Parachute Strategies

09/11/2023

Check out our recent article for Metro! They released the results of a study that reveals the challenges of reducing bulky waste in our region to propose possible policy solutions, and we helped pen the news.

Bulky waste is anything that's too large to fit in waste collection bins. It’s becoming a weighty issue—24 million pounds of furniture were discarded in 2018 alone. To understand the scale of the problem, Metro commissioned a study that “identifies gaps and opportunities for expanding large item reuse, calls for improving services for historically marginalized groups, and recommends strengthening relationships with local reuse organizations.”

We’ve held an open-services contract with Metro since 2020, and we always appreciate the opportunity to shine a light on sustainability issues here in Portland.

Read more here: https://www.oregonmetro.gov/news/metro-releases-study-increase-reuse-and-repair-home-goods.

Metro released the Large Item Reuse Study, which identifies gaps and opportunities to expand large item reuse, and calls for improving services for historically marginalized groups.

10/31/2022

Shout out to the League of Minority Voters for wrapping up their 14th annual Liberty and Hope Awards Gala! Parachute Strategies was honored to pitch in on the layout of the event program, which even had a cameo part in this KATU news segment at :11 and :57.

And, while we're on the subject of voting: ballots are arriving in mailboxes across Oregon now. Your voice is important; don't forget to vote! https://katu.com/news/local/league-of-minority-voters-holds-annual-liberty-and-hope-awards-gala-multnomah-county-portland #

05/02/2022

Hey friends and clients! We are both excited to share this campaign because we are providing marketing communications for this webinar series AND because we'd love to have our employer clients who are exploring how to improve their employees' commutes come to this free webinar. Join us May 11!

Don’t forget to register for this free, one hour webinar about commute benefits, just for Oregon and Portland metro area employers like you!
Register here: https://bit.ly/3OovdKF

04/07/2022

Parachute Strategies is pleased to share that we are helping a new initiative, Follow The Water connect folks in our region with their local water ways, educate them on how their choices can support clean, healthy rivers and streams, and spur them to change their behavior for the betterment of our region and all its inhabitants. Watch this space for more as our work unfolds!

Follow the Water is excited to celebrate the first annual Nature of Oregon Day! Our work will support the effort to reconnect those who are underserved or have been disconnected from outdoor spaces and activities. There are so many great things happening in Oregon—check out these amazing projects that span the Owyhee Desert to our beautiful coast: https://www.oregonisalive.org/projects

09/20/2021

The South Waterfront Farmers Market Rooster asks you to wear a mask! We originally designed the rooster as a part of South Waterfront’s branding, and he masked up in 2020 to remind folks to help protect their community. We love a fun project that also boosts an important message.

08/10/2021

We are very proud to share this KGW-TV feature on Portland Bureau of Transportation (PBOT)’s new 5 Minute Fast Stop spaces, for which we did the design and branding. This makes the Fast Stop Rabbit the third member of our PBOT menagerie, alongside Parking Kitty and Parker, the SmartPark Owl. It’s such a pleasure to see the community receiving our work so positively!

The city hopes adding free five-minute parking spots will help delivery drivers and people running quick errands.Finding on street parking in Portland can be...

08/05/2020

We designed the SmartPark rebrand back in late 2018. It's been under wraps until recently, and we are so excited to see these out in the world at the newly renovated Yamhill and 10th parking garage, designed by FFA Architecture and Interiors. The owl, named "Parker" by our client, replaces "Les, the parking attendant" graphic that has been part of the SmartPark brand for over 20 years. The owl moves the brand away from anthropomorphic images and is meant to be an animal kingdom companion to Parking Kitty.

We also produced associated graphics that illustrate how the notion of parking has shifted to include bicycles, car share vehicles, electric vehicles, motorcycles, and more. It was a pleasure to partner with FFA and landscape and wayfinding specialists Knot Design on this project. Thanks, Portland Bureau of Transportation (PBOT) for this fun project!

07/27/2020

The City of Laguna Beach - Government's Public Works Department has just installed a large permanent sign package that we designed on their behalf. Our work included a new logo for their program that ties to their city seal, a vibrant, eye-catching palette to help people find the lots and parking rules easily, and sign and information consolidation to reduce visual clutter inside the lots. Can't wait to see these IRL. Such a rewarding project for a fantastic client!

07/13/2020

We recently designed a series of public safety graphics for the South Waterfront Farmers Market featuring their rooster mascot. We love how these turned out and are pleased to bring some levity to the rules of this strange new time.