The Plaid Group

The Plaid Group Weaving branding, marketing and communication to find your brand identity and tell a story worth remembering. Deliver a story worth remembering.

At The Plaid Group our goal is to help your business define a brand identity and weave together elements of branding, marketing and communication to deliver a grand message that is meaningful, distinct and impactful. Whether looking for brand positioning, engaging website copy, promotional support or a public relations strategy, the team at The Plaid Group will help you tell your story to the world.

05/23/2021

Jocelyn Sheppard hasn’t always been a lavender and honey farmer. For more than a decade, she was the founding partner of a consulting firm that did market research, business planning and grant writing for tech startups and nonprofits. But something came up at work that pulled her into a completely...

We are thrilled to have worked with La Buona Vita Owner and Chef Terry Rempert as well as the design team at We Cre8 Des...
01/18/2017

We are thrilled to have worked with La Buona Vita Owner and Chef Terry Rempert as well as the design team at We Cre8 Design on the relaunch of www.labuonavita.com. Congratulations and best wishes for a fabulous grand reopening weekend!

La Buona Vita Italian restaurant in La Grange features Italian cuisine made with care using the finest and freshest ingredients available. Reserve your table today!

"...sites that don't have functional mobile versions will likely lose out, and turn up farther down in search results. W...
11/16/2016

"...sites that don't have functional mobile versions will likely lose out, and turn up farther down in search results. With this move, Google's message is very clear: The time to adapt to mobile is now."

But it's mostly good news.

Great tips from PR News on the value of blogging to stay relevant:"The blogosphere is more than a virtual Wild West; con...
04/22/2016

Great tips from PR News on the value of blogging to stay relevant:

"The blogosphere is more than a virtual Wild West; consider it an important tactic in your overall communications strategy."

Strong blog content is the “gift that keeps on giving.” Every post you publish boosts organic search engine relevance, thus keeping your brand top of mind and at the top of online searches. It’s also a highly effective way to stay engaged with your readers, building an atmosphere of long-term trust…

"1. Pitching a Restaurant Business: Finding Its Voice. Defining an individual voice, or brand story, is a central part o...
04/05/2016

"1. Pitching a Restaurant Business: Finding Its Voice.
Defining an individual voice, or brand story, is a central part of the strategy as it also determines the target audience and outreach method..."

Restaurants have always benefitted from the unofficial and unmeasurable—yet wildly successful—marketing technique of word of mouth, and they continue to do so, but online. Food blogs, Instagram accounts and Twitter feeds are fast replacing friends and family as the source of recommendations and insp…

Honored to be in Las Vegas celebrating 90 years of service to independent grocers, their families and communities with o...
03/02/2016

Honored to be in Las Vegas celebrating 90 years of service to independent grocers, their families and communities with our client, IGA.

Congratulations to our amazing client, Ivory Coast Mothers and Children, on the launch of their CaringCrowd campaign! Le...
02/25/2016

Congratulations to our amazing client, Ivory Coast Mothers and Children, on the launch of their CaringCrowd campaign!

Learn how you can help provide 1,600 children with access to 28 new sinks and sanitation supplies in the Ivory Coast: http://www.caringcrowd.org/handwashing-classrooms-disease-prevention

Let's contribute to health! Check out the project Handwashing in the Classrooms for Disease Prevention on CARINGCROWD.

Thank you to the wonderful team at We Cre8 Design for bringing our story to life and creating our signature plaid logo!
02/24/2016

Thank you to the wonderful team at We Cre8 Design for bringing our story to life and creating our signature plaid logo!

Introducing the new logo design for The Plaid Group (Copywriting)!

The Plaid Group officially launched! We're excited to help our current clients in the following industries tell their st...
02/24/2016

The Plaid Group officially launched! We're excited to help our current clients in the following industries tell their story: grocery/retail, restaurant, non-profit, and healthcare.

We know there's a story in you too. www.theplaidgroup.com

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Porter, IN

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