Karla D. Smith Copywriting & Marketing Services

01/26/2025

Taxes. It's that time of year. Follow these tax tips and boost your bottom line as a small business owner.

If you've recently gone into business for yourself, don't miss these sometimes overlooked credits and tax deductions for the self-employed.

01/07/2025

Find fresh inspiration in this selection of fabulous fonts showcasing "a diverse range of styles, from timeless classics reimagined for the digital age to cutting-edge designs that push the boundaries of legibility and aesthetics."

We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Read on to discover the typefaces that will define 2025's visual landscape. Typog...

01/01/2025

Small business marketers are discovering an emerging overall theme: Consumers crave genuine interactions above traditional sales tactics.

As we begin thinking about 2025 marketing trends, one broad theme emerges: Consumers crave genuine interactions that transcend traditional sales tactics.

04/19/2024

Increasing numbers of small business owners are women and minorities. Small businesses contribute 44% of the economy and create 64% of new jobs in the country.

Record numbers of people are starting new businesses, and more and more of them are women and minorities, according to a new study

01/11/2024

Seven ways the marketing industry is shifting in the new year. Is your small business ready?

Here are the small business marketing trends to watch next year, from 'minimalist' marketing campaigns to social listening to using interactive content in ads.

07/06/2023

07/06/2023

AI and the future of SEO. Are you watching, listening, adapting?

While the future is uncertain, one thing remains clear—value always wins. Regardless of the changes in search engines or the introduction of new monetization models, if you focus on providing value to your audience, you'll be on the right path.

12/29/2021

Kick off the New Year with a refresh of your email marketing efforts. Here are examples to inspire.

Get the attention of your customers by taking a look at these newsletter examples to inspire your own newsletters for your next marketing campaign.

12/28/2021

Outsource your content and boost your ecommerce biz. Here's how your business will benefit.

Running an e-commerce store is not just about selling products to your customers. You need to attract more audiences that…

10/29/2021

Breaking it down with ecommerce marketing basics.

The best online marketing strategy depends on your goals and message. Still, to succeed online, you need at least to get the basics right.

10/20/2021

The constant need for content creation can be overwhelming, especially for small businesses. Think "repurposing." Here's how. . .

Need a little help? Let's chat: http://kdsmithwrites.com/

Many entrepreneurs I talk to about social media marketing or blogging quickly get overwhelmed at the thought of ‘creating all…