The Passive Rebel

The Passive Rebel Disruptive branding. Strategic design. We help you bring your brand to life in the most authentic and magnetic way. Ready to stop traffic and turn heads?

there’s a tiny piece of your brain that decides — in about 3/10ths of a second — whether your content lives or dies.The ...
03/13/2026

there’s a tiny piece of your brain that decides — in about 3/10ths of a second — whether your content lives or dies.

The technical term is called the Reticular Activating System

But we just call it your brain’s Bouncer

The Bouncer decided who gets in the discotec we call your brain

He decides who gets your attention

And unless you know how to sweet talk the bouncer and get him to put you on your ideal clients VIP list, well, you ain’t gettin in da klerb

Our brain processes 11 million bits of information every single second.

Your conscious mind can only handle about 40 of them.

The rest just gets filtered out before you even knew they existed.

The bouncer’s job is to decide what makes the cut.

And… it ain’t much.

Only 4 things get through the door:
→ survival threats
→ novelty (what’s new, unexpected, different)
→ personal relevance (aka, “this is literally me”)
→ emotion (anything that makes you feel something)

that’s it. Everything else gets turned away at the door.

So when you feel like everything needs to be polished…

Polished = expected = deleted.

When you to speak to a broad audience?

broad = relevant to no one = invisible.

Our goal with content, of any style, is to first disrupt the pattern, break through, and knock loud enough that we get The Bouncer’s attention.

Because when we get his attention, we get in the club.

Inside Anti-Social, our new business accelerator, we have an entire section dedicated to The Bouncer, and wrote a Playbook on How to Win in the Attention Economy.

Join us and learn how to create a low-ticket offer so good, the Bouncer lets you in.

You can save 25% using CODE VIP25 valid through 3/15.

Comment “314” and I’ll send you the link

I’m just gonna say it.When I used to get emails from people saying “I made $100k in 90 days,” I’d read them and think:“C...
03/12/2026

I’m just gonna say it.

When I used to get emails from people saying “I made $100k in 90 days,” I’d read them and think:

“Cool. Good for you 🙄. That is genuinely amazing, and also 🖕… that’ll never be me.”

Because those people were different. 

Smarter, more confident, better at tech, had a bigger audience, got lucky, had something everything I didn’t.

Except not really.

And then after a little “fck around and find out”,  I became one of those people. 

And now it’s your turn.

Anti-Social is the exact step-by-step system I used to go from $0 to $100k in 93 days — with 8 Instagram followers, no viral moment, and no fancy agency.

You’re going to take the skills you already have, wrap them in a micro-problem solving offer that strangers would pay to solve this week, build a minimum-viable funnel around it, turn on some Lazy Meta Ads, and let the market tell you — in real time — what’s worth building next.

By the end, you’ll have a live system that can generate daily leads.

❌ Not likes. ❌ Not saves. ✅Leads.

I waited a year to bring Anti-Social to life because I wanted to make sure it worked, and was consistent.

And well, it is, and you can officially become Anti-Social and see for yourself.

Comment “314” and I’ll send you the link. 

Use coupon code VIP25 and save 25% at checkout (through 3/15)..

and if you were on the waitlist.. check your email love. We’ve got a little extra for you

I’m just gonna say it.When I used to get emails from people saying “I made $100k in 90 days,” I’d read them and think:“C...
03/12/2026

I’m just gonna say it.

When I used to get emails from people saying “I made $100k in 90 days,” I’d read them and think:

“Cool. Good for you 🙄. That is genuinely amazing, and also 🖕… that’ll never be me.”

Because those people were different. 

Smarter, more confident, better at tech, had a bigger audience, got lucky, had something everything I didn’t.

Except not really.

And then after a little “fck around and find out”,  I became one of those people. 

And now it’s your turn.

Anti-Social is the exact step-by-step system I used to go from $0 to $100k in 93 days — with 8 Instagram followers, no viral moment, and no fancy agency.

You’re going to take the skills you already have, wrap them in a micro-problem solving offer that strangers would pay to solve this week, build a minimum-viable funnel around it, turn on some Lazy Meta Ads, and let the market tell you — in real time — what’s worth building next.

By the end, you’ll have a live system that can generate daily leads.

❌ Not likes. ❌ Not saves. ✅Leads.

I waited a year to bring Anti-Social to life because I wanted to make sure it worked, and was consistent.

And well, it is, and you can officially become Anti-Social and see for yourself.

Comment “314” and I’ll send you the link. 

Use coupon code VIP25 and save 25% at checkout (through 3/15)..

and if you were on the waitlist.. check your email love. We’ve got a little extra for you
💰

Our launch of Anti-Social happens this week, and for once I’m also being very anti-social about the whole thing…which is...
03/10/2026

Our launch of Anti-Social happens this week, and for once I’m also being very anti-social about the whole thing…

which is... new.

Rather than strangling the outcome, I’ve decided to apply the Law of Detachment as our launch strategy, and here’s why

First, having goals during a launch is a good thing, but when that goal becomes the only metric you care about you, you end up blocking the very thing you set out to achieve

By detaching yourself from any set outcome, knowing that you’ve done all the you could and you built something you truly believe in, well, then you shall be delivered exactly what was meant to be.

