Edge Multimedia

Name: Edge Multimedia
Address: Portland, OR, US
Telephone: +13605576230

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Portland, OR
Edge Multimedia

Portland Advertising Agency www.edgemm.com Edge is a full-service digital ad agency headquartered in Portland, Oregon and serving the entire US.

We specialize in the areas of web development, digital advertising, reporting and data insights, and creative development.

03/01/2024

Tumblr and WordPress.com are preparing to sell user data to Midjourney and OpenAI - what does this mean and should you be concerned?

If your website is being hosted on a third-party such as WordPress Engine this will not affect that website, and Automattic has explicitly stated they will not be selling any data from plugins that push back to wordpress.com - that means all of our Edge hosting clients are in the clear.

If your website is being hosted directly on WordPress.com or if you have a Tumblr account this could affect you. Read the article to find out more https://bit.ly/49Tfnlk

02/23/2024

We just launched THREE new Formulate calculators! Help your members tackle debt with the brand new College Savings Calculator, Debt Payoff Calculator, and Student Loan Payment Calculator.

One Formulate license includes all current and future calculators at no additional cost. Visit our website to see why Formulate is the best financial calculator on the market, for both members and marketers.

www.formulatecalc.com

02/21/2024

We're back with trend watch! This is where we dive into the top marketing trends of 2024 and share insights. This time we're discussing something at the front of every marketer's mind - artificial intelligence. The article we're sharing focuses on 5 key marketing trends within the realm of AI that can help you maximize its potential.
https://bit.ly/3I8ilXc

02/16/2024

At Edge, providing a great user experience is a high priority for us with every website and every product that we build. We believe that an accessible website is just plain old good customer service.

That’s why when we built Formulate, we put accessibility at the front of the list of must-haves and invested resources into addressing an unmet need in the marketplace - accessible online calculators.

Since 2018, Edge has partnered with Allyant, formerly Accessible 360, to perform remediation services on financial institution websites, ensuring that all people have inclusive access to these digital resources.

We are thrilled to say that Formulate Calculators have been audited to meet accessibility standards by Allyant, the world’s premier and most comprehensive Accessibility Solutions Provider, earning Edge a VPAT.

02/14/2024

Clients will often ask "How long should my content be?"

While there is no magic word count, we are sharing 10 best practices that will help you when it comes to keeping the engagement of your readers while also ranking you on Google. Read the article here https://bit.ly/3w8e0jV

02/12/2024

A strong interactive calculator can reinforce your brand visually, add value to your members and build brand loyalty for your brand.

In this guide, you’ll learn:

- Why calculators alone aren’t enough
- Specific reasons people use financial calculators
- How to engage with the right content at the right time
- Content best practices

https://bit.ly/42CAcPe

01/31/2024

Did you know that the Edge team is skilled in marketing to Spanish-speakers and the Hispanic community? Here’s a look behind the scenes at the process of bringing this creative to life.

In researching the target market, we learned that many Latino members of our community don’t speak Spanish as their first language, but they are very attached to their culture. Partnering with a voiceover talent that is obviously Spanish-speaking and working with on-screen talent and props that authentically reflect this beautiful culture demonstrated the desire by our client, Unitus Community Credit Union, to connect with the Latino and Hispanic community and serve them as members of the credit union.

Our layered strategy included crafting all creative in both Spanish and English and launching during Hispanic Heritage Month. Did producing all creative in two languages take twice as long? At least.

In considering branching out into new markets, ensuring that your budget will be effective enough to serve the community you are trying to reach is absolutely essential. At Edge, we are here to help with your brands strategic approach, as well as all the fun creative stuff!

01/30/2024

With over 90% of the US population actively using social media, it would be impossible not to include it in our list of 2024 marketing must haves. More specifically, advertising on Facebook and Instagram through short form videos and images is what is currently trending as a top performer and is expected to continue through the year. Social media marketing is an inexpensive way to help you generate leads, boost conversions, and increase brand awareness. While it can feel daunting to begin to explore social media marketing, it all starts with a solid strategy. Check out this article https://bit.ly/47Wfkno to learn more about social media marketing and to begin thinking about your own strategy. And if you need assistance along the way we offer an array of social media services!

01/24/2024

Why do we run display ads in the first place? It can sound a bit counterintuitive, but the reason should not be to get display conversions. Read all about the benefits of display advertising in our article. https://bit.ly/48XPqRe

01/18/2024

Edge Advisor & CEO, Stephanie Chadwick’s PDXbizwomen Coalition member profile was featured in the publication highlighting Oregon’s Most Admired Companies. That’s what we like to call excellent timing.

“This supportive group of peers includes accomplished women leaders in the Portland metro area, all working to lift each other up. I’m so grateful to be part of this unique group of women, many of whom are Women of Influence alums. This coalition has provided meaningful connections, encouraging and inspiring conversations and a place where, as a female leader, you can simply exhale and enjoy a glass of wine with people that are on a similar journey.” says Chadwick.

A hearty thank you to our friends at Portland Business Journal for providing this opportunity!

01/16/2024

As we begin a new year, we're launching a new social media series - Trend Watch! We'll be sharing 2024 marketing trends and having our team offer their ideas and expertise.

Our first trend is - branding and brand awareness.

According to Forbes - "Successful marketers will shift focus back to branding and brand awareness. While data-driven marketing, AI and other martech tools will continue to provide value, consumers still respond to good brand strategies. Getting your brand in front of your target audience has never been more critical. Find a healthy balance and don't be so distracted by emerging tech that you abandon proven methods."

See what Stephanie had to say about this emerging trend on our post, and read the Target article she cited here - https://bit.ly/3HfMZNT

01/09/2024

You're starting the process of a website overhaul - but what comes first? Read our article about how putting content first is beneficial for your budget and your brand, then use our free tool to help you along your journey! bit.ly/3RQh0bZ

Address

Portland, OR

Telephone

+13605576230

Website

http://www.edgemm.com/

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