Amadeus Hospitality

Amadeus Hospitality Amadeus Hospitality Division We make the hospitality industry run smoothly by enabling our partners to create memorable guest experiences.

🏅 Gartner recognition: Travel Dreams 2025 named finalistWe've been named a finalist in the 2026 Gartner Marketing & Comm...
06/04/2026

🏅 Gartner recognition: Travel Dreams 2025 named finalist

We've been named a finalist in the 2026 Gartner Marketing & Communications Awards in the Audience-Driven Content Excellence category!

This recognition highlights our Travel Dreams 2025 thought leadership campaign, which was created to help the travel industry better understand what travelers are looking for next and turn insights into action.

Based on global research and real traveler insights, Travel Dreams goes beyond trends to uncover:

• What inspires people to travel
• How expectations are evolving across markets
• How can hotels, destinations, and the wider travel ecosystem act on this

A huge thank you to the team for this recognition, and to everyone who brought this campaign to life, especially our amazing partners and

👉 Discover this year’s new Travel Dreams insights: https://hubs.la/Q04k3gwB0

Now… onto September ✨

Join us at HITEC 2026 from June 16 -18 in San Antonio, Texas! You’ll find us at stand 830 Discover how Amadeus is reimag...
06/02/2026

Join us at HITEC 2026 from June 16 -18 in San Antonio, Texas! You’ll find us at stand 830

Discover how Amadeus is reimagining hospitality, connecting the entire journey to deliver more personalized, exceptional guest experiences.

Don’t miss our hospitality expert session:

🎤 ‘’The End of ‘Heads in Beds’’: The Era of Revenue Beyond the Four Walls by Jose Canelos, Vice President, Product Management, Guest Intelligence & Engagement, Amadeus.
📅June 17, 1:45-2:15pm CDT.
📍Exhibitor Tutorial Stage B

Interested in a demo or a meeting? Reach out to us here: https://hubs.la/Q04jK10k0

We can’t wait to see you there! ✈️

06/01/2026

The excitement from last week’s event is still very much alive.

Two great days shared with customers and partners, incredible energy, and the beginning of a new chapter as Amadeus Advertising.

Want to see what this is all about? Watch the video

A major moment at the Amadeus Advertising Summit in Nice: we officially unveiled the Amadeus Travel Advertising Platform...
05/29/2026

A major moment at the Amadeus Advertising Summit in Nice: we officially unveiled the Amadeus Travel Advertising Platform, built together with Accenture.

AI-powered and demand-led, the platform helps travel brands identify where demand is forming before it converts, connecting travel demand intelligence with smarter campaign planning, activation and optimization across channels.

A few moments that stood out during the Summit:

Vvivi Hu (Chief Strategy Officer, Amadeus) & Mark Bennett (VP, K&I Partnerships EMEA) from Google on how agentic AI is reshaping travel distribution and discovery and why collaboration between platforms is what comes next.

Lalit Gupta ( Sr Industry Manager, Travel at Google on how hotels and destinations should be where discovery starts and decisions are made, Arialdo Piatti (Head of Product Strategy, Advertising Solutions, Amadeus) on our GDS, Metasearch and GEO strategy and Joe Spirito (Head of GTM & Commercial, Amadeus Advertising) closed the summit with a powerful take on how travel brands can shape intent, not just react to it.

Huge thanks to our partners Accenture, Google and TikTok, the Amadeus Advertising team who made this happen, and every speaker, customer and colleague who joined us.

Two days, one big shift to walk away with: travel advertising is going demand-led, AI-powered and orchestrated across the journey, the channel-by-channel game is over.

Read more in PhocusWire: https://hubs.la/Q04jdkWV0

Still reflecting on Day 1 of the Amadeus Advertising Summit in Nice and one thing is already clear: travel advertising i...
05/28/2026

Still reflecting on Day 1 of the Amadeus Advertising Summit in Nice and one thing is already clear: travel advertising is entering a new era.

A huge thank you to our incredible speakers Anna Sawbridge, Lalit Gupta, Marc-Antoine Simon, Pamela Borja, Francisco Pérez-Lozao, Peter Waters, Dan Ciocoiu, Joe Spirito, Suraj Joshi, Chris Vavrek, and Sachie Tennakoon for sharing great insights.

