01/28/2020
Small business owners get a lot of advice when it comes to marketing: get a website, leverage social media, use Google AdWords, build your email list, pat your head and rub your tummy. All of these things are important, but we frequently meet entrepreneurs who are doing every single one and still failing to build an engaged audience! 😱
The solution? Get a better product or service. Lol j/k, we know you have a great business. 🙌
ONE solution is to develop free collateral that your target audience deems valuable! People love free sh*t, and will happily exchange their email address for a legitimately valuable piece of collateral that helps them solve their problems. You then have an engaged audience who sees you as an authority in the industry, and you don’t need to pay any ad spend to reach them! Cheers all around!
Good idea? We’re glad you think so. And if you don’t happen to have a single creative bone in your body and couldn’t make a piece of collateral to save your life, we also know where you might be able to get some help putting it together 😉 Much more coming, stay tuned and keep it 💯 y’all!