Data and information is often more lucrative than any financial outcome, because with info comes options.

This is something I talk about throughout Anti-Social™ and so it felt rather fitting to be a bit anti-social during our launch of the namesake, letting “what will be, be”.

Anti-Social™ is something I”m genuinely proud of.

Something true.

Something that came from real experience, not from guessing and hoping for the best.

The build part is done.

And somewhere in accepting that, I found something quieter that I’m going to carry into our launch.

Trust.

The work and the worth are two separate things.

No sales figure changes that.

Comment 314 to get the link and let’s build your Anti-Social System.

Oh, and if you want to read the full article I wrote on this strategy, comment “Substack” and I’ll send you the link.
#ᴍᴀᴋᴇᴍᴏɴᴇʏᴏɴʟɪɴᴇ

We just had our biggest gross sales month ever in JanuaryWe also hit some other non-financial milestones like 10k on our...
02/02/2026

We just had our biggest gross sales month ever in January

We also hit some other non-financial milestones like 10k on our email list and 40k on IG

And because I know you’re wondering, we were just 1 Benjamin shy of 90K in gross sales 🤯

And no, this isn’t what we took home, not by a long shot, but tbh, that wasn’t our goal

You’re probably thinking, huh?

Profitability isn’t the goal?

It is, of course, and we were profitable, but there are steps you need to take, systems that need to be built & implemented in order for the machine to be well oiled

And this past month proved that the system we’ve been working on, works

Put it this way, I’ve been sicker than a dog for a week, only posted on Instagram 1 time in Jan, and still grew my follower count, my email list, and had a profitable month.

I literally, for the first time, truly became Anti-Social…and still made money, still grew my community, and still had time left for life

And if you’re wondering what does being Anti-Social™ look like, well, it’s simple:

👉 Solving a very specific problem
👉 In a very specific way
👉 And getting that solution in front of the right people
👉 Using a Lazy Funnel and my Lazy Ads method

This ^^^ is the thing people ask me about the most, so this month, I’m sitting down to build out and record each step in the process, so that I can show you exactly what I do, how I do it, so that you can do it too.

No gatekeeping. No over-stuffed, over-edited course that you won’t finish.

Just you + me, and my entire process that took me from $0-$100k in 93 days.

Those first 93 days were messy, but over the past 7 months I have continuously worked on refining this system so that I could make it as simple as possible for you to implement.

If you’re excited about learning how to build a daily lead generation system for yourself, comment “2026” and get on the Anti-Social™ waitlist… we launch in March.

If you’re running an online business, but struggling with a brand that feels like you’re wearing someone else’s clothes,...
01/14/2026

If you’re running an online business, but struggling with a brand that feels like you’re wearing someone else’s clothes, the anti-branding workshop will strip you naked and redress you in the best fit, made just for you.

5600+ students have taken the workshop and the feedback has been amazing.

So, if you’re sitting there thinking “is this actually different or is it just hype?... it’s a fair question.

Anti-Branding is not about skipping branding

It’s about skipping the bullsh*t

The Anti-Branding Workshop does something most courses don’t:
→  it gives you the actual mechanics of what makes brands work.

Not theory. 

Not 54 modules you’ll never finish.

Instead, you get the real strategy behind why some brands become unforgettable while others fade into the background.

I’m sharing my atmosphere strategy that creates instant connection. 

The hook structure that interrupts patterns. 

The messaging approach that makes people feel seen.

The internet can’t shut up about this workshop. 

Inside you’ll discover: 
✓ Why atmosphere beats aesthetics every time 
✓ The visual psychology that forces attention 
✓ How to find and own your rebellious edge 
✓ The framework you can implement in one weekend

Grab it today and see what all the buzz is about. 

Comment ANTI and I’ll send you the link
                   

Building an online business is hard enough, but as an introvert living her 3rd life, well, let’s just say that it’s extr...
12/30/2025

Building an online business is hard enough, but as an introvert living her 3rd life, well, let’s just say that it’s extra spesh

2025 started off feeling impossible

Halfway through it started to feel insane

But 2 women came to the rescue and quickly helped me stabilize and scale

They helped me build this business and prove, not only to ourselves, but to all of you, that when you get good people together, magic happens

Audriana is my rock. She’s more introverted and talented than I am. She’s pure heart, spiritual, and deep. She gets the details, avoids the spotlight, and challenges the way I think. She makes sure that we never lose our edge. I am endlessly grateful for her sharing her talents with us, and I’m excited about what 2026 has in store for both of us. Thank you Audri for always being there, and sharing your gifts. I am one lucky mo********er.

Never have I met a human who just genuinely cares and gives so much as Lisa does. She’s always there to hold space, take care of the details and never once allowed me to convince myself that this is all insane and not meant for me…for us. She has had the worst year a human can have, and yet she showed up every day and served, not only me, but you. She’s the warmth in our oven. The universe has a funny way of giving you exactly what you need when you need it, and for me, that was Lisa. Thank you Lisa for giving more than you take and for always reminding me that everything I want is already on its way.

