The Performer's Guide

The Performer's Guide Business Management for world class performers. For inquiries email [email protected]

A quick clarification I find myself making often: ✅ ️I am a Business Coach.❌️ I am not an Agent."What's the difference?"...
04/23/2026

A quick clarification I find myself making often:

✅ ️I am a Business Coach.
❌️ I am not an Agent.

"What's the difference?" you may be asking.

An agent helps you get gigs.

I help you become the kind of performer who consistently gets better gigs and knows how to run a sustainable business around them.

Agents focus on booking opportunities.

I focus on building your strategy, pricing, branding, and systems so you’re not dependent on any one source of work.

What an agent does: (Not me)

• Submits you for jobs
• Secures auditions and bookings
• Negotiates contracts and rates
• Takes a commission on the work you book
• Focuses on immediate opportunities

What a business coach does: (Me)

• Helps you build a sustainable business around your talent
• Guides your pricing, branding, and positioning
• Teaches you how to consistently generate your own leads
• Develops systems so you’re not dependent on one source of work
• Focuses on long-term growth and scalability

Think of it this way:

An agent is a salesperson for your act. I’m the one helping you build the entire business behind it.

An agent gets you work. A business coach helps you build a career that keeps working for you.

If you already have an agent, I make you more valuable to them. If you don’t, I help you operate at a level where agents start paying attention.

I don’t submit performers for jobs, I teach you how to create, attract, and negotiate them. If you need any business coach, I am taking new clients currently. Reach out and let's chat!

I get asked a lot what to include in a Press Kit. So i made this Checklist you can save on your phone for easy reference...
12/28/2025

I get asked a lot what to include in a Press Kit. So i made this Checklist you can save on your phone for easy reference!

Am I missing anything?
Lemme know below.

💸🙏
08/29/2025

💸🙏

Exciting news! The Performer's Guide LinkedIn Newsletter is BACK! After a brief hiatus I'm back and excited to share mor...
06/05/2025

Exciting news! The Performer's Guide LinkedIn Newsletter is BACK! After a brief hiatus I'm back and excited to share more deep dives & insights with you there!

Stay tuned for weekly articles posted here with tips & tricks to help you thrive as a performer in this ever-changing entertainment industry!

Subscribe to The Performer’s Guide LinkedIn Newsletter 👇

https://www.linkedin.com/pulse/welcome-back-performers-guide-linkedin-newsletter-railing--inj9c?utm_source=share&utm_medium=member_android&utm_campaign=share_via

Based on a true story.
06/02/2025

Based on a true story.

Performers, before you choose a stage or business name do a name check!It’s easy to fall in love with a catchy name, but...
05/22/2025

Performers, before you choose a stage or business name do a name check!

It’s easy to fall in love with a catchy name, but if another artist is already using it (especially in your region or niche), it can lead to confusion, conflict, and even legal trouble.

Here’s what to do:

👉 Search Instagram, Facebook, TikTok, and Google
👉 Check domain names (like .com, .net)
👉 Look up trademarks on USPTO.gov (or your country’s registry)
👉 Ask in performer groups if anyone’s heard of it

Protect your brand and respect others’ hard work.

Has that ever happened to you? Tell me your story down below!

Give a new performer a piece of advice that you wish you knew sooner.
05/19/2025

Give a new performer a piece of advice that you wish you knew sooner.

You're not just a performer, you’re a permission slip for others to express themselves freely.Every time you 👉 take the ...
05/19/2025

You're not just a performer, you’re a permission slip for others to express themselves freely.

Every time you

👉 take the stage
👉 step into character
👉 share your art with the world

you show others that it's safe to be bold, weird, loud, soft, sensual, silly, powerful, or vulnerable. You become living proof that self-expression isn't just allowed,

it’s essential.

Your presence inspires.Your authenticity gives others courage.Your art opens the door for someone else to say, “If they can do it, maybe I can too.”

So never underestimate your impact. You're not just entertaining... you're liberating.

💫 Keep shining 💫

The world needs more of that magic.

📸

"If you want to be paid like a pro, stop promoting yourself like a hobbyist." - The Performer’s Guide It’s one of the ha...
05/18/2025

"If you want to be paid like a pro, stop promoting yourself like a hobbyist." - The Performer’s Guide

It’s one of the hardest truths creatives and performers need to hear. Too often, incredibly talented individuals struggle to get the rates they deserve, not because they lack skill, but because they present themselves in a way that screams “amateur.”

If you want to be taken seriously, your branding, presentation, and communication must reflect the level of professionalism you expect to be compensated for.

This includes:

👉 High-quality photos and videos that showcase your work.
👉 A clear, concise bio that highlights your credentials and experience.
👉 A polished website or press kit that makes it easy for clients to book you.
👉 Professional language in emails, contracts, and social media posts.
👉 Consistent pricing and policies that reflect your value—not your insecurities.

Your promotion is your first impression.

In this industry, it speaks before you do. A hobbyist asks to be hired. A pro shows up like they already belong.

So if you’re aiming for professional pay, align every piece of your presentation with that goal. Because when you present like a pro, clients treat you like one.

"Every audience is a new chance to change someone's day. You never know who needed your performance tonight." The Perfor...
05/18/2025

"Every audience is a new chance to change someone's day. You never know who needed your performance tonight." The Performer’s Guide

What Happens to Your Brain on Stage: When you step on stage, whether to dance, speak, juggle, or breathe fire, your brai...
05/17/2025

What Happens to Your Brain on Stage:

When you step on stage, whether to dance, speak, juggle, or breathe fire, your brain lights up like a control center, flooding your system with powerful neurotransmitters. These chemical messengers play a major role in how you feel, move, and perform in the moment.

Here’s a breakdown of what’s going on behind the scenes (in your brain):

🧠 Dopamine – The Motivation Molecule

Anticipating the crowd, nailing a trick, hearing applause? That’s dopamine at work. It fuels your drive, sharpens focus, and gives you that “reward rush” when you hit your cues just right.

🧠 Serotonin – The Mood Regulator

This one helps with emotional balance. A strong rehearsal or confident entrance can give you a serotonin lift, making you feel grounded and ready.

🧠 Endorphins – The Painkillers

Got an injury, fatigue, or mental block mid-show? Your body releases endorphins to help mask pain and keep you going—often why performers push through challenges mid-act.

🧠 Cortisol – The Stress Regulator

Cortisol is your body’s primary stress hormone, and yes—it does spike before a performance. That nervous tension, dry mouth, or butterflies? That’s cortisol preparing your body for high-stakes focus.

🧠Adrenaline – The Performance Kick

Stage lights up, heart races, palms sweat? Adrenaline primes your body for action. It enhances strength, reaction time, and alertness—turning nervous energy into stage presence.

⭐ Performance Tip ⭐

The more you train and rehearse, the better your brain gets at regulating these chemicals.

“fight or flight”

becomes

“flow and focus.”

So next time you're in the spotlight, know that your nervous system is not betraying you—it's backing you up.

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Portland, OR

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Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 7pm

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