The Floral Reserve

The Floral Reserve A curated collection of exquisite floral and unique good for the impassioned creative. Beautiful and inspiring designs begin with beautiful product.

Providence, RI

PHILOSOPHY
The Floral Reserve is a wholesale flower market that caters to the discerning floral artist. We recognize and celebrate the talent and passion of our floral community. We support and promote local and sustainable flowers and believe in having an environment in which to touch and see all that our local farmers have to offer. In conjunction with local and US grown flowers,

we believe in the beauty and variety of Dutch imports. The Floral Reserve is committed to providing you with that product, in an inspiring and collaborative environment that beckons you to do your best creative work.

✨Another year of sourcing and selling some of the best blooms we’ve ever seen has come to a close ✨Here’s a look back at...
12/30/2025

✨Another year of sourcing and selling some of the best blooms we’ve ever seen has come to a close ✨
Here’s a look back at some of our favorites from the past year. We couldn’t do any of this without the incredible farmers working sun up to sun down, or the incredible designers who trust us to find the perfect blooms for their visions. Working in tune with the seasons is such a gift, one that I never take for granted.
Thank you for another exquisite year 💖
What were some of your favorite flowers this year?

Our friends at  sent us so many gorgeous new dyed varieties we wanted to highlight some of our new faves 🧡💖💛Slide 1: Bur...
12/03/2025

Our friends at sent us so many gorgeous new dyed varieties we wanted to highlight some of our new faves 🧡💖💛
Slide 1: Burnt Umber
Slide 2: Golden Mustard
Slide 3: Cabernet
Slide 4: Copper
Slide 5: Coral

Taking a nice long, deep breath and exhaling nothing but gratitude for another incredibly full and inspiring season of s...
11/26/2025

Taking a nice long, deep breath and exhaling nothing but gratitude for another incredibly full and inspiring season of sourcing the finest blooms for some of the finest floral designers in the country. There are days that push us all to our limits, but life will do that to you regardless, so what a blessing it is to be surrounded by flowers through it all! It is such a gift to be able to work in conjunction with the rhythms of nature, and we never want to take it for granted.
Thank you for being you, for choosing this path, and for sharing in this beautiful flower world with all of us!
We would love to share some of our gratitude with you by hosting you at The Reserve for our annual holiday celebration. This year, join us for ‘The Many Faces of TFR’ on Thursday 12/11 from 11-3. Swing by for refreshments and complimentary handcrafted silhouettes of you and your team and let’s share a nice deep breath together 💓
Kindly RSVP so we can plan ahead~ eventbrite link to do so is in our bio ✨

MUMS ❣️❣️❣️There are whispers of frost up here in Rhode Island, and with that, dahlia season is coming to a slow close. ...
10/07/2025

MUMS ❣️❣️❣️
There are whispers of frost up here in Rhode Island, and with that, dahlia season is coming to a slow close. We still have a huge selection this week, but over the course of the month, the crops will slowly be dwindling. But! That just means that the mums are revving up and we’ll be seeing more and more of these beautiful flowers in the coming weeks. And once again, Mother Nature is reminding us the beauty that can be found in endings. When one flower dies, another bud can open.

When we entertain guests at our studio and our market, there’s no one we trust more than the team at . The way we are wi...
07/11/2025

When we entertain guests at our studio and our market, there’s no one we trust more than the team at . The way we are with flowers is the way they are with food. Impeccable service, discerning taste, and thoughtful artistry is how we describe the Gracies experience.

On night one of the TFR x Design Intensive, we gathered up both and the team for a chance to connect with the attendees.

Our love language is of course, through flowers, so the team went ahead of the attendees and provided a floral experience for floral professionals. In this industry, we’re all so accustomed to setting the scene and running out the door, so it’s always such a special treat to set the scene and be able to take it all in and truly experience the beauty!

Delicious food and specialty drinks were consumed and friendships were forged.

