The Data Mavens, Providence, RI (2026)

Helping small business owners
find coherence and alignment between
their goals & systems in the marketing & sales arena:

CRM, CMS, & (my favorite) Email Marketing.

05/06/2024

INVITATION TO WORK WITH ME 1:1

This is an invitations for coaches, consultants, and expert service-providers who have established a solid foundation for their business and are earning $5-10k/mo, and want to double or triple that, and intend to leverage email marketing to achieve that aim.
·
// HOW THIS WORKS

Lead Gen + Sales Process

—We discuss your current lead generation and sales process including all lead sources (not just email) to ensure our enhancements are taking into account the bigger picture and your overall strategy - documenting this as needed.
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Positioning + Messaging

—We discuss your positioning, messaging, frameworks, and so on to confirm alignment from beginning to end of your marketing/sales process through your prospect’s eyes - building a compendium (if you do not already have one).
·
[Honestly, the positioning work I do is worth the investment alone but I am a 'go deep or go home' kind of person so for now I am including it - this may very well become a separate offer by this fall.]
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Email Marketing Subscriber Journey

—We map the email marketing subscriber journey and determine a few key enhancements that may include a new lead magnet, sales page refinements, or adjusting/adding nurture sequences. We determine the priority order of enhancements/improvements.
·
Create the Asset

—We strategize and outline the next asset or aspect of your email marketing strategy that you want to create. You develop the asset with my guidance - I provide teaching, templates, swipe files, coaching, etc. We collaboratively revise and finalize to ensure it hits the beats we intended.
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Technical Support

—We develop the appropriate approach to the technical details of adding this asset to your overall strategy/system given what you already have. For nurture sequences, you do the setup with my technical guidance. We send the sequence to your existing list and configure it to be an evergreen asset for future subscribers.
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Wrap up

—We review the diagnostic criteria for the new asset so you understand how to monitor and improve it if needed, and add it to any tracking of KPIs you are already doing. We also revisit any documentation we developed to ensure there are no loose ends.
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// WHAT’S INCLUDED

This includes six (6) private 1:1 coaching/strategy calls, access to drop-in office hours (~3x month), templates and swipe files as needed, and generous support via Slack.
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// WHO THIS IS A FIT FOR

You are clear about your audience and positioning, have a proven primary offer or service, and believe in the power of email marketing. You can be anywhere on your email marketing journey - even just getting started - as this structure is adaptable to meet you where you are in that regard.

You are actively building a community of people who want your expertise, and are in conversation with them through other exposure channels.

You are willing to roll your sleeves up, get into the weeds, and do the technical setup with guidance.
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// INVESTMENT & ROI

OPTION 1
The cost of this program is $6,000 and there are no penalty payment plans available.

Payment is concurrent to service.

That is to say, if you choose a $1,000/mo plan, then we meet privately 1x a month, and you receive support via drop in office-hours and Slack between meetings while you work on creating your assets.

This can work well if you are a deep thinker (so many of my clients are!) and want to do the homework/assignments at a relaxed and sustainable pace while continuing with client fulfillment, your 9-5, or whatever other commitments you may have.

(The extended approach is an especially good fit if you have a magical brain or body that has whims of its own.)

If you are a quick-start, i.e. decisive, self-motivated, and comfortable with tech, then you may prefer one of the other payment plans, so we can meet more frequently and you can have a faster turnaround to completion.
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OPTION 2

The cost of this program is $3,000 and it includes three (3) private calls instead of six, and 2 months of support overall. We focus only on creating/improving a single aspect of your email marketing.

You could be fit for this if you have a list you want to attempt to revive before investing more, or feel most of your system is working and you want a strategic thinking partner for creating a new lead magnet, sales page, or other single asset.

This is the best fit if your exposure activities are already creating inbound leads and you’re looking to refine what you’re doing.
·
// NEXT STEPS

Send me a direct message and we can have a quick chat to see if it’s a fit.

If you have *not* done my email marketing audit already, please include in your message a short summary of the following:

—where you are in your business journey

—your email marketing experience

—your offer/service and the pricing

—the approximate amount you are earning per month/year

—how you believe I can help you the most

—primary outcome or result you would like to achieve

If we *have* completed an audit, you only need include the last 2 bullets in your message so I understand your aim/preferences. 🙂

You’re welcome to do the audit first/instead but I am limiting enrollment for summer and cannot promise a space will be available. We skip steps if you answer these questions in your message, and we can fill in with the audit later this month. I’ll put the link to schedule this in the comment just in case.

