantly, Riley is the kind of teammate everyone loves working with. She's collaborative, positive and always ready to jump in. And somehow, she always has the best manicure in the office.

Riley, thank you for four years of partnership, positivity and the impact you've made across Hot Dish. We're lucky to have you.

08/25/2026

A franchise development website has one job: turn interest into action.

That takes more than great design.

It takes clear storytelling. Intuitive navigation. Mobile-first thinking. And a user experience built to guide qualified candidates through every step of the decision journey.

That's exactly what we set out to create with the new A&W Restaurants, Inc. franchise development website.

Built for conversion. Designed for growth. Ready to help the A&W team attract and engage the next generation of franchise owners.

Take a look at the new site and let us know what you think: https://awfranchising.com/

08/19/2026

Two years in, Abigail Mitchell has become a trusted partner to our clients and an invaluable member of our client services team.

Abigail is known for asking the right questions, bringing thoughtful solutions and helping clients move forward with confidence. Her ability to build lasting relationships, keep things in perspective and make everyone around her feel supported is just as valuable as the expertise she brings to the table. And while she takes the work seriously, she never misses an opportunity to bring a little humor to the day.

Abigail, thank you for two years of leadership, dedication and the positive impact you've made on our clients, our team and our culture. We're lucky to have you on the Hot Dish team.

08/14/2026

When someone says "franchise," what's the first brand that comes to mind?

For most people, it's a restaurant.

But restaurants are just one piece of the franchise world. More than 300 industries use the franchise model.

Why does that matter?

Because whether you're marketing HVAC, pet care, home services, fitness or fast casual, the challenge is the same:

Build one brand. Support hundreds of local markets. Keep everyone aligned.

The category changes. The franchise challenge doesn't.

Which franchise category do you feel is the most overlooked?

07/31/2026

Franchising is bigger than most people realize.

With more than 845,000 franchise establishments projected in 2026, franchised businesses make up roughly 10% of all U.S. employer business establishments.

From restaurants and fitness to childcare, healthcare, home services and hospitality, franchising plays a major role in driving entrepreneurship, local jobs and economic growth across the country.

It’s not just a business model.

It’s a massive growth engine hiding in plain sight.

Save this for your next “franchising is niche” conversation.

07/24/2026

Some creative leaders make the work look better. Michelle Rollins makes the thinking behind the work better, too.

For the last six years, Michelle has helped push Hot Dish forward with bold ideas, sharp strategy and a constant drive to level up both the creative and the team behind it.

As Executive Creative Director, she challenges people to think bigger, connect strategy with storytelling and never settle for “good enough.” Whether she’s leading positioning work, shaping campaigns or helping clients see what’s possible, Michelle brings the kind of creative leadership that makes everyone around her stronger.

Michelle, thank you for six years of fearless creativity, smart leadership and pushing us all to do better work together.

Anyone can capture a moment. Strategy is what turns it into a story. Our team was recently on set bringing One You Love ...
07/22/2026

Anyone can capture a moment. Strategy is what turns it into a story.

Our team was recently on set bringing One You Love Homecare's consumer campaign to life. But what you're seeing here is the result of strategy, scripting, storyboarding and production planning focused on one goal: capturing authentic moments that families can see themselves in.

Every scene was intentionally designed to tell a bigger story about aging at home with dignity, connection and confidence. Every shot needed to work across a full library of campaign assets, from a brand film to social content and OTT.

Great production isn't just about getting beautiful footage. It's about making sure every frame delivers the strategy behind it.

What an incredible shoot day. We can't wait to share what we created together.

04/24/2026

Up to 80% of lead generation impact comes down to creative quality.​

Not targeting.​
Not budget.​
Not bid strategy.​

Creative.​

Industry data continues to show that in digital and social advertising, creative is the primary performance driver.​

But strong creative is not decoration for a campaign. It is the mechanism that makes the strategy work.​

Strong creative clarifies the brand promise, connects with the local audience and turns attention into action.​

​Is your creative built to deliver the strategy?​

Save this for your next campaign review.​

We’re growing the team at Hot Dish. Please welcome Sydney Kerr, our new Account Executive. Based in Raleigh, NC, Sydney...
04/03/2026

We’re growing the team at Hot Dish.

Please welcome Sydney Kerr, our new Account Executive.

Based in Raleigh, NC, Sydney brings over four years of client services experience along with a background working within a franchise system. She’ll serve as a day-to-day partner to our clients, leading communication, driving ex*****on and keeping work aligned from strategy through delivery.

Excited to have you on the team, Sydney.

Address

3500 Vicksburg Lane North Suite 400/361
Plymouth, MN
55447

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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