Three ideas that kept coming back:
• AI is redefining how travelers discover and choose, search is no longer just a search bar.
• The winners will capture intent earlier and act on it faster, speed and relevance are the new currency.
• Travel discovery is becoming conversational, immersive and dynamic, from chat to video to everything in between.

The throughline? The winning formula for the future of travel will be the right mix of data, advertising, personalization and AI to meet traveler demand in smarter and more relevant ways.

And beyond the stage, the best part was seeing hoteliers, destinations, airlines, partners and colleagues all coming together to exchange ideas and shape what’s next.

What's the biggest shift you're seeing in travel advertising right now? 👇

More very soon. 👀

Something big is happening in Nice very soon. We're bringing together the leaders shaping the future of travel advertisi...
05/25/2026

Something big is happening in Nice very soon. We're bringing together the leaders shaping the future of travel advertising at the Amadeus Advertising Summit!

Two days of conversation with our partners Accenture Song, Google, TikTok, and an exceptional line-up of hoteliers, destinations, airlines, and leading voices from the travel industry to talk about the new age of travel discovery, AI, data, and much more.

Stay tuned, there's a lot coming. 👀

05/20/2026

🎶 “Por la mañana café”… When music moves travel

Bad Bunny’s Spain tour isn’t just filling stadiums, it’s a real-time example of how major events influence travel demand, hotel performance, and destination planning.

Using Amadeus Air Visitors and Amadeus Demand360®, travel intelligence solutions, we tracked how demand builds around major events:

🌍 Where travelers are coming from
🏨 How hotel demand and pricing respond: Occupancy grows +8.1% vs 2025 in Barcelona and +5.1% in Madrid
⏱️ When travelers start booking (booking spikes tied to ticket sales and flight availability)

Because today’s biggest events don’t just move fans, they move travel demand across whole cities. Are you planning to travel for a concert or major event this year?

👉 Watch the video to see how Bad Bunny's concerts are shaping demand across Spain

Travel demand keeps evolving and so do the opportunities behind it. 🌍 Our latest Hotel & Air Intelligence: Regional Snap...
05/19/2026

Travel demand keeps evolving and so do the opportunities behind it. 🌍

Our latest Hotel & Air Intelligence: Regional Snapshots reveal how traveler behavior, booking trends, and regional demand patterns are shifting across global markets.

Inside the latest edition, discover:

📍 Emerging destination demand across regions
✈️ Air search and booking trends shaping travel decisions
🏨 Hotel performance insights across key markets
📈 Regional demand patterns influencing commercial strategies

Whether you're supporting hospitality growth or destination planning, these insights can help you stay closer to market dynamics and traveler intent.

Explore the latest Regional Snapshots and discover what’s happening across your region. 👇 https://hubs.la/Q04h5-Hk0

05/15/2026

Reintroducing a resort to the market takes more than visibility — it takes precision.

See how South Seas on Captiva Island leveraged Amadeus Advertising to relaunch with impact, connecting with the right travelers and driving high‑value demand from day one.

The result? Strong engagement, quality bookings, and a confident return to market.

👉 Explore the full story: https://hubs.la/Q04gMFMv0

AI only creates impact when it is orchestrated — not isolated. That insight was part of the debate at the HospitalityIns...
05/14/2026

AI only creates impact when it is orchestrated — not isolated.

That insight was part of the debate at the HospitalityInside Think Tank (HITT) 2026 in Brussels, where industry leaders gathered for an off‑the‑record discussion on performance, sustainability and intelligent innovation.

During the session “Innovation & AI: The partnerships of the tech giants – From transformation to operational impact”, Mithlesh Kumar, Head of GDS & Consortia Business, Hospitality Distribution at Amadeus, joined Alexander Lennart Schmidt, alongside peers from the European Commission Mihaela Lafont and the hospitality tech ecosystem Tigran Manvelyan to explore how AI is moving from promise to ex*****on.

The discussion reinforced a clear message from Amadeus:

• AI delivers value when it is embedded into the systems and workflows where hospitality already operates.
• For AI to scale responsibly in hospitality, partnerships matter — between platforms, startups and policymakers.
• Trusted data, deep integration and global scale are what allow AI to move beyond experimentation and into day‑to‑day hotel operations.

Across two days of candid debate in Brussels, HITT 2026 confirmed that AI is reinforcing the travel technology foundations the industry relies on. When applied responsibly and at scale, AI becomes a powerful ex*****on layer for hospitality performance, resilience and guest experience.

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