03/22/2024

If email marketing is a tactic you think (ahem, know) you *ought* to do, but for whatever reason it never quite makes it to the top of the list - this post is for you.

I promised to break down the concepts (and math) around the claim that “Email marketing has a 3600% ROI.” so that you can decide for yourself if it feels relevant. This is part 2.

Part 1 focused on the primary underlying reason to be skeptical of a claim like this: numbers can be manipulated. The second reason your skepticism in that “statistic” is completely reasonable is because of the variables involved.

Before we even dive in, hear me on this...

👉🏻 The *variables* are why... .. having support for your evergreen email marketing is strategic.. especially if email marketing is an “ought to”.. and regardless of the ROI.

This is because email marketing is multifaceted and complex - a system in the truest sense of the word. Systems always come with variables that have to be accounted for. It’s why technology can be so frustrating sometimes, because there’s always one more setting (variable) to tweak to make the system work just right.

At least for me, when I am considering strategies and tactics for my business – and especially what strategies are worth having support to implement – it’s actually not so compelling to focus on the potential ROI without looking at the bigger picture first.

And, unfortunately, this can create a bit of a double edged sword. Maybe the ROI is high but the risk is too. Maybe the variables aren’t things I can control for. Maybe the strategy is really appealing even though it might be tough to execute.

(Ahem, just so we are clear, those are actually all variables too – your mindset and approach – but that’s another post!)

However, when a strategy is multifaceted and complex - the right support is a no brainer because it compresses your timeline from where you are, to where you want to go. 🚀

So, the best question to start with is:

Where do you want to go?

And does getting there involve creating more leads and converting more prospects?

Then you want email marketing. Period, end of story.

You cannot develop the same degree of relationship with social or even video alone. Letter writing is a part of our culture and reading the words others write allows us to get a glimpse of what’s going on in their mind and hearts.

Email marketing - letter writing - is intimate.

And at the end of the day, people buy from people.

Let me ask you this:

What would...
an increased quantity and frequency of sales calls...
with good-fit prospects...
who have grounded and realistic expectations...
for who you are and how you work...
before you get on an enrollment call...
do for your business?

Do you have a straight-forward signature or core offer that’s $3-5k or more? What would it feel like to sell that with more ease?

(Note this is the low end for service businesses - you can go as high as you want as long as your list is full of the right people! And continuity offers basically require email to even get off the ground.)

The bottom line is that email marketing sits in the middle of your digital marketing strategy: your beautiful website, brilliant SEO, value-driven workshops, and intentional yet organic social all work better - and work together - when you have something tying it all together.

Without email marketing I ask you:

Where are you sending these potential prospects when you find them (or they find you) in other places?

How are you continuing to connect with them (and can you curate and design that experience to be intentional)?

Are you really trusting they will just see your s**z on the interwebs and mosey their way to your website? 👀

Are you smirking because you really do believe this? 😁
Awesome. I love your confidece. Sincerely. 💜
Maybe that’s true for you and that’s wonderful. ⭐️
You’d still get better results if you were using email too. 😏

It’s inescapable - that’s what’s so confounding about email marketing – year over year it comes back is the most bang for your buck.

It actually doesn’t matter that what you’re doing already is working. You’re leaving money on the table if you’re not doing email marketing.

(This is a sorry-not-sorry kind of thing.)

It also doesn’t matter if you’ve never gotten sales from your list before - especially if you do not have an extended nurture sequence covering all the facets of the customer journey and their buying decision.

‼️ It’s not that email marketing doesn’t work for you.

It’s that it is harder than it looks and you’re doing it on your own based on pieced together tidbits. That’s not a strategy, that’s child’s play.

And if you’ve read this far, that is NOT you and not how you run your business in other areas. Tell me I’m wrong!

So... let’s get into these variables a bit deeper.

I want you to see what I’m getting at on a more specific and nuanced level so you can see what I mean when I say email marketing is multifaceted and complex.

These are the things that when combined can create a rocket ship... or not.

👉🏻 How did your subscribers find you?

👉🏻 What decision did they make to join your list?

👉🏻 Was that decision related to how you can help them?

👉🏻 Did you build authority immediately before or after?

👉🏻 What has happened since they joined your list?

👉🏻 Are you in regular contact? Or is it more erratic?

👉🏻 Have you pivoted? Did you share that with them?

👉🏻 Did you introduce yourself and your work with specificity?

👉🏻 Did you allow them to see YOU, the real you?

👉🏻 Are you relatable? Trustworthy?

👉🏻 Did you share your methodology or framework?

👉🏻 Did you address their concerns right out of the gate, i.e.
objections to, and risk of, working with you?

