09/02/2016
Caleb has a point of view piece published in the fall 2016 issue of Rotman Management Magazine. It's now available on newsstands and you can download the full article on our website. Learn about our approach to Whole-Brand Organization Design. Enjoy!
This article was originally published in the fall 2016 issue of Rotman Management Magazine. IN A WORLD WHERE INDUSTRIES are being disrupted left and right, having a strong brand is no longer enough to compete. These days, companies must design their internal experience to authentically embody their…