Flower Farming For Profit

Flower Farming For Profit Business education for flower farmers from Lennie Larkin, author of the best-selling book Flower Farming For Profit.
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06/08/2026

Here’s what’s up with a farm’s total sales ⬇️

It says a lot about your farm’s capacity, volume, output - and in the beginning a sales goal can act as a North Star.

But as you know if you’ve been at this a while, there are other metrics that become equally important.

I’ve known lots of farmers grossing really crazy numbers, who will be the first to tell you that they’re not taking anything home at the end of the day. Profit becomes the focus as you age into your farm.

And then it’s the ‘tripple bottom line’ stuff. How are you treating your soul, your team, your back, even your marriage? Sales won by exploitation is a dead end.

My students bringing in $20k, $40k, $60k on their small plots - these are things they keep in mind from the beginning. They’re killing it, at any scale ❤️

06/06/2026

I was losing money with every bouquet.

It took me a few years to notice - because I loved flower farming with such a crazy passion that I couldn’t see straight.

Check the link below in comments and I’ll send you a new free guide we made to help you double-check your bouquet prices. Please don’t throw your money away like I did ❤️

05/27/2026

Aurora joined Flower Farming Business Academy. Now we’re in for a wild ride 😂

Working with flower farmers on their crop planning, marketing, numbers, strategy, mindset - it’s the best. Doing it with badass women students who I’ve gained so much inspiration from over the years, who make me laugh all the while?! Luckiest business coach alive right here.

I’d like a do-over. Let’s see what I could have done differently yesterday to NOT start my day by spilling boiling water...
05/21/2026

I’d like a do-over. Let’s see what I could have done differently yesterday to NOT start my day by spilling boiling water on my bare inner thighs at the crack of dawn.

Step 1: I might have gotten dressed before plopping down at my computer to get a few things done before truly beginning a busy day of coaching.

Step 2: I might have chosen to either work on tracking students results OR finishing up a lesson plan for the biz academy, and not attempt both at once, which might have allowed me to focus and not lose track of time.

Step 3: I might have then casually stuck to my habit of meandering downstairs to brew my tea (it’s a bit if a process, a hippie combo of herbs to soothe my fried nervous system as of late).

Instead I yelled down to have Matt put the kettle on for me so I could, you know, get a few more things done rather than ‘waste’ those TWO minutes watching it boil :)

Step 4: I might have then remembered that I take the kettle off just BEFORE it truly boils, rather than running down to turn the burner off after hearing the deafening whistle really find its groove.

Step 5: I might have even then clocked that the water would be hotter than normal, and maybe that meant I should grab an actual mug or better yet, rinse out my massive travel mug rather than grabbing a huge mason jar and pouring in the scaling water in it at full speed (not even a swirl to prime the jar, Lennie? Come on).

Because, duh, I was in a rush. My computer waits for no one.

You know the rest. Exploding jar, hot water geyser, bare thighs and feet, a middle aged lady (me) screaming in her underwear in her kitchen at 6am.

So many lessons - or really just one.

Slow the f down, Larkin.

05/18/2026

She knew what to do!

I aim to coach farmers so they can get my voice in their heads and eventually start coaching themselves. And that’s just what happened here. But she still needed to be talked down. And I’m here for it.

Doors are closing to the B-Side Club on Thursday, so if you want to learn to start coaching yourself into to being a more grounded, resilient farmer - comment CLUB to join us.

05/17/2026

Please don’t get swallowed back into head-down farm tasks after Mother’s Day - you’ve GOT to finish what you started with all the buzz you created for last week.

(Whether you felt like it was a crazy success or whether you’re moving around like Steve here).

➡️ Let me give you a step-by-step plan to leverage all the impact you made in your community, so that selling your flowers feels that easy for the rest of the season.

Join us in the B-Side Club this week, whether you worked with me for Mother’s Day or whether you raw dogged it. Not to fear monger, but you can’t afford to stop now because getting peoples attention BACK later is 10x harder than keeping it now.

Think of it like getting those weeds at thread stage rather than when they’re hip-high (speaking from experience).

Comment ‘Club’ or follow the link in yesterday’s newsletter. I’d love to see you on a call this week 🥰

05/16/2026

We’re all exhausted. My biggest hope for you is that you take all that hard work that went into Mother’s Day and make the most of it.

Because going back to business as usual is like getting to the 6th inning (3rd quarter? I don’t know sports) and throwing in the towel (but that analogy works either way, right? 😂).

You FOUND new customers through your gorgeous Mother’s Day flowers. While they’re still watching, let’s help you KEEP them.

Comment ‘CLUB’ to come to my debrief call next week and get your roadmap to a much better season than last. It’s all hinging on what you do right now before the weeds and spring plugs and tuber planting swallows you up again.

See you next week inside the B-Side Club. ❤️

05/12/2026

Record-breaking Mother’s Days 🥰

The money is great, and as your business coach you know I need you to be actually making money, BUT, honestly, theres even more important, juicy stuff at play here.

My Bootcamp students are telling me they made new flower farming friends they text with every day (I see you, Odessa and Aurora). That they learned to pivot like mofos and have a new resilience that they didn’t even know was in them (what up Joanne!), and that they’re leaving the weekend FINALLY feeling confident enough to put their farms out there and stop hiding.

My heart! I’ve been through the ringer with these 262 students - if you know you know - we’ve coached through setbacks and nerves and doubts and mishaps and and and-!

I have to say, at the end of it all, even I feel like I’ve come out the other side stronger and inspired. So THANK YOU, my $10KMD farmers. You make it all worth it. And as you know, I never doubted you for a second. Now let’s all go sleep for 5 days straight, k?

Comment ‘MD27’ to put yourself on the waitlist for next year’s Bootcamp. It’s a freaking blast.

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Portland, OR
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