The Coffee MBA

The Coffee MBA Raising the tide on business profitability in the specialty coffee industry.

Three years ago, this was just a way for me to share my mind on LinkedIn. I didn’t think anyone would care about what I ...
12/31/2025

Three years ago, this was just a way for me to share my mind on LinkedIn. I didn’t think anyone would care about what I had to say. After all, I had been hiding in the shadows of the coffee industry for over 20 years.

But everything changed.

You invited me to your countries to speak on your stages. You hugged me, encouraged me, and gave me work. You introduced yourself at trade shows, you told me to keep going.

Thank you.

My life looks night-and-day different today than it did three years ago and my gratitude for your part in that story is immeasurable.

The truth is, I don’t like social media. Never have. My dad was shocked when I came back to Instagram after ten years.

It’s time to go quiet. Get back to my center. Keep my head down. Keep working. Keep challenging my own beliefs about what I can achieve.

I’ll be lurking. Back into the shadows…
✨☕️

Switzerland is magical and sometimes unbelievable! But it doesn’t come cheaply. Have restaurant recommendations? Put the...
06/18/2025

Switzerland is magical and sometimes unbelievable! But it doesn’t come cheaply. Have restaurant recommendations? Put them in the comments! Cause I don’t have any!!! 😫

Life has been flowing in wide bends, to and fro from where I had planned. I think strength is in allowing, in staying so...
03/29/2025

Life has been flowing in wide bends, to and fro from where I had planned. I think strength is in allowing, in staying soft and enjoying the ride with eyes wide open in wonder. May you turn your face toward the sun today, no matter where the flow takes you.

In honor of Lynch I ask you, how are you limiting yourself and your business just because you want to follow someone els...
01/17/2025

In honor of Lynch I ask you, how are you limiting yourself and your business just because you want to follow someone else’s rules? And which rules have you created yourself? What would it look like to expand your imagination?

TEXAS! There are still a few tickets left to the Connect the Dots workshop! Coming to Austin on the 24th and 25th of Oct...
10/11/2024

TEXAS! There are still a few tickets left to the Connect the Dots workshop! Coming to Austin on the 24th and 25th of October!!! Link in bio! DM me with questions about the event.

FREE WEBINAR TOMORROW! (Registration below)Join Arno Holschuh and The Coffee MBA to explore how to fuse your product’s k...
12/12/2023

FREE WEBINAR TOMORROW!
(Registration below)

Join Arno Holschuh and The Coffee MBA to explore how to fuse your product’s key values directly into your operations. Arno will inspire practical strategies for embedding the values you’ve identified during product design into everyday operational practices. Make these values inherent within your coffee operations, enhancing product alignment and business efficiency.

Arno Holschuh helped create the modern specialty coffee category as a foundational employee and head of coffee at the Blue Bottle. For the past eight years, he has been driving innovation and reform as the Chief Coffee Officer at Bellwether Coffee. In that role, he helped design the company’s ventless, electric coffee roaster and coffee program. His mission was to ensure the decarbonization of the coffee industry would taste excellent and support living incomes in the coffeelands. Today he helps coffee and coffee equipment companies realize their potential by sharing his expertise on product, operations, fiscal management and team leadership.

https://us06web.zoom.us/meeting/register/tZEtfuqqqjwqG9b2FU21WmhE7Pmwy768BwZc

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Portland, OR

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