Yeoman Technology Group

Yeoman Technology Group Why does Yeoman have a FaceBook page? Our customers are manufacturers & publishers, not consumer! But they have should have FB pages, so we do too :)

Reminder our Flash Webinar on Prime Day Prep starts today at 10AM. Less than 20 days for brands to pivot and be ready. ...
06/04/2026

Reminder our Flash Webinar on Prime Day Prep starts today at 10AM. Less than 20 days for brands to pivot and be ready.

New Flash Webinar 6/4 10AM Amazon has officially thrown a massive wrench into the e-commerce marketing calendar. Swell Media has confirmed that Prime Days will start on June 23rd and run for four days. This sudden shift has caught the retail world completely off guard. Brands, marketing agencies, an...

Prime Days Just Announced June 23-26th. Join Swell for a Flash Webinar Thursday June 4th at 10AM as we breakdown the ...
06/02/2026

Prime Days Just Announced June 23-26th. Join Swell for a Flash Webinar Thursday June 4th at 10AM as we breakdown the best ways to pivot to maximize sales.

New Flash Webinar 6/4 10AM Amazon has officially thrown a massive wrench into the e-commerce marketing calendar. Swell Media has confirmed that Prime Days will start on June 23rd and run for four days. This sudden shift has caught the retail world completely off guard. Brands, marketing agencies, an...

continues to pull out of its tailspin. First growth in 6 quarters. Not one magic bullet, but a better approach
05/21/2026

continues to pull out of its tailspin. First growth in 6 quarters. Not one magic bullet, but a better approach

While still in early stages, Target's efforts to revitalize the business appear to be paying off, reporting 6.7% net sales growth in Q1.

Even couldn't save QVC. The original TV Live Shopping giant is filing for bankruptcy. Too much debt and too slow to a...
04/17/2026

Even couldn't save QVC. The original TV Live Shopping giant is filing for bankruptcy. Too much debt and too slow to adapt forced this. Will likely emerge, but working with them will feel the pain

The parent company of QVC and HSN has struggled as more consumers ditch cable TV and spend more time comparison-shopping online.

Can an ecommerce site by 100% personalized and AI driven? Lowe's is going to give it a try. Will speed and poor conver...
04/06/2026

Can an ecommerce site by 100% personalized and AI driven? Lowe's is going to give it a try. Will speed and poor conversion rates doom it's future?

Lowes recently announced that every customer will have a personalized version of Lowes.com. At Swell Media, we follow these changes closely because they change the "rules of the game" for every brand selling on their platform.

Amazon just announced a 3.5% fuel surcharge on all orders effective 4/17. Brands have to eat this increase or figure...
04/02/2026

Amazon just announced a 3.5% fuel surcharge on all orders effective 4/17. Brands have to eat this increase or figure out how to manage a price increase quickly.

April 2, 2026: Amazon just announced a new 3.5% fuel and logistics-related surcharge starting April 17, 2026. While Amazon notes they have absorbed rising costs for as long as possible, this change will impact Fulfillment by Amazon (FBA), Buy with Prime (BWP), and Multi-Channel Fulfillment (MCF) acr...

Great breakdown of how different sites bias their search results. Huge differences every should understand
03/31/2026

Great breakdown of how different sites bias their search results. Huge differences every should understand

Have you ever searched for your own product on a retailer’s site only to find your competitor’s "similar" item staring back at you? It’s a bit like showing up to your own birthday party and finding out someone else is blowing out the candles.

Very cool partnership where Google Display and Video ads driving to Kroger will show actual store sales results. Closes...
03/25/2026

Very cool partnership where Google Display and Video ads driving to Kroger will show actual store sales results. Closes big gap when sending external traffic to platform.

Connect your brand with Kroger customers. Learn more about how Kroger Precision Marketing solutions can create a data driven relationships with your brand.

The team at Swell is expanding. We're looking for a Junior and Senior Performance Marketing Specialist to join our team...
03/24/2026

The team at Swell is expanding. We're looking for a Junior and Senior Performance Marketing Specialist to join our team. If you're a data j***y and love e-commece and retail commerce, then check these roles out:

Swell Media | 927 followers on LinkedIn. Purposeful Partners, Pure in Performance | Our vision is clear. We want to be the most effective, insights-driven media agency anywhere, by crafting purposeful media solutions to help you overcome challenges today and prepare for tomorrow.

continues its push to take on Google for all search adding 400K+ items that can be searched on Amazon but bought direc...
03/13/2026

continues its push to take on Google for all search adding 400K+ items that can be searched on Amazon but bought direct on a brands site. New product feed now streamlines the process. No fees (for now) but expect that to change.

Amazon is expanding Shop Direct, which lets shoppers find and buy items from other retailers even when those items aren’t sold on Amazon.com.

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