Let the three of us be your proof that when 3 regular-ass people, with hidden talents and zero ego, get together, you can literally accomplish anything you set your minds to

The Passive Rebel wouldn’t have been able to reach $400k in 7 months without them. I am forever grateful, honored, and really fu***ng proud to know both of them. And since they both will never properly give themselves the credit they so deserve, help me shower them with love in the comments











The moments when you decide what you no longer want, what no longer serves you, what no longer fits, these are the momen...
12/24/2025

The moments when you decide what you no longer want, what no longer serves you, what no longer fits, these are the moments where you step closer into what actually matters

Most of my life I walked through life, living on the edge of fear that things would instantly fall apart if I wasn’t working myself to the bone

I was the poster child for burnout, hustle, and grind

I was also the one living paycheck to paycheck, terrible credit, and self-labeled a college drop out loser working at a burger place with nothing to show for it

I spent my weekends partying, my workdays exhausted and angry, and the thought of self care was basically laughable.

This was all pre-internet, pre-cell phones, pre-world-at-your-fingertips

But even as technology advanced and things became more accessible, the patterns and habits ran too deep for me to just instantly “new life” my way out of it

It took years of trying to figure out who I was, what I REALLY wanted, and more years to figure out how to get there

But with a little grit and a lot of heart the shift happens

I’m no special unicorn

I’m just Jess. 

8 months ago I was Jessie, VP of HR, working an insane amount of hours, running a massive team, and spending every night working on my dream of building a business that gave me options, because with options, you can build “freedom”

In February of 2025 I went all in.  In May I built a funnel, some lazy ads, and launched. 93 days later I made $100k. 

2025 is ending just shy of $400k and me proving to myself, to all of us really, that anything is possible if we just focus, stay the course, build in a little f**k around and find out, and trust ourselves that no matter what, no matter how long it takes, it will work.

In 2026 I’m going to show you how I did it so you can start living the exact life you put on your vision board.

If you want to learn exactly what I did to build a six figure brand this year, comment 2026 and we’ll put you on the list.

Now, it’s your turn.  Introduce yourself in the comments and tell me which life you’re living in 2026.

Most people say they want an online business…but very few are willing to live the reality of building oneHere’s what act...
12/21/2025

Most people say they want an online business…but very few are willing to live the reality of building one

Here’s what actually happens in the online space:

➡️Roughly half of online businesses quit within the first 12–18 months
➡️Most never reach consistent monthly income
➡️A small percentage ever build something truly sustainable
➡️Many walk away right before things start to compound

Not because they aren’t capable and not because online business “doesn’t work” (it absolutely does)

But because:
🫶🏻 Growth is actually slower than the highlight reel screenshots
🫶🏻 Being visible is death by a thousand cuts for most of us
🫶🏻 Showing up daily stops being exciting about .03 seconds after we start
🫶🏻 The algorithms don’t reward effort, only consistency

No one is watching when you’re starting

The internet makes it look like:
👉 post a few times
👉 launch once
👉 boom… replace your income

What it actually takes:
😫 Talking when engagement is low
😫 Selling when you’re still reworking things out
😫 Staying focused instead of chasing shiny objects
😫 Building trust before expecting results
😫 More faith in yourself than even you believe you have

Most people don’t “fail”, they just quit too soon

Online business is the long game. It’s hard, it’s fast, it’s slow, it’s sh*tty, but it’s also really fu***ng rewarding

❌ So the real question isn’t: “can you build an online business?”

👉 It’s: how long are you willing to stay when it’s hard, quiet, uncertain, and asking more from you than you even knew you had in you.
The people who succeed online are the ones who stayed

Stack your skills, put in the reps 💪, and never give up, because one day, it’s all going to just “click”

Just like it did for me

Tireless hours and then pop $0-$100k in 93 days

Not sure where to start?

Comment 2026 and we’ll put you on the list for a little something we’re working on that just might help you collapse the time between idea and income



Last month was financially my best month yet. Energetically, questionable, but when I sat an analyzed the numbers, and w...
12/03/2025

Last month was financially my best month yet.

Energetically, questionable, but when I sat an analyzed the numbers, and went though the physical, mental, and emotional checklist of November, I had to concede that it wasn’t just strategy that called in my biggest numbers.

I also know that it would not have been possible without these 3 Laws working in sync:

✨ Law of Creativity: The spark that opens your mind to new possibilities

✨ Law of Vibration: The atmosphere you create with your energy

✨ Law of Attraction: The alignment that draws in what matches your energy

I just had a $78k month while dealing with loss and being mostly offline during the holidays.

These 3 Laws working together were the difference.

In my latest Substack, I’m breaking down exactly how these Laws create flow in your business + sharing my Creative Freak 😂 Framework to put them into practice.

Comment “SUBSTACK” and I’ll send you the link 👇

Address

Portland, OR

Website

Alerts

Be the first to know and let us send you an email when The Passive Rebel posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Passive Rebel:

Shortcuts

Share

Category