Firesign: Enlightened Legal Marketing

04/07/2026

Most law firms obsess over attorney bios, but AI is looking somewhere else first.

When tools like ChatGPT evaluate firms, they are often scanning practice area pages first. If those pages are thin, outdated, or hard to read, your firm could be getting skipped entirely.

Here is what AI is actually scanning and what to do about it.

Just as the rise of generative AI tools has given new relevance to awards and rankings, there’s another facet of legal communications drawing attention from the LLMs: practice group pages. The conventional wisdom (and Google Analytics) said that firms should focus on attorney biographies and “Co...

12/09/2025

Rather than wait for the usual "new year, new us" moment, we're calling it early. Same year, same us, now with a little extra spark. Introducing the newly refreshed Firesign. Focused, thriving, and ready to serve our clients with bright ideas.
https://firesignmarketing.com/

12/04/2025

Congratulations to Amy Nouri for her Gold PRISM Award win from the Greater Kansas City PRSA, which honored her media relations prowess.

Amy Nouri, Firesign vice president, recently won a Gold PRISM Award from the Greater Kansas City PRSA in its annual public relations contest. Amy was honored in the special projects category for media relations on behalf of a law firm regarding a sensitive litigation matter. The Greater Kansas City....

11/17/2025

Thinking about starting your own firm in 2026? You’re in good company. Surveys show that solo practitioners report greater fulfillment, flexibility, and balance than ever before.

Still, starting your own firm takes more than courage. From building a clear business plan to managing your first marketing moves, a strong foundation makes all the difference.

We’ve outlined nine essential steps before and after you launch to help you turn ambition into a thriving practice. You can read more here:
https://firesignmarketing.com/starting-a-law-firm-in-2026-nine-steps-to-take-before-and-after/

10/08/2025

Big Law doesn’t have a monopoly on great websites. These five website moves help small firms look bigger, rank higher, and convert faster.

Firesign is here to help you level the playing field.

For business lawyers, referrals still reign supreme for generating new business leads – but it’s what happens next that can put small firms and boutiques at a disadvantage. After receiving a referral, clients of all types look to scout these recommendations online. This includes: 74 percent of C...

07/29/2025

Do AI tools have a Big Law bias?

We put five major platforms to the test with a simple search query and compared the results. The patterns we saw raise big questions about visibility, rankings, and how smaller firms can compete.

Read the full breakdown here.

LLMs are more likely to give positive portrayals of large, global brands, according to a worldwide study. What does that mean for law firms hoping to secure visibility in ChatGPT output? In late 2024, the Association for Computational Linguistics completed a comprehensive study to see how LLMs would...

06/18/2025

Firesign won the Award of Excellence from the Communicator Awards for Best Logo - Legal, which marks the fifth honor for Firesign’s design work that launched Gunn | Slater.

Firesign’s logo for Gunn | Slater is a winner in the annual Communicator Awards, the fifth time Firesign’s design work to launch the law firm has been honored this year. Firesign won the Award of Excellence, the Communicator Awards’ highest honor, in the category of Best Logo – Legal. Founde...

05/15/2025

✨Seven years of superlative service – Firesign is honored to be a recipient of the Missouri Lawyers Media Readers Rankings for the seventh year as top winner for all three marketing categories. We are grateful to those who selected us and to our clients for trusting us in our adventure to bring a spark to the legal industry.

The 2025 Reader Ranking Awards are in, and Firesign is honored to have been voted as top winner in three categories: Best Public Relations Agency, Best Website Design, and Best Law Firms Business Development/Coaching Services. Voted on by Missouri Lawyers Media readers, the Reader Ranking Awards cel...

05/05/2025

Firesign’s design work that helped launch the Gunn Slater law firm was honored again, this time in the Hermes Creative Awards, which awarded Firesign the Gold Award for Best Professional Service Website.

Firesign’s design work for the launch of the Gunn Slater law firm was honored again, this time in the annual Hermes Creative Awards, one of the oldest and largest creative competitions in the world. Firesign won the Gold Award for Best Professional Service Website and received honorable mention fo...

04/10/2025

Firesign won Gold for Best Website/Law & Legal Services and Silver for Best Logo Design (overall) in the annual NYX Awards, an international marketing competition, for work that helped launch the Gunn Slater law firm.

Firesign’s design work for the launch of the Gunn Slater law firm won two awards in the annual NYX Awards, an international competition that “honors individuals, agencies, and organizations that demonstrate extraordinary caliber” in marketing, communication, advertising, public relations, and ...

04/03/2025

While referrals are the go-to method for potential clients, they are also frustratingly finite. Research shows that the number of relationships we can maintain for mutual benefit is only 150.

So how can you attract clients outside your 150 ties? We've got the answers. Read more in Beyond Referrals: How Clients Scout Lawyers in 2025.

Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and Zeughauser Group’s survey of decision-makers, “recommendations from sources you trust” is the No. 1 method clients use to find new outside counsel, cited by...