Tango Group

02/05/2014

Great info for SMBs on creating and publishing content from Local Market Launch.

For SMBs creating content, sometimes knowing what to create is the easy part. It’s the where, when and how much to publish that trips them up. In part two of a three-part CrowdCheck, Local Market Launch's Gideon Rubin explains the importance of knowing how much content to create, how often to…

01/17/2014

Survey by The Sloan Consortium and Babson: 7.1 Million Students Learning Online .

After a swift surge, online enrollment growth has slightly slipped. Emphasis on the "slightly," however, because...

01/02/2014

A look at SMBs' 2014 Marketing Priorities from MarketingProfs. What are your 2014 Marketing Priorities?

Marketing Strategy - More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing websites/online stores) is their top marketing priority for 2014, according to a recent ...

12/23/2013

This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions ev...

12/10/2013

Insights from BIA/Kelsey's Leading in Local Conference.

Local Media Watch provides the latest news, events and updates happening in the local media space.

11/12/2013

Are You Ignoring These 4 Digital Marketing Trends? http://yfsentrepreneur.com/2013/11/12/4-digital-marketing-trends/ via

10/17/2013

Public relations or content marketing? Wrong question.

PR pros build relationships and content marketers tell stories, but marketing magic happens when the two become one.

09/19/2013

Why your startup needs to focus on PR: the Marissa Mayer example http://ventureburn.com/2013/09/why-your-startup-needs-to-focus-on-pr-the-marissa-mayer-example/

Ask every startup founder how much time and money they spend on public relations, and the usual answer is “Nothing.” With a limited amount of both

09/09/2013

Heading to Austin this week for BIA/Kelsey's Leading in Local.

http://www.biakelsey.com/LeadinginLocalAustin/

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08/06/2013

In BIA/Kelsey's latest Local Commerce Monitor study, 40% of SMBs surveyed said they now accept payment via mobile credit card readers. Another 16% plan to add the capability in the next 12 months. See more visual highlights from the study in the infographic http://www.biakelsey.com/infographics/

BIA/Kelsey is committed to providing access to relevant expertise (our own and that of other respected experts) and key industry decision makers. We encourage an interchange of ideas and information through a range of in-person and online events.

07/10/2013

Your Social Media Marketing Initiatives Must Start With Strategy. http://www.mpdailyfix.com/your-social-media-marketing-initiatives-must-start-with-strategy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MarketingProfsDailyFix+%28Marketing+Profs+Daily+Fix%29

Most companies jump right into social media marketing without having a clear focus in mind. Here are a few reasons why companies need to develop a strategy before they start in social media.

07/04/2013

Wishing everyone a happy and safe 4th!