Yeoman Technology Group

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Yeoman Technology Group Why does Yeoman have a FaceBook page? Our customers are manufacturers & publishers, not consumer! But they have should have FB pages, so we do too :)

Best Buy is trying to expand its ad $ offering creative and social services, yet their ad platform has limited functiona...
09/25/2026

Best Buy is trying to expand its ad $ offering creative and social services, yet their ad platform has limited functionality? https://www.adweek.com/commerce/best-buy-pitches-itself-as-a-media-production-company-with-studios-and-influencers Attends Swell's holiday planning webinar 11/6 at 11AM to understand the gaps and errors made on Amazon, Walmart, Target, and yes Best Buy, https://yeomantechnologies.com/top-10-retail-media-mistakes-brands-make-this-holiday/

The retailer is creating short-form video and other assets for advertisers.

Are your ad campaigns ready for the holidays on Amazon, Target, Walmart, etc. Before you say yes, make sure to check ou...
09/14/2026

Are your ad campaigns ready for the holidays on Amazon, Target, Walmart, etc. Before you say yes, make sure to check out Swell Media's webinar "Top 10 Retail Media Mistakes" 10/6 11AM EST.

New Webinar Tuesday October 6th 11AM EST: Retail media is absolutely booming right now. Brands are rushing into it faster than shoppers storming the doors for a Black Friday TV deal. Everyone wants to cash in on the surge—or at least keep their demanding retail buyers happy.   But with that wild ...

Great move by Instacart. Rolling out a white label AI assistant retailers can use on their site leveraging their existi...
09/10/2026

Great move by Instacart. Rolling out a white label AI assistant retailers can use on their site leveraging their existing feeds from Instacart. 5 mid size grocery chains have already signed up.

Instacart has launched a new white-label tool to make it easier for regional grocers to launch their own AI assistants.

The Q2 US Ecommerce growth rate may be the highest in years, but it's really about declining driving and store visits; ...
08/28/2026

The Q2 US Ecommerce growth rate may be the highest in years, but it's really about declining driving and store visits; , , even got most of their growth via local delivery which offset stores; a shift vs real growth

Does 2026 signal a lasting acceleration in U.S. ecommerce spending, or is it an outlier?

Retail continues its from stores with all major players expanding same day delivery as Bopis and instore sales slow.
08/25/2026

Retail continues its from stores with all major players expanding same day delivery as Bopis and instore sales slow.

More companies are rolling out services to speed up shipping and delivery as the costs to deploy such systems comes down.

Walmart finally adds a basic to its sponsored products; negative keyword. Small win for smaller advertisers, but shows ...
08/11/2026

Walmart finally adds a basic to its sponsored products; negative keyword. Small win for smaller advertisers, but shows the limitations brands will accept on Retail Media;. Fun fact; 60% of Retail Media platforms don't offer negative targeting today....

Walmart's advertising platform is giving brands more control over where they show up in searches, changing how their ad budgets are spent.

, , and make pricing the focus Back To School season. Smart move since bulk are low cost supplies purchased by youn...
08/07/2026

, , and make pricing the focus Back To School season. Smart move since bulk are low cost supplies purchased by younger parents.

Back-to-school season this year is largely about a race to the bottom in price and a push to offer the most popular items from social media.

Great example of AI hype vs reality of usage. Michael's say AI guided sessions have 2x conversion rate BUT read on. To...
07/24/2026

Great example of AI hype vs reality of usage. Michael's say AI guided sessions have 2x conversion rate BUT read on. Total 75,000 AI guided sessions since May? They have 25m sessions per month! It works, but consumers aren't using it (yet)

Arts and crafts retailer Michaels is lifting the curtain on how its new Google Gemini-powered AI assistant has performed so far.

Lowe's steps up its support for its growing 3rd party marketplace, adding it to their internal store ordering options
06/26/2026

Lowe's steps up its support for its growing 3rd party marketplace, adding it to their internal store ordering options

Lowe's recently integrated its third-party marketplace into My Red Vest, the software employees use in stores to help customers place orders.

Interesting research on likely Prime Day outcomes. Amazon has leg up on Walmart and Target but will focus on groceries b...
06/22/2026

Interesting research on likely Prime Day outcomes. Amazon has leg up on Walmart and Target but will focus on groceries bring in shoppers this year?

Prime Day is expected to draw more shoppers this year, with consumers hunting for deeper discounts as they stock up on essentials.

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40 Congress Street
Portsmouth, NH
03801

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Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
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