06/05/2026
A lot of sales teams are still trying to win modern buyers with an old playbook.
Follow up more.
Create urgency.
Push the next step.
Move the deal through the pipeline.
But today’s B2B buyers are often managing more complexity than sales teams realize. They are weighing risk, building internal consensus, defending budget, and trying to avoid making the wrong decision.
That means sales leaders have to coach more than activity. They have to coach how deals actually get won.
On June 17, we’re hosting Rethinking B2B Sales Leadership, a free virtual Peak Experience for sales leaders who want to help their teams adapt to changing buyer expectations.
Register here:
https://pivotaladvisors.com/event/rethinking-b2b-sales-modern-buyer/?utm_source=facebook&utm_medium=social&utm_campaign=rethinking_b2b_sales&utm_content=personal_post_1