👉🏻 How well does your website & landing pages convey your brilliance and the nuance in your work?

And on and on it goes.

THIS is why email marketing is harder than it looks: because it is. It’s a lot.

It’s not using AI to write some emails that involve constant pitching, hype, and hyperbole.

It’s an eco system that sits in the middle of your business, that you can use to reach your prospects and get their undivided attention – and to me, that deserves some reverence.

So... is the 3600% a real ROI? Yes!
(I promise I’ll break down the math in soon.)

But does that actually matter? Meh. 🤷🏻‍♀️

What matters is you are clear with yourself about... .. your goals and intentions.. where you’re heading.. and why you're heading ther.. on a fundamental level.

Also what matters is..... that you’re aware how your work impacts your clients.. who I know you care deeply about.

From THAT place you scan the marketplace and consider all the strategies, decide what to employ, and *where your skill gaps are* - which is possibly not where you think.

And only THEN does the ROI comes into the fold.
But not before you’re clear about what you really want and what you want (or need) support with. For me, the best support I have gifted myself is a combination of want and need.

I want the insight and experience from someone I trust, I am willing to hear them and take in what they're saying even when it is hard and uncomfortable, and I need to allow myself to receive the support and NOT try to do it all myself because that isn't actually efficient or good business practice.

Despite being sicker-than-sick the last 6 weeks, I managed to *triple* my capacity for clients (without pushing or overworking too, I might add!)

Sooooo - I am taking on new folks starting mid April. If this is remotely compelling or sparking curiosity for you, now is time to reach out so we can chat. There's no hard pitch or pressure, just a conversation to see if this is an aligned moment for you to explore this further.

In my 4-month Email Marketing Enhancement program, mitigating and leveraging variables is one of the main things I help you (and other small business owners) with, so you can implement this strategy in a way that works for you, your business, your goals.

What’s really fascinating is seeing the realization that email marketing is very much about YOU and your methodology click for my clients when we walk through the discovery process to gather the information needed for the sequences.

I do most of the heavy lifting in the program - interviewing you to capture the nuance, writing the drafts so you never stare at a blank page, setting up all the tech (which is part of the strategy and what makes working with me different than working with a copywriter or marketing person) - but overall it is a co-creative process.

We also work on tightening your positioning, clarifying your methodology, and optimizing your landing page design to support conversions – all so that you can have your own impressive ROI when we’re done.

This is a low 5 figure investment, with no cost payment plans available.

(There are also smaller 3 and 4 figure assessment, recommendations and/or roadmapping projects we can do if you want to test the waters first. I can potentially apply some or all of that kind of initial investment to a full implementation if we move forward sequentially and without delay.)

Please send me a message and tell me what opportunities you see for yourself with email marketing, what’s getting in your way, and a little about what you have a set up so far, and we can go from there and see if it's a fit to hop on a call.

And stay tuned for part three where we will do the math for this 3600%! 🤓

03/14/2024

The statistical ROI for email marketing is so high it seems too good to be true - and many small business owners end up skeptical that email could work for them too.

I promised to break down the concept (and math) around the claim "Email marketing has a 3600% ROI” so that you can decide for yourself if it feels relevant. This is part 1.

If reading statistics or claims like this prompts a nervous twitch near your eye, or your stomach drops out, please pat yourself on the back. 👏

When I hear statistics like that I also get irritated and I want to share why that is in hopes it creates permission and opportunity for you around this strategy.

Conversion statistics like this are often presented without context, and *context is everything.*

(Along with nuance and discernment - let’s all thank Randi for that trifecta! I digress, but not really, because they apply to email marketing too.)

So, context first:
My take on this is most definitely in part due to 10 years in a relationship with a computational neuroscientist. He’s not a statistician, and nonetheless, we talk about statistics A LOT.

(Y’all think I’m nerdy and you just have no idea. Neighborhood BBQs in my world are on another level, let me just assure you. I’m the “dumb” one. 🤣 )

Back to my story.

For me to talk about an alleged 3600% ROI - even though I can back it up - feels on par with a life coach in a big hat talking about quantum leaps when they wouldn't know Schrödinger’s equation if it smacked them on the ass. 🙄

And their excuse, “oh, well I don’t mean it in that sense.” Poppycocks. If you’re going to say it, you need to be willing to stand behind it.

It is both reasonable and appropriate to be skeptical of any statistic presented without context. In fact, even WITH context that is reasonable.

Now, for the nuance on why context is not enough:
This ROI “proof”—any sort of numeric claim in marketing really—is designed to make you feel a sense of urgency and scarcity without explicitly stating the gap you are experiencing—the gap between where you are, and where this marketer is implying you could or ought to be.

