Firesign: Enlightened Legal Marketing

09/14/2026

70 percent of general counsel identified AI as a major risk to their organization. Yet the majority of AmLaw 151–200 firms don't have a formal AI practice group.

Your firm may already have the experience clients need. The question is whether you’re packaging it, marketing it and making it easy to find.

What should not be getting lost in the frenzy to incorporate AI into law firms: Your clients have questions about this technology, too.  A lot of them. Indeed, in this year’s General Counsel Report, a white paper from FTI Technology and Relativity, 70 percent of general counsel identified AI as a...

09/03/2026

Law firm advertising has officially taken the field.

Starting this season, Grungo Law’s logo will appear on Temple football jerseys—the first law firm sponsorship of its kind.

In our latest article, we review the strategy.
https://firesignmarketing.com/upon-further-review-law-firm-advertising-on-college-football-jerseys/

08/27/2026

Firesign’s redesign of the Fick & Marx website was honored with a Gold Award for Best Website-Legal in the annual dotCOMM Awards. This is the ninth time since 2023 that Firesign’s work has been honored among the nation’s best law firm websites.

06/30/2026

Clear, simple steps, perfectly laid out in a 6-month timeline to set your firm launch up for success. In Katherine Hollar Barnard's latest article, published by Attorney at Work, she covers the timeline and steps you should consider if you are planning to hang your own shingle.

Starting now means you will be able to maneuver your transition in January with confidence and assume the role of business owner with more time for hands-on client work.

Katie Barnard | Launching a new practice in 2027? Use this month-by-month law firm startup checklist to secure your brand identity, protect your digital assets, and build a solid marketing runway before opening day.

05/13/2026

Eight years of excellence! Firesign is honored to be a recipient of the Missouri Lawyers Media Readers Rankings for the eighth year as top winner for all three marketing categories. We are grateful to those who selected us and to our clients for trusting us in our adventure to bring a spark to the legal industry.
https://firesignmarketing.com/firesign-selected-for-eighth-time-in-reader-ranking-awards-for-all-three-marketing-categories/

04/07/2026

Most law firms obsess over attorney bios, but AI is looking somewhere else first.

When tools like ChatGPT evaluate firms, they are often scanning practice area pages first. If those pages are thin, outdated, or hard to read, your firm could be getting skipped entirely.

Here is what AI is actually scanning and what to do about it.

Just as the rise of generative AI tools has given new relevance to awards and rankings, there’s another facet of legal communications drawing attention from the LLMs: practice group pages. The conventional wisdom (and Google Analytics) said that firms should focus on attorney biographies and “Co...

12/09/2025

Rather than wait for the usual "new year, new us" moment, we're calling it early. Same year, same us, now with a little extra spark. Introducing the newly refreshed Firesign. Focused, thriving, and ready to serve our clients with bright ideas.
https://firesignmarketing.com/

12/04/2025

Congratulations to Amy Nouri for her Gold PRISM Award win from the Greater Kansas City PRSA, which honored her media relations prowess.

Amy Nouri, Firesign vice president, recently won a Gold PRISM Award from the Greater Kansas City PRSA in its annual public relations contest. Amy was honored in the special projects category for media relations on behalf of a law firm regarding a sensitive litigation matter. The Greater Kansas City....

11/17/2025

Thinking about starting your own firm in 2026? You’re in good company. Surveys show that solo practitioners report greater fulfillment, flexibility, and balance than ever before.

Still, starting your own firm takes more than courage. From building a clear business plan to managing your first marketing moves, a strong foundation makes all the difference.

We’ve outlined nine essential steps before and after you launch to help you turn ambition into a thriving practice. You can read more here:
https://firesignmarketing.com/starting-a-law-firm-in-2026-nine-steps-to-take-before-and-after/