Location:

Floral:

The Floral Reserve is not only committed to providing the best botanicals for the floral industry, we’re also passionate...
07/10/2025

The Floral Reserve is not only committed to providing the best botanicals for the floral industry, we’re also passionate about fostering education. Each year we choose an inspiring designer to come to the market and share their talents, passions, business experience and personal journey with our community. Like any other career, education and investing in one self is paramount to growing within your industry.

This year , with the help of , taught two full days of design to our attendees. From as far as California, our group of 15 talented designers made friendships that will carry them throughout their careers, as well as stretched their design capabilities.

Together with the very best flower farmers in our region, several leaders in the floral industry graciously shared their goods in the name of education and beauty.

With the help of both the and teams, we shared our home with some of the most inspiring folks in the industry. Keep your eye on these designers….they are truly exceptional .

And to our photographer , thank you for expertly capturing our time together, and the artistry behind each day. We are so honored to have had you with us in studio for two whole days!

Keep believing, keep learning, and always seek inspiration.
With love and appreciation,
Semia and Team TFR

Ps. More images from the magical experience to come, we have SO MANY people to shout out for their amazing contributions - it takes a village!!!!

Hosted by: +

Taught by:

Floral Assistant:

Photographer:

Sponsored by:

Flower Farmers:








Hardgoods:


The local flowers are really starting to roll in so we’re kicking it into high gear as we welcome another busy season of...
05/12/2025

The local flowers are really starting to roll in so we’re kicking it into high gear as we welcome another busy season of flower loving! Updates for this week~
✨Maine deliveries start this Wednesday! See last post for details, but for all of our friends in northern New England, we have teamed up with .floral to deliver you our gorgeous blooms every Wednesday. Orders must be placed by Tuesday morning and picked up at .floral studio Wednesday before noon.
✨Tulips are starting to fade but here’s some gorgeous local flowers to start looking forward to: Sweet Pea, Columbine, Poppies, Amsonia, & Geum. Plus a little birdie told me we’re about one week out from Agrostemma abundance :))
✨We are looking for more farms to work with!!! It is an inherent part of our business model to supply designers with the most exquisite blooms, focusing on local and specialty varieties as much as possible! If you’ll be growing flowers this season, please reach out! We’d love to hear from you 🌸

Dear Maineiacs ! In case you missed it from our latest newsletter, we’re so excited to be offering deliveries to Maine o...
05/05/2025

Dear Maineiacs !

In case you missed it from our latest newsletter, we’re so excited to be offering deliveries to Maine once a week 💓floral has graciously offered up her studio as our drop off / pick up location. Our driver will be leaving our studio first thing Wednesday mornings, so orders MUST be submitted through our website by Tuesday morning, and they must be picked up Wednesday afternoons. As always, the earlier you get your orders in, the better chance there is of us being able to source it all.

We’re soft launching this offering this week, so don’t hesitate to reach out with questions!

Hi Friends!!!!!!It’s Monday morning and you know what that means!!!!! We’re excited to introduce the first ever TFR Flow...
04/21/2025

Hi Friends!!!!!!
It’s Monday morning and you know what that means!!!!! We’re excited to introduce the first ever TFR Flower Auction!!!! Florists check your inboxes for all the details ….. it’s a pretty fun (and smart!) way to start the week! First come, first serve just like any flower auction…..and you don’t want to miss the selections, all chosen for uniqueness, or price point, or origin (like these insane ranunculus from ). It’s a preview for some of our favorites for the week….. a mere glimpse into the magic that is a week in the life of TFR!!!!

It’s happening! Temps are rising, the sun is shining, and our local growers are starting to deliver again! Here are some...
03/19/2025

It’s happening! Temps are rising, the sun is shining, and our local growers are starting to deliver again! Here are some of the gorgeous blooms brought us this week.
If you are a local grower that would like to work with us this season, please get in touch! Send us an email at [email protected] 🌷

Address

1 Sims Avenue Suite 101
Providence, RI
02909

Opening Hours

Tuesday 9am - 2pm
Wednesday 7am - 12pm
Thursday 7am - 12pm
Friday 8am - 12pm

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