Yeoman Technology Group

Yeoman Technology Group Why does Yeoman have a FaceBook page? Our customers are manufacturers & publishers, not consumer! But they have should have FB pages, so we do too :)

The Q2 US Ecommerce growth rate may be the highest in years, but it's really about declining driving and store visits; ...
08/28/2026

The Q2 US Ecommerce growth rate may be the highest in years, but it's really about declining driving and store visits; , , even got most of their growth via local delivery which offset stores; a shift vs real growth

Does 2026 signal a lasting acceleration in U.S. ecommerce spending, or is it an outlier?

Retail continues its from stores with all major players expanding same day delivery as Bopis and instore sales slow.
08/25/2026

Retail continues its from stores with all major players expanding same day delivery as Bopis and instore sales slow.

More companies are rolling out services to speed up shipping and delivery as the costs to deploy such systems comes down.

Walmart finally adds a basic to its sponsored products; negative keyword. Small win for smaller advertisers, but shows ...
08/11/2026

Walmart finally adds a basic to its sponsored products; negative keyword. Small win for smaller advertisers, but shows the limitations brands will accept on Retail Media;. Fun fact; 60% of Retail Media platforms don't offer negative targeting today....

Walmart's advertising platform is giving brands more control over where they show up in searches, changing how their ad budgets are spent.

, , and make pricing the focus Back To School season. Smart move since bulk are low cost supplies purchased by youn...
08/07/2026

, , and make pricing the focus Back To School season. Smart move since bulk are low cost supplies purchased by younger parents.

Back-to-school season this year is largely about a race to the bottom in price and a push to offer the most popular items from social media.

Great example of AI hype vs reality of usage. Michael's say AI guided sessions have 2x conversion rate BUT read on. To...
07/24/2026

Great example of AI hype vs reality of usage. Michael's say AI guided sessions have 2x conversion rate BUT read on. Total 75,000 AI guided sessions since May? They have 25m sessions per month! It works, but consumers aren't using it (yet)

Arts and crafts retailer Michaels is lifting the curtain on how its new Google Gemini-powered AI assistant has performed so far.

Lowe's steps up its support for its growing 3rd party marketplace, adding it to their internal store ordering options
06/26/2026

Lowe's steps up its support for its growing 3rd party marketplace, adding it to their internal store ordering options

Lowe's recently integrated its third-party marketplace into My Red Vest, the software employees use in stores to help customers place orders.

Interesting research on likely Prime Day outcomes. Amazon has leg up on Walmart and Target but will focus on groceries b...
06/22/2026

Interesting research on likely Prime Day outcomes. Amazon has leg up on Walmart and Target but will focus on groceries bring in shoppers this year?

Prime Day is expected to draw more shoppers this year, with consumers hunting for deeper discounts as they stock up on essentials.

Reminder our Flash Webinar on Prime Day Prep starts today at 10AM. Less than 20 days for brands to pivot and be ready. ...
06/04/2026

Reminder our Flash Webinar on Prime Day Prep starts today at 10AM. Less than 20 days for brands to pivot and be ready.

New Flash Webinar 6/4 10AM Amazon has officially thrown a massive wrench into the e-commerce marketing calendar. Swell Media has confirmed that Prime Days will start on June 23rd and run for four days. This sudden shift has caught the retail world completely off guard. Brands, marketing agencies, an...

Prime Days Just Announced June 23-26th. Join Swell for a Flash Webinar Thursday June 4th at 10AM as we breakdown the ...
06/02/2026

Prime Days Just Announced June 23-26th. Join Swell for a Flash Webinar Thursday June 4th at 10AM as we breakdown the best ways to pivot to maximize sales.

New Flash Webinar 6/4 10AM Amazon has officially thrown a massive wrench into the e-commerce marketing calendar. Swell Media has confirmed that Prime Days will start on June 23rd and run for four days. This sudden shift has caught the retail world completely off guard. Brands, marketing agencies, an...

continues to pull out of its tailspin. First growth in 6 quarters. Not one magic bullet, but a better approach
05/21/2026

continues to pull out of its tailspin. First growth in 6 quarters. Not one magic bullet, but a better approach

While still in early stages, Target's efforts to revitalize the business appear to be paying off, reporting 6.7% net sales growth in Q1.

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