Strategy Zoo

09/03/2026

𝗖𝗼𝗺𝗽𝗲𝘁𝗲 𝗪𝗶𝘁𝗵 𝗕𝗶𝗴𝗴𝗲𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗢𝘂𝘁𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗧𝗵𝗲𝗺
A bigger competitor moves into your market, spends more in a month than you spend in a year, and suddenly every conversation with a customer turns into a price conversation. The honest answer is that you cannot compete with bigger companies on budget, and you do not need to. What a local service business in […]
https://strategyzoo.com/compete-with-bigger-companies/
- The Strategy Zoo Team

09/03/2026

Second Lead Engine Dinner is Saturday, September 26 at The Yellowstone in Old Town Pocatello.

Worth being plain about what a seat gets you, because "business dinner" could mean almost anything.

You get dinner and 2 drinks in a private room with 35 other owners from around here. You get the Lead Engine taught live. Then a real business goes from a messy pile of ideas to a working marketing plan, built in front of you, and you rough out your own before you leave the table.

You bring one real problem. That is the only prep.

Comment DINNER and we will send you the details.

Join Strategy Zoo’s Lead Engine Dinner 2026 in Pocatello for dinner, practical AI strategy, live implementation, and a 30-day action plan.

09/02/2026

Posting more was never going to fix it.

I watch owners add a second posting day, then a third, while the messages that came in last Tuesday are still sitting there unanswered. The content is doing its job. Something has to be waiting to catch what it brings in, and usually nothing is.

If you only have room to fix one thing this month, fix the catching.

How long does it actually take you to reply to a new lead right now? Time it once. That number is the ceiling on everything else you do.

09/01/2026

𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝘀: 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗢𝗻𝗲 𝗦𝘁𝗲𝗽 𝗧𝗵𝗮𝘁 𝗞𝗲𝗲𝗽𝘀 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴
Inconsistent leads usually trace back to one step that keeps moving, not to your whole marketing being broken. Find that step before you spend another dollar on top of it. Here is the shape of it, and it is the version I get asked about most around Pocatello. March was good. April was quiet. May […]
https://strategyzoo.com/inconsistent-leads/
- The Strategy Zoo Team

08/28/2026

A client wrote me this: "Morgan McKell is fantastic. He has helped me a ton. I have 5Xed my business this year."

I did not 5X his business. He did. My part came earlier and it was less glamorous: getting clear on which moves mattered and in what order, so he could stop guessing.

That is his number, about his business. What I can tell you from my side of the table is that the guessing is usually the expensive part.

If you want the way I think about finding that order, comment CLARITY and I will send you the breakdown.

08/27/2026

𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻’𝘁 𝗦𝗲𝗲 𝗙𝗿𝗼𝗺 𝘁𝗵𝗲 𝗜𝗻𝘀𝗶𝗱𝗲
Brand messaging goes fuzzy from the inside. You’ve said what you do so many times that the words stopped meaning anything, and you can’t hear it anymore. So yes, a marketing consultant can help improve your brand messaging, and it has almost nothing to do with being a better writer. The value is that someone […]
https://strategyzoo.com/improve-brand-messaging/
- The Strategy Zoo Team

08/27/2026

Here is a test you can run in 5 minutes.

Open ChatGPT and ask it to recommend a business like yours in your town. Then read what it says back to you.

If your name is not in that answer, that is a visibility problem your ad budget cannot solve. These systems have to be able to read your business before they will name it, and almost nobody in East Idaho is working on that part yet.

I put together a checklist that walks through exactly what they look for when they decide who to name. It is the same one I run before I touch anything else on visibility.

Comment AUDIT and I will send it over.

What did it say when you asked? I am curious how many of you already show up.

08/25/2026

Before we let a client spend a dollar on ads, we ask one question: when the lead comes in, where does it land?

Not on paper. In real life. Who sees it, how fast, and what happens on day 2 when nobody has replied yet. Most of the audits we run find the leak right there, between the click and the first conversation. The campaign was fine. There was nothing solid underneath it.

Website, Google listing, CRM, follow-up. Boring infrastructure, built once, catching leads while you are out on a job.

Time how long your business took to respond to its last new lead. That number is worth knowing.

08/24/2026

𝗧𝘂𝗿𝗻 𝗟𝗲𝗮𝗱𝘀 𝗜𝗻𝘁𝗼 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿𝘀 𝗞𝗲𝗲𝗽 𝗚𝗼𝗶𝗻𝗴 𝗤𝘂𝗶𝗲𝘁
If the phone rings and your calendar still has holes in it, the thing to look at is usually not the lead itself but the two days that come after it. Somebody fills out your form on a Tuesday afternoon while you are on a roof in Chubbuck, you see it that night, and you […]
https://strategyzoo.com/turn-leads-into-customers/
- The Strategy Zoo Team