Amadeus Hospitality

06/19/2026

Day 2 of our summit was a full day spent looking closely at how hotel distribution is changing from different angles and in real terms.

We covered a lot of ground during the event, from the evolving role of AI and automation in distribution strategies to the rise of new personalized shopping experiences and how we ensure hotels and travel sellers remain visible, competitive, and in control in an increasingly complex landscape. Day 2 took these discussions further:

- Lea Jordan and Peter Waters on navigating AI disruption in hospitality
- Mirja Sickel on how Amadeus is responding to an evolving distribution landscape
- Nicolas Torres and Xavier Morard on building a more connected marketplace
- The https://hubs.la/Q04l_c9P0 CEO Dr. Tao Song’s perspective on scaling a digital travel management company
- Nir Yaron and Valerio De Grazia on a partnership story: Amadeus and HyperGuest showing how ecosystem collaboration looks in practice

We also hosted interactive sessions that explored key strategic questions and opportunities.

Thank you to everyone who made this summit a true meeting of minds.

06/18/2026

That's a wrap on !

An incredible week of conversations, collaboration, and innovation with hospitality leaders from around the world.

A highlight was hearing José Canelos, Vice President Guest Intelligence & Engagement share a powerful perspective: “The era of heads in beds is ending." Hospitality is moving beyond selling rooms and toward orchestrating value across the entire guest journey. Today's travelers think in experiences, moments, and outcomes, not room categories.

The future of hospitality is intelligent, connected, and guest-centric, and we're excited to be part of what's next.

Big thanks to everyone we met along the way, and especially to our amazing team for making it such a successful week.

See you next year in Orlando! 👋

06/18/2026

Day 1 of the Amadeus Hotel, Mobility & Travel Protection Distribution Summit brought together +140 industry leaders to explore what’s next for travel distribution

The direction is clear:

➡️ AI is reshaping distribution
➡️ Connected journeys require real collaboration
➡️ The future belongs to those moving beyond silos

We heard great perspectives from Lea Jordan on what’s really changing in travel and Jérôme Daniel, François Blanc, and Delphine Domingues, on co-innovation in the age of AI, on turning partnerships into connected experiences and what’s next for travel distribution.

Then came a great conversation on AI and the end-to-end travel journey, with Google, Accor Group and Tripadvisor.

A lively panel with Tao Song, Wes Bergstrom and Florent Silve explored whether AI and travel agencies compete — or collaborate.

From AI-led journeys to co-innovation across the ecosystem, one message stood out:
👉 distribution is becoming more connected, more intelligent, and more collaborative

A day full of sharp insights and great conversations, wrapped up with dinner and a beautiful Côte d'Azur sunset. ☀️

On to Day 2!

06/16/2026

HITEC Day 1: great conversations, strong momentum, and a major step forward for hospitality AI 🚀

One theme came up again and again in discussions with customers, partners, and colleagues today: AI shaping how travel is discovered, how guests are served, and how hotels operate day-to-day.

That’s why today was an exciting moment for Amadeus. We announced our evolution toward a hospitality AI-powered ecosystem, designed to help hotels:

- Deliver more personalized guest experiences
- Increase visibility across search and conversational channels
- Capture demand earlier and convert it into direct, controlled bookings
- Simplify daily operations

👉 Read the full announcement: https://hubs.la/Q04ly-v90

And if you're at HITEC, stop by stand #830 tomorrow between 10am and noon for a fresh juice recharge and a chat. 🍹

# AI

06/15/2026

✨Take a look at some of the highlights from our recent Amadeus Advertising Summit in Nice!

We’re still feeling the energy of bringing together industry leaders, partners and customers to explore how AI, data and new discovery channels are transforming the way travelers plan, discover, and book their journeys.

A special thank you to Accenture, Google, and TikTok for sharing valuable perspectives on the future of travel advertising, and to Mark Bennett, Lalit Gupta, Anna Sawbridge, and Marc-Antoine Simon for helping make the discussions so engaging.

📹Watch the video: https://hubs.la/Q04lbNWT0

Learn more about our New Amadeus Advertising Platform here: https://hubs.la/Q04l9T9g0

This recap video from the Amadeus Advertising Summit in Nice (May 2...

06/04/2026

🏅 Gartner recognition: Travel Dreams 2025 named finalist

We've been named a finalist in the 2026 Gartner Marketing & Communications Awards in the Audience-Driven Content Excellence category!

This recognition highlights our Travel Dreams 2025 thought leadership campaign, which was created to help the travel industry better understand what travelers are looking for next and turn insights into action.

Based on global research and real traveler insights, Travel Dreams goes beyond trends to uncover:

• What inspires people to travel
• How expectations are evolving across markets
• How can hotels, destinations, and the wider travel ecosystem act on this

A huge thank you to the team for this recognition, and to everyone who brought this campaign to life, especially our amazing partners and

👉 Discover this year’s new Travel Dreams insights: https://hubs.la/Q04k3gwB0

Now… onto September ✨