Cairn Consulting Group

Name: Cairn Consulting Group
Address: Portland, ME, 04101, US
Telephone: +12074090929

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Cairn Consulting Group

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Providing Strategic Direction Through Market Intelligence

Who We Are

Our experience in an array of industries, as well as assisting organizations in developing, enhancing and maintaining their products and services, suggests that most companies spend more time and resources determining the cost to develop their products or services than they do on researching customer acceptance. This is one reason why many organizations fail to achieve commercial success, or bring to market products, services or brands that are not in line with consumer expectations.

09/28/2026

75% of guests said they are less likely to book again if they feel pricing was unfair, even if they enjoyed the experience. Perception can directly affect loyalty.

This is one of the key themes explored in the 2026 Guest Pricing Perceptions Study in Outdoor Hospitality, developed by Cairn Consulting Group and Vireo.

Click on link below to get your 2026 Guest Pricing Perceptions Study in Outdoor Hospitality.
https://drive.google.com/file/d/1GGdEq-mGuF9A_kXwrakuF-2iB8pyomO9/view?usp=sharing

09/22/2026

Guests showed a moderate tolerance for increases, with most saying pricing does not begin to feel unfair until increases reach 10% or more. The bigger question is whether the price still feels connected to value.

This is one of the key themes explored in the 2026 Guest Pricing Perceptions Study in Outdoor Hospitality, developed by Cairn Consulting Group and Vireo.

Click on link below to get your 2026 Guest Pricing Perceptions Study in Outdoor Hospitality.
https://drive.google.com/file/d/1GGdEq-mGuF9A_kXwrakuF-2iB8pyomO9/view?usp=sharing

09/18/2026

82% of guests expect to pay more when additional amenities are offered. Higher pricing can feel fair when the value is easy to see and understand.

This is one of the key themes explored in the 2026 Guest Pricing Perceptions Study in Outdoor Hospitality, developed by Cairn Consulting Group and Vireo.

Click on link below to get your 2026 Guest Pricing Perceptions Study in Outdoor Hospitality.
https://drive.google.com/file/d/1GGdEq-mGuF9A_kXwrakuF-2iB8pyomO9/view?usp=sharing

09/12/2026

63% of guests said significant short-term price changes reduce trust in the property. Dynamic pricing may work, but clarity and consistency still matter.

This is one of the key themes explored in the 2026 Guest Pricing Perceptions Study in Outdoor Hospitality, developed by Cairn Consulting Group and Vireo.

Click on link below to get your 2026 Guest Pricing Perceptions Study in Outdoor Hospitality.
https://drive.google.com/file/d/1GGdEq-mGuF9A_kXwrakuF-2iB8pyomO9/view?usp=sharing

09/08/2026

Pricing is more than a number. In our study, 62% of guests said cost is a significant part of the overall experience. That means pricing can shape value, trust, and how the stay is remembered.

This is one of the key themes explored in the 2026 Guest Pricing Perceptions Study in Outdoor Hospitality, developed by Cairn Consulting Group.

Click on link below to get your 2026 Guest Pricing Perceptions Study in Outdoor Hospitality.
https://drive.google.com/file/d/1GGdEq-mGuF9A_kXwrakuF-2iB8pyomO9/view?usp=sharing

05/14/2026

From a sense of freedom to moments of inspiration, the outdoors creates powerful emotional responses.

These emotions influence:

• where people go

• how often they return

• what experiences they value most

Emotion isn’t a soft metric—it’s a strategic advantage.

05/06/2026

Outdoor experiences are rarely just about the activity itself.

They’re about:

Connection

Memory

Shared moments

The strongest experiences are the ones that resonate emotionally, not just functionally.

04/27/2026

Most outdoor businesses segment their guests like this:

Age

Income

Location

Travel habits

But here’s the problem…

None of that explains why someone chooses to be outdoors in the first place.

Two people can look identical on paper—and have completely different relationships with nature.

If we want to truly understand outdoor guests, we have to move beyond demographics…

…and start looking at emotion

04/23/2026

For years, outdoor hospitality has focused on location.

Scenery.

Access.

Amenities.

But the future isn’t just about where people go…

It’s about how deeply they connect when they get there.

Connection to nature.

Connection to others.

Connection to something bigger.

The experiences that create that connection are the ones people return to—and remember.

04/16/2026

Understanding outdoor guests has traditionally been built on demographics:

Age
Income
Geography
Travel habits

But those factors don’t explain why people truly seek outdoor experiences.
At Cairn Consulting Group, we focus on something deeper —
the emotional connection people have with the outdoors.

Our Outdoor Emotion Intensity Index™ (OEII) measures how emotion influences:
• Frequency of participation
• Activity choices
• Accommodation preferences
• Willingness to invest in premium experiences

This emotional connection is what drives behavior, shapes experiences, and builds long-term loyalty.

The future of outdoor hospitality isn’t just about location.
It’s about connection.

Address

Portland, ME
04101

Telephone

+12074090929

Website

http://cairnconsultinggroup.com/

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