Thus, the marketer does not appear to be doing anything nefarious, meanwhile, your lizard brain is all: “Oh my gosh, I should be doing my email marketing and I’m not! Ahhh!” 😱

Now, it is true you’d benefit from doing email marketing, but I can help you see how that’s possible for you—despite your list being small or having not made sales that way before—without urgency or scarcity.

(Authentic urgency and scarcity are one thing, but that’s a topic that deserves its own post.)

The truth is you can make data say whatever you want it to say.

Find a health study with surprising results, then go trace the funding source. 😏

So, is it in an email marketer’s favor to talk about ROI that high?
It would be easy to say “OF COURSE!”

But the real truth is - and this is what I want you to get - THAT DEPENDS ON THE BUYER. How sophisticated are they?

Is it in the life coach’s interest to talk about quantum leaping with Aladdin? Sure, for a buyer who doesn’t have discernment.

So, your skepticism is warranted, and around me, even appreciated.

I am breaking this down so that you see the path forward clearly and are not jumping into a strategy you only partially understand because you read some impressive statistics and feel like you ‘should’.

Adapting our mindset to a new belief or possibility often *doesn’t* make sense logically at first. But that is a far cry from appropriating scientific terms for non-scientific writing, or dropping “statistics” without discernment.

If I am clear about one thing, it is that *I* do not want to be responsible for dropping statistics without discernment—and providing sufficient context for you to decide if the statistics genuinely applies to you is part of that.

As business owners who market online, we have a responsibility to our prospects, clients, and followers to choose our words wisely.

The nuance, in sum, is that this is an And/And situation.

It’s all true:

👉🏻 It’s reasonable and appropriate to be skeptical.

👉🏻 You CAN get that high of an ROI with email marketing; it’s not a lie.

👉🏻 That might make you feel some kind of way, that’s not exactly pleasant.

👉🏻 You would benefit from doing email marketing even if it feels uncomfortable.

👉🏻 Exaggerated claims do not help anyone, which is why I’m being thorough here.

👉🏻 Confused minds DO buy, but they generally regret their purchase.

👉🏻 Your marketing needs to make sense to your followers, especially if they are sophisticated, solution-aware buyers.

👉🏻 Sophisticated buyers often seek to become more problem- and solution-aware before making a purchase.

👉🏻 And last, but far from least, coming from a place of urgency and scarcity won’t help you in the long run.

Why?

Because urgency and scarcity are the black plague of marketing. They are like teenage boy socks… sophisticated buyers can smell that from a mile off and it ain’t a good look for you.

Does it work? Yes.

Does a savvy buyer know when it is working on them? Often, yes.

Does that mean they appreciate you for it? That depends on whether you deliver!

This is where discernment is required.

Email marketing hides urgency and scarcity behind hype and hyperbole.

That is to say, the inclusion of over exaggerated claims, used for emphasis and without context or discernment. And whether you take the claims literally or not, that style of marketing is designed to make you feel badly so that you will buy their service or offer.

Gross right?

This is why I’ve hesitated to talk about alleged statistical ROI of email marketing before now - because it leads directly to other marketing tactics that I really dislike - and it was important to me to do this topic justice.

I take a completely different approach to email marketing that focuses on slowing down the process, gathering nuances and details about your methodology, refining that into a story that helps your subscribers get to know you and your work on a deeper level.

This establishes a foundation of trust built on your expertise. No hype and hyperbole required!

In my 3-6 month programs, strong conversions is one of the main things I help small business owners to figure out to go from a small subscriber list with few sales to regular inquiries, warmer sales conversations, and increased conversions so that you can have your own impressive ROI.

We also work on refining your positioning, describing your methodology clearly, and optimizing your landing page design to support the overall goals - so that you have the best chance of the emails doing their job.

OK - so, this is getting long, even for me! - and only part of the story around the statistics (that your skepticism is valid). I will be back to break down the variables that cause us to get stuck and ...🥁🥁🥁 ... the math soon.

If this resonated and you're curious to learn more, please DM me and we’ll have a quick chat to see if it is a fit. My next openings are in Q2, and I expect the spots to fill quickly. ( ⬅️ Genuine Scarcity! 😅)

04/01/2022

This is one of the most fun (and nerdy) interviews I've done to date— Chris really knows his stuff, so we got into some weeds about the best parts of our favorite tools (ahem... ClickUp! And sometimes Notion.)

Address

Providence, RI

Website

https://www.thedatamavens.com/

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