Build Social

Build Social Here at Build Social we’re dedicated to empowering you to use social media to meet your business or personal goals.

This means establishing or refining your social media presence so that it’s strategic, intentional, and sustainable. Build Social, LLC is a social media consulting firm owned and operated by social media expert Brittany Smith. Brittany lives in Portland, Oregon and works with individuals, businesses, non-profits and government agencies across the country to help them establish and improve their so

cial media presence and digital marketing efforts. Build Social aims to provide its clients with the best social media and digital marketing services available. Brittany doesn’t sell social media marketing, she sells training, coaching, and technical assistance that helps you and your organization feel empowered to build an engaged social network.

In case you didn't hear, earlier this year Facebook decreased organic reach for pages yet again. But there's a ...
11/02/2016

In case you didn't hear, earlier this year Facebook decreased organic reach for pages yet again. But there's a secret to making sure your posts get read - ask your followers to share!

Learn how Facebook organic reach has declined over time and what you can do about it.

Images really matter in your social media posts, especially on Facebook. Here are some quick and dirty tips for how to c...
12/11/2014

Images really matter in your social media posts, especially on Facebook. Here are some quick and dirty tips for how to create attractive images that you can use in your social media posts to support your overall branding.

Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company's images more recognizable? Graphics that are consistent with your company's established image increase your audience engagement by creating familiarity. In this article you'll…

Based on Facebook's latest policy discouraging promotional posts, content marketing is more important than ever! Learn t...
12/09/2014

Based on Facebook's latest policy discouraging promotional posts, content marketing is more important than ever! Learn the basics and get some tips for how to reach your audience with this strategy.

A look at the best blogs that offer tips and strategies for content marketing, plus some expert advice on engagement, writing, and audience.

Tracking the ROI of your social media presence can be tricky! Here are some great tips for how to track your return on i...
12/08/2014

Tracking the ROI of your social media presence can be tricky! Here are some great tips for how to track your return on investment based on your overall digital marketing goals.

There is little doubt of the value of social media. You can gain a lot of readers and expand your brand. All of these efforts take a lot of time, so how do you know that what you’re getting back from your efforts is worth your time? What is your return on investment? Does its gain outweigh its cost?…

Facebook recently made a change to the News Feed that discourages Pages from making self-promotional posts. Read all abo...
11/25/2014

Facebook recently made a change to the News Feed that discourages Pages from making self-promotional posts. Read all about it and learn what it means for your Page.

Brands that share promotional posts will now have a tougher time of reaching the news feed. Here's why and what you need to know...

By now everyone has seen a hashtag, whether on TV, Facebook, or Twitter, but how you can use them for your organization?
10/28/2014

By now everyone has seen a hashtag, whether on TV, Facebook, or Twitter, but how you can use them for your organization?

When hashtags first emerged they were seen as only for geeks. Today the hashtag is everywhere. Here are 5 expert tips for marketing with hashtags

When was the last time you did some general housekeeping on your social media profiles? Now's the time to do it - before...
10/28/2014

When was the last time you did some general housekeeping on your social media profiles? Now's the time to do it - before we all get crazy busy with the holidays!

Tips on some of the basic housekeeping tasks that are necessary for maintaining complete and engaging social media profiles.

Everyone knows that generally speaking it's good for your business or organization to be on Facebook, but what's the dif...
10/23/2014

Everyone knows that generally speaking it's good for your business or organization to be on Facebook, but what's the difference between a profile, group, and page?

Deciding between a page, group or profile? We highlight the differences to help you understand when and how to use each one.

Here's a great tip: use short posts on Facebook. According to Facebook, posts between 100 and 250 characters receive 60%...
04/10/2014

Here's a great tip: use short posts on Facebook. According to Facebook, posts between 100 and 250 characters receive 60% more likes, comments and shares!

Over the last few months, the internet has been buzzing about the drop in organic reach for pages. We’ve received a ton of questions from small business owners, wondering how the drop in reach will impact their ability to show up on Facebook, and if there’s anything they can do to improve t...

Facebook recently changed the image dimensions for thumbnails in posts, see what they are so that you can ensure the pho...
04/08/2014

Facebook recently changed the image dimensions for thumbnails in posts, see what they are so that you can ensure the photos on your website display correctly on Facebook.

Facebook dimensions recommended sizes for cover photo, profile photo, Timeline link and photo shares, desktop News Feed and sidebar, ads and more.

LinkedIn is retiring their Products & Services tab on Company Pages on April 14th. Learn what you can do to share what s...
04/04/2014

LinkedIn is retiring their Products & Services tab on Company Pages on April 14th. Learn what you can do to share what services and products your organization offers without the Products & Services tab.

Learn how to use Company updates and Showcase Pages to share your products and services related content moving forward.

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