Keller Design Co.

12/07/2025

Join me at for a Meet and Greet to celebrate the launch of my newest book, Birth Flower Embroidery! Grab a cookie, and a free goody too!
Get all your shopping for the holidays done at and ( books, candles, yarn, kits, and much more!)
Hope to see you there? Today from 12om-2pm.

12/02/2025

Join my good friend Kate of and I today around 4pm PST as we talk about book launches and mayyyyybe Gram Jam 2026! Catch us on IG Live!

09/05/2025

Hi stitchy friends! If you've pre-ordered my newest book, Birth Flower Embroidery, or plan to (please and thank you!), here's a link to get a free download of a few patterns from the book! Just save your order number to enter it in and you'll get the downloads. Publish date is Dec. 2nd!
PS. if you do, let me know if you have any issues getting the pdf 😉 Happy Friiiiiidayyyy!

A sneak peak at Birth Flower Embroidery by Amy Frazer.

04/02/2025

I’m overwhelmed with what to say, so I’ll keep it short and sweet.

Birth Flower Embroidery: A Month-by-Month Celebration of Floral Embroidery written, illustrated and embroidered by yours truly publishes December 2, 2025 with . 26 new floral embroidery patterns based on the birth flowers for each month.

Dedicated to anyone seeking connection through craft. I hope each stitch inspires lasting memories and brings you closer to your creativity and community.-af

Available now for Kindle pre-order, book pre-orders coming soon. I’ll be sharing more at Creativation by in Seattle this weekend and in Chicago in May.

03/31/2025

Alright retail friends it’s trade show season! I’ll be at Creativation this weekend in Seattle. Hosted by this is THE art materials show you want to be at. So many amazing vendors to stock your shop with from paints, markers, beads, scrapbooking goodies and of course I’ll have all my embroidery kits, greeting cards, stickers, notebooks and more. This show is not only for art supply stores, but gift shops too. Hope to see you there!

03/20/2025

Happy Spring Equinox! Hope you can take a break from the news and scrolling and enjoy some fresh air today. It will give you a little lift . 🌸 ☘️🌈🌿🍄🌼☀️

03/03/2025

Alright friends, let's do something fun. I just launched a new bi-monthly subscription box for my company, Keller Design Co.. So to celebrate (and let's be honest, promote it a bit) I'm doing a FREE giveaway of my Keller Connections March Box. It's a $75 value and you'll get entries for things like following me on IG, sharing to Pinterest, etc. It's an easy way to get a free box and help me grow my small biz. Giveaway ends March 13!
Here's the link:

Keller Connections March Box Giveaway $75 Value! by Keller Design Co. Hosted by KingSumo Giveaways

12/25/2024

Edited: Aaaaand Happy Hanukkah! Christmas and Hanukkah haven’t fallen in the same day since 2005 so Happy Chrismakkuh!

12/25/2024

Merry merry everyone.🌲

11/21/2024

It's not very often that I will fully endorse a product or course, but when I do you know it's something I've tried and loved. If you're a product based business and selling on Faire I'd like to share a course I took with , Faire Bootcamp. If you're not on Faire or not interested in increasing sales and visibility then skip past this part! It's totally not for you.

I was part of the inaugural class of Faire Bootcamp and the knowlege and support that Kristin shared with us was amazing and I saw resluts at the last Faire Summer Market.

The next round is open for signups and she's added a Self Study program to this round!

Comment BOOTCAMP and I'll send you my affiliate link to get more information and sign up. You can also get the link in my bio ;)

08/20/2024

Retailers these reviews mean more than you know! Thank you 💙💙💙 Hope to visit sometime soon!